Should your exterior cleaning business run Google Ads, Local Service Ads, or both? In this video, I break down the differences, real costs, and client results so you can make the smartest marketing decision.

You’ll learn:

✅How Local Service Ads and Google Ads actually work

✅Ranking factors that drive results

✅Budget scenarios for different business sizes

✅Which platform fits best by market type, team size, and goals

✅Real client case studies with ROI examples

👉 Ready to find out what will work best for YOUR market?

Schedule your free Lead Flow Acceleration Session here:

go.pwmarketingpros.com/schedule

⏱️ Key Timestamps

00:00 – Why this matters for exterior cleaning businesses

02:25 – How Local Service Ads work + Google Guarantee

05:12 – How Google Ads work + setup overview

07:20 – Head-to-Head Comparison (cost, control, trust)

10:41 – Ranking Factors (LSAs vs Google Ads)

19:25 – Budgets & Market Fit ($1k, $2.5k+, small town vs metro)

22:57 – Team Structure & Business Goals

24:35 – Mistakes That Kill Results (missed calls, weak follow-up)

29:11 – Seasonality & Scaling Limits31:21 – Future-Proofing with AI & Multi-Channel Marketing

33:00 – Real Client Examples & ROI

40:28 – Conclusion + Free Strategy Call

👉 Want to dominate your market?

Schedule here: go.pwmarketingpros.com/schedule

Are you getting leads for your pressure washing or exterior cleaning business but struggling to turn them into paying customers?

This is the number one mistake I see.

Most exterior cleaning businesses treat every lead the same whether it came from Google Ads, Facebook, your website, a yard sign, or a referral.

In this video, I break down exactly why your leads are not converting and how to fix it using a proven lead handling system.

You will learn how to handle each lead source differently based on:

• Buyer intent

• Initial trust level

• Speed and method of contact

• Platform-specific behavior

We cover:

• How to handle Google Ads leads with urgency and attribution

• Why Facebook leads require filtering and nurturing

• What makes SEO and website leads more research-driven

• How to track and convert leads from yard signs, wraps, and flyers

• The best way to close referrals, repeat customers, and B2B partnerships

If you have ever wondered why your ads are not working, why referrals go cold, or why your close rate is inconsistent, this video explains exactly what is going wrong.

I have built marketing systems for over 100 exterior cleaning companies across the U.S. and Canada.

What you are about to learn is the same process we use to generate more booked jobs, higher ROI, and fewer wasted leads.

Ready to turn more leads into paying jobs and stop losing money?

Visit our website to get started: https://pwmarketingpros.com

Where to find Kedma Ough:

Ninja VA: https://ninjava.com

Facebook: https://www.facebook.com/kedmaough

Join Jonathon Henderson from Pressure Washing Marketing Pros as he sits down with Kedma Ough—coach to the coaches at Conquer, business funding expert, and head of operations at Ninja VA—to talk about freedom, delegation, and building businesses that run without you.

In this powerful episode, Kedma shares her remarkable journey from surviving an abusive childhood to securing over $100 million in funding for small businesses, owning a cleaning company run entirely by VAs, and coaching thousands of entrepreneurs to scale without burning out.

From running Superb Maids in Portland with just three VAs to helping service business owners break through revenue ceilings, Kedma breaks down exactly how to delegate, hire, and structure your team so you can focus on your genius zone—not on admin chaos.

Key topics covered in this episode include:

✅ How Kedma went from hiding in a basement to building multiple successful businesses

✅ Why freedom—not money—is the ultimate goal for entrepreneurs

✅ The first tasks you should outsource to a VA to free up your time

✅ How to run a cleaning company without stepping foot in a client’s home

✅ The right way to hire, train, and manage virtual assistants

✅ Why many service businesses get stuck at $250K/year—and how to break through

✅ How to identify the work only you should be doing

✅ Tips for building systems your team can follow without you

✅ The mindset shift that separates stressed owners from scaling leaders

✅ Why AI won’t replace great people—but will supercharge them

Kedma also shares her VA management process, the importance of a career path for every team member, and how she uses her coaching expertise to transform home service companies into streamlined, profitable operations.

👉 Free Strategy Session: https://pwmarketingpros.com/free-strategy-call/

👉 Facebook: https://www.facebook.com/pressurewashingmarketingpros/

👉 Apple Podcast: https://podcasts.apple.com/us/podcast/pressure-washing-marketing-podcast/id1637345968

👉 Spotify: https://open.spotify.com/show/pressurewashingmarketingpros

Tune in now to learn how to get off the truck, delegate with confidence, and build a business that works—even when you don’t.

Where to find Corey Edmonds:

My Service Robot: https://myservicerobot.com

YouTube Channel: https://www.youtube.com/@coreyedmonds

Join Jonathon Henderson from Pressure Washing Marketing Pros as he sits down with Corey Edmonds—former owner of a $2.3 million exterior cleaning company and founder of My Service Robot—to talk automation, delegation, and the systems that separate chaos from scale.

In this high-impact episode, Corey shares how he went from losing money in a $700K business at 21 to building and selling a multi-million dollar pressure washing company in Washington State. Now running one of the most respected automation firms for home service businesses, Corey gives you the blueprint to systemize everything—from lead follow-up and crew reminders to automated safety training and performance-based pay.

If you're still on the truck or stuck chasing leads manually, this is your wake-up call. Corey breaks down what most pressure washers get wrong with CRMs like Jobber, Housecall Pro, and Markate—and how to fix it fast using the tools inside Go High Level and My Service Robot.

Key topics covered in this episode include:

✅ How Corey scaled from $0 to $2.3M with systems and automations

✅ The most important automation every pressure washer needs

✅ How to automate your hiring funnel from application to onboarding

✅ Why automating training protects you (and saves thousands)

✅ How to implement performance pay and drive technician accountability

✅ The difference between an FSM and a true CRM

✅ Why “I need more leads” is the wrong mindset

✅ How to capture and convert every lead (without chasing them)

✅ Tips for setting up follow-ups, review requests, and reactivation campaigns

✅ What big companies do differently—and how you can replicate it

Corey also shares how he built an entire training platform inside Go High Level, reduced admin hours across the board, and why automation is the most valuable employee you’ll ever hire.

👉 Free Strategy Session: https://pwmarketingpros.com/free-strategy-call/

👉 Facebook: https://www.facebook.com/pressurewashingmarketingpros/

👉 Apple Podcast: https://podcasts.apple.com/us/podcast/pressure-washing-marketing-podcast/id1637345968

👉 Spotify: https://open.spotify.com/show/pressurewashingmarketingpros

Tune in now to learn how to stop micromanaging and start scaling a real business that works—even when you don’t.

🎯 Why Your Exterior Cleaning Business Is Always Slow in the Summer — And How to Fix It

Are you tired of slow summers in your pressure washing or exterior cleaning business?

In this episode, Jonathan Henderson from Pressure Washing Marketing Pros breaks down the real reason your business slows down between June and August — and it's not vacations, the economy, or back-to-school season. Instead, it all comes down to what you did or didn’t do in March, April, and May.

In this value-packed episode, you'll learn:

✅ Why treating marketing like a faucet kills your momentum

✅ The true cost of pausing your ads when you're busy

✅ How to avoid manufacturing your own slow season

✅ The ripple effects of inconsistent advertising on hiring, pricing, and scaling

Tactical steps you can take right now to build a consistently profitable business. Whether you're a solo operator or looking to scale past $300K/year, this is a must-listen for any exterior cleaning business owner stuck in the feast-or-famine cycle.

🧠 Want personalized help with your business?Book a free strategy session with Jonathan and the team at Pressure Washing Marketing Pros.

We'll analyze your market, assess your online presence, and give you a custom plan — even if we're not the right fit.

👉 Schedule your free session now: https://pressurewashingmarketingpros.com/free-strategy-session

👍 Like, Comment, and Subscribe if you got value from this video, and don’t forget to share it with a fellow exterior cleaning business owner who are tired of slow summers!

Where to find Brandon Lazar:

Hourly IQ:

https://hourlyiq.comNinja VA

https://ninjavirtualassistants.com

Brandon’s Weekly Newsletter: https://brandonlazar.com

Join Jonathon Henderson from Pressure Washing Marketing Pros as he sits down with Brandon Lazar—former owner of a 7-figure exterior cleaning company and founder of Hourly IQ and Ninja VA—to dismantle one of the most dangerous myths in the home service industry: the idea that being “fully booked” is a good thing.In this no-fluff, insight-packed episode, Brandon explains why being booked out 6–8 weeks is not a flex—and how it’s actually costing your business thousands in lost opportunity.

He shares what capacity really means, how to calculate it for your business, and why capacity management is the key to unlocking smarter scheduling, healthier profit margins, and sustainable growth.

You’ll also hear how Brandon scaled from 2 to 32 techs in a single season, what most business owners get wrong when hiring virtual assistants, and the hidden admin mistakes that quietly bleed your revenue.

Key topics covered in this episode include:

✅ Why being booked out isn't always a good sign

✅ Understanding and managing your business's true capacity

✅ How to scale your team with college students and part-time help

✅ The biggest scheduling mistakes that hurt your bottom line

✅ When and how to hire your first virtual assistant

✅ Common VA expectations business owners get wrong

✅ Why the off-season is the best time to grow

✅ How to track ROI in your CRM and stop wasting money on bad leads

✅ What exterior cleaning businesses should automate first

✅ Brandon’s predictions on AI and the future of operations

Brandon also shares his favorite time-saving systems, why most service pros should stop doing their own admin work, and what separates companies that stall at $250K from those that scale to $1M and beyond.

👉 Free Strategy Session: https://pwmarketingpros.com/free-strategy-call/

👉 Facebook: https://www.facebook.com/pressurewashingmarketingpros/

👉 Apple Podcast: https://podcasts.apple.com/us/podcast/pressure-washing-marketing-podcast/id1637345968

👉 Spotify: https://open.spotify.com/show/pressurewashingmarketingpros

Tune in now to learn how to stop glorifying being busy and start building a business that runs on systems, not stress.

Rolling Suds Franchise: www.rollingsudsfranchise.comAaron Harper

Twitter: www.twitter.com/AaronHarper_CEOJoin

Jonathon Henderson from Pressure Washing Marketing Pros as he sits down with Aaron Harper, CEO of Rolling Suds, to uncover how he scaled a single-location family business into the largest power washing franchise in the world—with over 90 franchisees across 308 territories and 34 states—in under 3 years.In this high-value episode, Aaron reveals the branding, content creation, and franchising strategies that fueled his explosive growth. Whether you’re a solo operator or looking to dominate your local market, this is your roadmap to building a brand that scales.Aaron shares how he leveraged content on platforms like LinkedIn, Twitter, and Facebook to attract quality franchise partners, how he maintains brand consistency across the country, and why an abundance mindset is crucial for long-term success.Key topics covered in this episode include:

✅ How to build a powerful brand with no initial audience.

✅ Turning content into a lead-generation machine.

✅ Why branding is your #1 marketing multiplier.

✅ Creating a franchise model built for scale.

✅ Overcoming imposter syndrome and market competition.

✅ Building a sellable, systemized business vs. a job.

✅ How to attract high-level talent and vet the right partners.

Aaron also explains what most small business owners get wrong about branding—and how you can future-proof your company in a rapidly evolving home services industry.

👉 Free Strategy Session: https://pwmarketingpros.com/free-strategy-call/

👉 Facebook: https://www.facebook.com/pressurewashingmarketingpros/

👉 Apple Podcast: https://podcasts.apple.com/us/podcast/pressure-washing-marketing-podcast/id1637345968

👉 Spotify: https://open.spotify.com/show/pressurewashingmarketingpros

Tune in now to learn the blueprint for scaling your service business with brand-first thinking and a franchise-ready mindset!

Hear how Justin Morris grew Krystal Klean Exterior from the back of a Chevy Tahoe into a consistent $100K/month powerhouse by partnering with Pressure Washing Marketing Pros. Justin shares exactly how he cut lead costs in half (from $130 to $53), dramatically improved his lead quality, and scaled profitably using proven marketing systems. If you run an exterior cleaning business, this episode reveals the exact methods to transform your lead flow and grow predictably.

🔗 Check out Justin's Roof Rejuvenation Business - Shingle Hero:https://shinglehero.com/

🚀 Ready for similar results?

Schedule your FREE strategy call today:https://pwmarketingpros.com/

LinkedIn: https://www.linkedin.com/in/david-sessions-7a150858Mint Mobile Detailing: https://getmintmobiledetail.com/Join Jonathon Henderson from Pressure Washing Marketing Pros as he sits down with David Sessions — former owner of Peach State Pressure Washing and now the driving force behind Mint Mobile Detailing, a company valued at over $2 million.In this eye-opening episode, David shares his entrepreneurial journey from building a successful exterior cleaning company to scaling a high-end mobile detailing business. With over a decade in home services, David brings the heat with raw, practical advice on how to actually grow a business, hold marketing agencies accountable, and avoid the traps that keep so many service businesses stuck under $350K/year.This isn’t your average feel-good chat. It’s real talk for real business owners who want to level up.Key topics covered in this episode include:✅ Why you shouldn’t hire a marketing company too early✅ The $0–$600K path and where most business owners get stuck✅ Building marketing knowledge before outsourcing it✅ The mindset shifts needed to scale past comfort✅ When to invest in systems, teams, and infrastructure✅ Why understanding your numbers and market is non-negotiable✅ How to stop being an operator and start thinking like an ownerDavid and Jonathon also dive into the dangerous comfort zones that sabotage growth, why “word of mouth only” is a limiting belief in 2025, and how to time your risks for maximum business success.👉 Free Strategy Session: https://pwmarketingpros.com/free-strategy-call/👉 Facebook: https://www.facebook.com/pressurewashingmarketingpros/👉 Apple Podcast: https://podcasts.apple.com/us/podcast/pressure-washing-marketing-podcast/id1637345968 👉 Spotify: https://open.spotify.com/show/pressurewashingmarketingprosWhether you’re just starting out or pushing toward 7 figures, this episode will challenge you, motivate you, and give you the unfiltered playbook to scale.Don’t miss this one — it might be the most important conversation you hear all year.

Where to find Tim Crouch: Gutter Growth: https://guttergrowth.com/ Secret Weapons (VA Service): https://secretweapons.io/Facebook: https://www.facebook.com/guttergrowth

I had an incredible conversation with Tim Crouch of Gutter Growth on the latest episode of our podcast! 🌟

Tim's journey from managing a gutter cleaning team to pioneering a comprehensive gutter service and seasonal Christmas light business is nothing short of inspiring. 🌟

In our chat, we dove into: 

✅ The steps to scaling a niche business effectively 

✅ How to make the leap from technician to CEO 

✅ Marketing strategies that actually work in niche markets 

✅ The importance of community and mentorship in business growth 

✅ Adapting to industry changes and using technology to your advantage

Don't miss out on this wealth of advice from a seasoned entrepreneur!

Tune in to learn from Tim Crouch’s wealth of experience and discover strategies to expand and diversify your service offerings!👉 Free Strategy Session: https://pwmarketingpros.com/free-strategy-call/👉 Facebook: https://www.facebook.com/pressurewashingmarketingpros/👉 Apple Podcast: https://podcasts.apple.com/us/podcast/pressure-washing-marketing-podcast/id1637345968 👉 Spotify: https://open.spotify.com/show/pressurewashingmarketingpros