In this edition of The Observable Unknown: Mailbag, Dr. Juan Carlos Rey of Crowscupboard.com explores how social media operates not merely as communication, but as ritual space. When acts of attention shift online, every repost, “like,” and scroll becomes a litany of belonging, performance, and belief. Drawing on innovative scholarship in digital religion and media anthropology, this episode asks how our feeds mirror ancient altars - and whether attention given or withheld today is the most sacred offering we still possess. Join us as we ask: if the altar is now algorithmic, what does ritual become? Rate and review the show wherever you listen - and step into the inquiry.