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In this episode, hosts Aaron and Cody Yarbrough tackle one of the most critical decisions for business owners—when and how to raise your prices. Whether you're new to the pressure washing business or a seasoned pro, pricing can be a major source of stress. Aaron and Cody provide practical advice, benchmarks, and strategies to help you identify the right timing to increase your rates and grow your profits. From understanding your P&L to mastering the art of positioning, this episode will empower you to stop leaving money on the table and elevate your business to the next level.

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In this episode of the Lean to Mean Academy podcast, hosts Cody Yarbrough and Aaron Parker dive into an important but often overlooked topic in business and personal growth—embracing "dark side energy."

The conversation starts with catching up and a light introduction, but it quickly delves into the idea that not all negative energy is bad. Cody emphasizes that every entrepreneur, whether in pressure washing or any other industry, will face adversity. He explains that dark side energy, or negative emotions and situations, can be harnessed to fuel growth and success. The key, they argue, is learning when to embrace it and when to let it go.

They share personal stories of overcoming significant hardships, like business failures and personal struggles, and turning those negative experiences into motivation. For Aaron, much of this process is about channeling frustration and pain into productivity, transforming what could be crippling negativity into perseverance and a winning mindset.

Cody explains how in the business world, especially as you scale, setbacks and competition are inevitable. He likens business to a battle, where one must be prepared for competitors and setbacks, but also be strategic about how to respond. This isn’t about dwelling in negativity but about using it to stay driven.

The hosts stress that not every piece of negative feedback or failure is something you should fixate on—sometimes, the criticism is simply noise. They provide tactical advice on building systems and processes that help filter out the constructive criticism from the baseless complaints.

The episode closes with a discussion about their upcoming Serious Starter Bootcamp and encouragement for listeners to lean into both the light and dark sides of their journey. Success, they conclude, comes from using all experiences, good and bad, to sharpen your skills, drive your purpose, and build something lasting.

Key Takeaways:

1. Harness Negative Energy: Instead of avoiding challenges, learn to use negative energy as motivation and fuel for success.
2. Filter Feedback: Not all criticism is valuable. Develop systems to distinguish between constructive feedback and noise.
3. Stay Balanced: Don’t let high moments inflate you or low moments deflate you—keep steady and use every experience to your advantage.
4. Growth Requires Struggle: Embrace the difficult times as part of the process. Every successful entrepreneur has gone through their share of hardships.

Tune in next time for more insights into business, marketing, and the power of mindset.

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"Challenges and Success Strategies for Starting a Pressure Washing Business in 2024"

Starting a pressure washing business in 2024 presents both significant opportunities and challenges. The industry has seen individuals achieve remarkable success, transitioning from humble beginnings to earning six to seven figures, thereby significantly improving their lifestyles. However, not all ventures succeed, with some fizzling out within months. The key to success lies in approaching the business with a strategic mindset, understanding that the initial year is foundational, setting the stage for future growth.

Key Insights for Aspiring Entrepreneurs:

1. Start with a Clear Vision: Successful entrepreneurs in the pressure washing industry start with a clear end goal, organizing their efforts and taking decisive action from the outset.
2. Value Time Over Money: A fundamental shift from conventional wisdom, valuing time more than money is crucial for efficiency and long-term success in the business.
3. Focus on Action: Over-analysis can lead to paralysis. The most critical step is to start, even if it means initially offering services for free to build confidence and momentum.
4. Invest in Quality Equipment: While it's tempting to save money on equipment, investing in reliable and efficient tools from the beginning can prevent operational headaches and ensure consistent service delivery.
5. Emphasize Marketing: A robust marketing strategy, including a professional website and effective use of digital marketing tools, is essential. Marketing is not just an add-on but a core aspect of the business, driving growth and customer acquisition.
6. Learn and Adapt: The journey of entrepreneurship is a learning curve. Adapting strategies based on real-world experiences and customer feedback is key to refining the business model and offerings.
7. Celebrate Successes: Recognizing and celebrating milestones helps maintain motivation and focus, driving further growth.

In conclusion, starting a pressure washing business in 2024 demands a blend of strategic planning, action-oriented mindset, and a willingness to invest in quality tools and marketing. With the right approach, entrepreneurs can navigate the challenges and capitalize on the opportunities in this lucrative industry.

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🚨 Is Google Killing Your Traffic? Here's What You Need to Do! 🚨

In our latest Lean and Mean Academy podcast, we dive deep into the rollercoaster world of Google updates with web design expert Chris Lonergan from Footbridge Media. 🎙️ With Google’s ever-changing algorithms, your website's traffic might be taking a hit, but don’t worry—we’ve got actionable tips to help you bounce back!

Chris shares insights on: 🔍 Why Google is shaking things up 
🛠️ How to optimize your local service business for these changes 
💡 Key strategies to boost your SEO and protect your business 
💼 The importance of diversifying your lead streams beyond just organic rankings

🎯 If you want to stay ahead of the game and keep those leads flowing, this is a must-listen!

Like, subscribe, and share if you find this helpful! Let’s navigate these changes together and come out stronger. 💪 #SEO #GoogleUpdates #DigitalMarketing #LocalBusiness

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In this episode of the Lean & Mean Academy, Aaron Parker is joined by Chris Lonergan from Footbridge Media to reveal the secrets to outranking 99% of your local competitors on Google. Whether you run a pressure washing, landscaping, or HVAC business, these actionable strategies will help you dominate your local market. From maximizing your Google Business Profile to mastering local citations and review management, Chris shares insider tips that will get your business noticed. Learn how to fill out your Google profile the right way, the importance of local citations, and how to leverage customer reviews with photos to stack the deck in your favor. Tune in to transform your online presence and start getting more calls today!

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Welcome back to the channel! In this episode, we're diving deep into the world of SEO with Chris Lonergan. We'll debunk three outdated SEO myths that many new business owners might still be implementing, but are now completely worthless. If you've ever Googled SEO tactics for your website, this podcast is for you.

Before we dive into the myths, a quick shoutout to Footbridge Media. If you're a contractor looking to build a website and drive leads without the hassle, Footbridge Media has you covered with their Lean and Mean deal. They've been a game-changer for many, taking care of website building, content creation, and all the SEO work so you can focus on your business. Check out the link in the description and comments to save $600 a year on their services.

Now, let's welcome Chris Lonergan as we explore these SEO myths. We discuss everything from the outdated practice of stuffing meta keywords and keyword density to the misconceptions about content length and the idea that SEO is a one-time task. Chris breaks down why these tactics no longer work and what you should be doing instead to rank your site effectively.

Join us as we uncover the truths about SEO in 2024, share insights on creating quality content, and emphasize the importance of ongoing SEO efforts to stay ahead in the game. Whether you're a seasoned business owner or just getting started, this episode will equip you with the knowledge to avoid common SEO pitfalls and optimize your website for success.

Tune in, and let's get started!

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Jump in the Pressure Washing Inner Circle Here: https://bit.ly/31vdk8Z

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Save $600 Year On Your Website Here: https://bit.ly/TheBestWebsiteBuilder

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In this article, we're going to discuss why some people never make real money in the pressure washing industry. We'll explore the mindset and behaviors that hold them back from achieving success. So, if you're looking to take your pressure washing business to the next level, keep reading.

Moving the Needle

One of the key factors in achieving success in any business is the ability to "move the needle." This means taking action and making decisions that have a significant impact on your business. If something isn't working or isn't profitable, it's important to recognize it and make changes quickly. Don't waste time mulling over small issues that won't make a significant difference in the long run.

Don't Get Stuck in Analysis Paralysis

It's easy to get caught up in overthinking and analyzing every small detail. But this can be detrimental to your business. Instead of spending months pondering over a minor issue, take action and make a decision. Don't let fear or indecisiveness hold you back from making progress. Remember, time is money, and the longer you spend analyzing, the less time you have to actually grow your business.

Invest in the Right Equipment

One common mistake that many pressure washing professionals make is not investing in the right equipment. They may opt for cheaper, homemade rigs that may get the job done but are not efficient or effective in the long run. It's important to consider the long-term benefits and impact of the equipment you choose. Don't let short-term savings hinder your ability to make more money in the future.

Don't Let Small Expenses Hold You Back

Another mindset that can hinder your success is focusing too much on small expenses. It's easy to get caught up in nickel and diming every little cost, but this can prevent you from making bigger investments that could lead to greater profits. Don't let a few dollars hold you back from making decisions that could significantly impact your business.

Think Like a Business Owner

If you're in the pressure washing industry, you're a business owner. And as a business owner, you have the power to affect outcomes. Don't limit yourself by thinking like an employee who has to budget every penny. Instead, think like a business owner who can work extra hours, invest in growth, and make decisions that will lead to higher profits.

Look for Opportunities, Not Landmines

Many people in the pressure washing industry focus too much on the potential risks and obstacles. They see every small issue as a landmine that could blow up their business. But in reality, most of these obstacles are manufactured and not real. Instead of looking for landmines, focus on finding opportunities. Train your mind to see potential for growth and success, and you'll be more likely to achieve it.

Believe in Yourself and Take Action

Believing in yourself and taking action are crucial for success in the pressure washing industry. It may sound cliché, but having faith in your abilities and being confident in your decisions can make a significant difference in your business. Don't let self-doubt or fear hold you back. Trust yourself and take the

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Why Google WONT Approve Your GMB (Google My Business)

In this article, we will discuss the reasons why Google may not approve your Google My Business (GMB) listing and how you can overcome these challenges. We will also explore the importance of engagement and reviews in improving your GMB ranking. Additionally, we will address the question of whether WordPress is a suitable platform for your website and introduce an alternative option called Footbridge. Let's dive in!

The Importance of Engagement and Reviews

When it comes to ranking factors on GMB, engagement and reviews play a significant role. Increasing engagement and obtaining more reviews can greatly improve your business's visibility in Google listings, particularly in the map section. If you have more reviews than your competitors, even if you are located further away, you have a higher chance of securing a top position in the map pack.

Changing Address on Google

If you are planning to move your office to a new location within the same city, you may be wondering about the correct protocol for changing your address on Google. The decision to change your address on Google depends on several factors. If your current location is performing well and generating good leads, it may be best to hold off on changing the address immediately. However, if the new location is more ideal and you believe it will attract more customers, it's worth considering the change.

When changing your address on Google, it's important to do it properly to avoid any negative impact on your business. One effective way to ensure a smooth transition is by using a tool like Yext, which allows you to distribute your new address information across various directories and lock it in to prevent it from being overwritten by outdated data.

Footbridge: An Alternative to WordPress

If you're considering building a website for your local business, you may be wondering if WordPress is the right platform for you. While WordPress offers customization options and a wide range of plugins, it can be complex to navigate, especially if you're not a web developer. Additionally, the use of multiple plugins can slow down your website's load time, leading to a poor user experience and higher bounce rates.

Footbridge offers an alternative to WordPress with its proprietary platform specifically designed for local businesses. Unlike WordPress, Footbridge's platform is optimized for speed, both on mobile and desktop. It provides an ecosystem that is proven to be effective for local businesses, with a monthly cost of $199.

The Benefits of Footbridge

One of the key benefits of using Footbridge is its ability to handle Google My Business (GMB) suspensions. If your GMB listing gets suspended, Footbridge can appeal on your behalf, saving you the hassle and increasing the chances of a successful resolution. This is particularly valuable as GMB suspensions can be challenging to navigate and can negatively impact your online presence.

Additionally, Footbridge's platform offers seamless customer service and ensures that your website ranks well and looks great. With their expertise in local business optimization, they can help

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