Local SEO Tactics and Digital Marketing Strategies

Making Reviews Part of the Company Culture

Join Jesse and Sue in this episode as they sit down with Theresa Mattioli of Giant Enterprises, to discuss her journey with getting online reviews. They get into how crucial reviews are for a geography-based business like Giant Enterprise, starting from a passive approach to implementing a contest that motivated service technicians to actively seek reviews. Giant Enterprise exemplifies how prioritizing customer engagement and feedback has boosted their Google reviews from a handful to over 400, significantly enhancing their online visibility and reinforcing their company values. 

What You’ll Learn

• Discover why reviews are crucial for geography-based businesses like Giant Enterprise.
• How implementing incentives like contests can motivate employees to actively seek customer reviews.
• Understand why integrating reviews into company culture is essential for sustained success.

  Follow along to learn how integrating a robust review strategy can pave the way for sustained business success!  Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/how-to-incentivize-your-employees-to-get-google-reviews-with-theresa-mattioli/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Utilizing SEO Strategies to Reach Your Business Goals

In this Local SEO Tactics episode, Jesse Dolan and Sue Ginsburg unpack the essentials of having an SEO strategy for 2024. Get practical tips on setting clear SEO goals, like pinpointing keywords and analyzing competitors. Learn how to weave SEO into your planning and keep a steady content calendar. With monthly check-ins and data-driven tweaks, Jesse and Sue offer a roadmap to elevate your SEO game this year. 

Key Takeaways

• Be intentional with your SEO and incorporate it into your planning process.
• Start with a clear understanding of the keywords and phrases you want to rank for.
• Create a content calendar to continually create, optimize, and update content on your website.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/setting-up-your-2024-seo-goals/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

 

Address Visibility of Your Google Business Profile in Your SEO Strategy

Jesse is joined by Sue and TJ to provide insights and advice for business owners who are hesitant to show their address on their GBP. From making the storefront presentable to renting a cheap office space, they emphasize how a visible address can improve rankings, especially if competitors are storefront businesses. Learn the importance of citations and when Google will show the address on citations even if it is hidden on the GBP.

Key Takeaways:

• Showing the address on a Google Business Profile (GBP) can improve rankings, especially if competitors are storefront businesses.
• If the address is already out there, it's worth considering showing it on the GBP to align with the convention of the industry.
• If showing the address is not feasible, consider making the storefront presentable or renting a cheap office space to use as the public facing address.

https://www.localseotactics.com/will-hiding-my-address-on-gbp-while-showing-on-citations-hurt-my-seo/

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

 

Exclusive Strategies For Maximizing Your SEO Content's Effectiveness

In this SEO Happy Hour episode, Jesse is joined by SEO expert and agency owner Terry Samuels who answers questions from Co-Host TJ and the Intrycks SEO team. Follow along as they cover the latest in on-page SEO strategies from the latest Google update to harnessing the power of using AI tools like ChatGPT. Stay ahead of the search engine trends and listen now!

What You’ll Learn

• Why you should personalize your AI-generated content for better engagement in 2024
• How to craft compelling titles, descriptions, and headers that resonate with both users and search engines.
• What strategies are there for optimizing internal linking and prioritizing contextual links over traditional navigation to enhance SEO

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/why-on-page-seo-matters-most-in-2024-with-terry-samuels-happy-hour-seo-221/

Resources:

• Free SEO Audit
• Ask us a Question
• 76 & 77 What Is Website Schema Markup For SEO and How Does Structured Data Help You
• 98 Answering Your Website Schema Questions
• 136 Answering Your Questions About Schema
• 168 - Terry Samuels Answers Your Local Business Schema Questions
• Linkwhisper
• Zimmwriter
• Search Atlas
• seospringtraining.com
• salterrasite.com
• SpyFu

Maximizing GBP Visibility with Strategic Business Hours

If you're wondering how your business hours affect your Google Business Profile (GBP) visibility, look no further. In this episode of Local SEO Tactics, Jesse talks recent trends and shares actionable strategies to optimize your GBP effectively. Discover how adjusting business hours strategically can make an impact on visibility and searchability for your business.

What You’ll Learn

• How adjusting business hours can affect visibility and searchability on Google.
• Why accurate business hours are crucial for Google's algorithm in ranking businesses.
• What considerations businesses should take into account when deciding to manipulate their hours for ranking purposes.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/do-business-hours-impact-ranking-for-google-business-profile/

Watch on YouTube: https://youtu.be/BTPgAed0mRs

Show Notes:

• Free SEO Audit
• Ask us a Question
• SEJ - Google Confirms ‘Openness’ As Local Search Ranking Factor
• Google My Business Updates – GMB Descriptions, Services Section, Attributes, and Users – 024
• Do I Need SEO On Both My Website and My GMB? – 110

Essential Keyword Strategies for Niche Market SEO Success

Looking to know how to choose the best keywords for your business?  In this podcast episode, Jesse is joined by Bob and Sue as they answer listener questions about selecting keywords for websites facing low search volume. Through an engaging conversation, they unpack the art and science behind keyword research, stressing the importance of choosing terms that resonate with the business's offerings. Their insights touch on practical strategies like analyzing competitors and leveraging geographic modifiers to stand out in search results. This episode offers valuable guidance for businesses navigating the nuances of SEO keyword selection in a dynamic digital landscape.

What You’ll Learn

• How to uncover optimal keywords for your website, even in niche markets with low volume
• Why choosing certain keywords that align with your business offerings can increase conversion rates
• Which strategies to implement for comprehensive keyword research, competitor analysis, and geographic modifiers

Episode Transcript and Resources: https://www.localseotactics.com/choosing-the-right-keywords-for-low-volume-searches/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Related Epsiodes:

• Episode 9: What Are Keywords and Choosing the Best Keywords for Your Website
• Episode 10: Spy on Your Competitors Keyword Strategy with Keyword Research Tools
• Episode 68: How to Do Keyword Research for SEO Content Writing
• Episode 121: Should I Focus on High Volume Keywords for My SEO
• Episode 124: Applying Basic Local SEO to Your Homepage for Geography and Keyword Focus

Maximizing Engagement and Trust through Google Business Profile Q&A

Are you engaging with your Google Business Profile (GBP) on a regular basis? If not, you should be! Join Jesse, Bob, and Sue Ginsburg as they discuss the significance of actively engaging with your GBP, the questions and answers section specifically, for local SEO. By addressing audience queries directly, businesses not only enhance their online visibility showing google that you are reliable, but also build trust with potential customers, ultimately boosting SEO efforts.

What You’ll Learn

• Why actively engaging with GBP Q&A helps build trust with potential customers and signals to Google that the business is responsive and reliable
• How businesses can optimize their GBP by providing accurate and detailed answers to common questions
• What utilizing the GBP Q&A feature entails, allowing businesses to directly address customer concerns and enhancing overall user experience

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources:  https://www.localseotactics.com/how-does-engaging-with-google-qa-help-your-seo/

FREE SEO AUDIT

Ask us a question

Watch on Youtube 

Episode 33

Unveiling the Truth: Googling Your Business and Its Impact on SEO Rankings

Explore the intriguing question of whether Googling your own business affects SEO rankings. Join host Jesse Dolan, along with guests Bob Brennan and Sue Ginsburg, as they dissect the nuances, debunk myths, and provide valuable insights for business owners navigating the world of local SEO.

What You’ll Learn

• Understand the truth behind Googling your own business and its potential impact on SEO rankings.
• Explore the factors that influence personalized search results and learn how they differ from broader SEO considerations.
• Discover actionable insights on monitoring SEO performance using tools and gain clarity on when and how often to check your rankings.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/does-googling-my-own-business-affect-my-website-rankings/

• Free SEO Audit
• Ask us a Question
• Google support document
• BrightLocal SERP checker 

Mastering Google Business Profiles: Unraveling the Impact of Location Proximity on SEO Success

Explore the delicate balance between Google Business Profiles and location proximity. Learn the do's and don'ts of managing multiple business locations, uncovering the secrets to attracting leads online, and making informed decisions about relocating or adding a new location. Join Jesse and Bob as they share insights that will not only boost your SEO game but also transform your business's online presence.

What You’ll Learn

• What the risks and benefits are of having multiple business locations in close proximity.
•  The do's and don'ts for managing proximity effectively.
• How location proximity influences search results and SEO success.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/can-your-gbp-locations-be-too-close-to-each-other/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Key Episode Takeaways for the New Year

As we ring in the New Year, join us on a journey through the top Local SEO Tactics episodes of 2023. From conversations about leveraging AI tools like ChatGPT to optimizing Google Business Profiles, Jesse takes you through each episode's key moments. Make sure you don' miss out on last year's key episodes as we get ready for another year of the best tips and tricks for getting found online!

Featured Episodes:

• Is It Okay To Use ChatGPT and AI For SEO On Your Website? - 190
• Tips For Ranking Your Google Business Profile with Victor Perez – 207
• Get Efficient With Your Content To Maximize Your SEO Benefits – 182
• Is Having Clusters Of Reviews A Red Flag For Google? – 187
• Website Content Pruning For Improved SEO – 205

A huge thank you to our listeners for your unwavering support as we continue to navigate the ever-evolving world of SEO. Your supportt means the world to us! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/top-5-episodes-of-2023/

SEO Boost: https://www.localseotactics.com/boost/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/