The key to navigating the changing tides of customer preference and the digital transformation of the industry lies in understanding your value chain.
Understanding that makes finding the right partner easier, a third party who may be able to add value where it is needed along the chain.
Alex Balagour, EVP & Chief Information Officer at Citizens & Northern Bank, recommends that bankers not lose sight of that value chain because that knowledge can help you make bold choices that will propel your business forward.
Alex talks about the value chain and shares his thoughts on digital technology, customer experience, and the future of banking. 
We discuss:
Offering fewer, more flexible banking products
Obstacles preventing a truly frictionless digital experience
Areas to invest in digital technology
The tremendous value of in-person customer interaction


To hear more from Leaders in Lending, check us out on Apple Podcasts, Spotify, or on our website.
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