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In this episode of the Southeast Softwash podcast, we dive deep into the "Fatal Funnel" of small business and how to avoid the pitfalls that leave many entrepreneurs stuck. Join Cody Yarbrough and Aaron Parker as they break down the OODA Loop—Observe, Orient, Decide, and Act—a tactical decision-making framework that applies just as effectively in business as it does in high-pressure scenarios like law enforcement or the military.

Learn how to:

• Escape the "bystander effect" that paralyzes business owners.
• Recognize the real opportunities hiding behind your fear of failure.
• Make decisive moves to avoid the trap of overthinking and perfectionism.
• Build momentum by taking action—even when the path ahead seems unclear.

Whether you're just starting out or struggling to push your business to the next level, this episode offers practical tips and mindset shifts to help you stop hesitating and start winning. Plus, hear inspiring stories about betting on yourself, learning from mistakes, and the transformative power of taking calculated risks.

"Entrepreneurship isn’t about being perfect; it’s about showing up, chopping away at obstacles, and moving forward." Ready to make your next move? Listen now and get fired up to tackle your business goals in 2025.

Links Mentioned in This Episode:

• Serious Starter Bootcamp Event – Reserve Your Spot Today!
• Follow Cody at SoutheastSoftwash.com

Don’t forget to subscribe and leave a review! Let us know how you're applying the OODA loop to your own business journey. 👊

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