Dianna is a master marketer and the founder of Crown Affair, a modern beauty brand on a mission to make haircare an everyday ritual. Before starting Crown Affair, she had an extremely impressive career in marketing and partnerships working in-house at some of the most covetable companies including Into The Gloss, Spring, and Away. She eventually launched her first business, Levitate, a brand strategy and marketing consulting company where she worked with some of the top direct-to-consumer brands including, Harry’s/Flamingo, Outdoor Voices, Yumi, Buck Mason, The Wing, and more. 
After running her agency 2 years, she decided she was ready to transition from building other people’s brands to finally launching her own and she launched Crown Affair, a direct to consumer hair care brand with the goal of helping people feel their best with their natural hair. On this episode we talk about Dianna’s many career transitions, how she fell into starting a consulting agency, at what point she realized she was ready to build her own brand and fold her agency, why a business coach was extremely valuable in helping her identify her active ingredient, the importance of maintaining relationships with past co-workers, fundraising, and why rituals are so important in setting the tone for our lives.

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