Local SEO Tactics and Digital Marketing Strategies

In this SEO Happy Hour episode, Jesse is joined by SEO expert and agency owner Terry Samuels who answers questions from Co-Host TJ and the Intrycks SEO team. Follow along as they cover the latest in on-page SEO strategies from the latest Google update to harnessing the power of using AI tools like ChatGPT. Stay ahead of the search engine trends and listen now!

• Why you should personalize your AI-generated content for better engagement in 2024
• How to craft compelling titles, descriptions, and headers that resonate with both users and search engines.
• What strategies are there for optimizing internal linking and prioritizing contextual links over traditional navigation to enhance SEO

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/why-on-page-seo-matters-most-in-2024-with-terry-samuels-happy-hour-seo-221/

Resources:

• Free SEO Audit
• Ask us a Question
• 76 & 77 What Is Website Schema Markup For SEO and How Does Structured Data Help You
• 98 Answering Your Website Schema Questions
• 136 Answering Your Questions About Schema
• 168 - Terry Samuels Answers Your Local Business Schema Questions
• Linkwhisper
• Zimmwriter
• Search Atlas
• seospringtraining.com
• salterrasite.com
• SpyFu

If you're wondering how your business hours affect your Google Business Profile (GBP) visibility, look no further. In this episode of Local SEO Tactics, Jesse talks recent trends and shares actionable strategies to optimize your GBP effectively. Discover how adjusting business hours strategically can make an impact on visibility and searchability for your business.

• How adjusting business hours can affect visibility and searchability on Google.
• Why accurate business hours are crucial for Google's algorithm in ranking businesses.
• What considerations businesses should take into account when deciding to manipulate their hours for ranking purposes.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/do-business-hours-impact-ranking-for-google-business-profile/

Watch on YouTube: https://youtu.be/BTPgAed0mRs

Show Notes:

• Free SEO Audit
• Ask us a Question
• SEJ - Google Confirms 'Openness' As Local Search Ranking Factor
• Google My Business Updates – GMB Descriptions, Services Section, Attributes, and Users – 024
• Do I Need SEO On Both My Website and My GMB? – 110

Looking to know how to choose the best keywords for your business? In this podcast episode, Jesse is joined by Bob and Sue as they answer listener questions about selecting keywords for websites facing low search volume. Through an engaging conversation, they unpack the art and science behind keyword research, stressing the importance of choosing terms that resonate with the business's offerings. Their insights touch on practical strategies like analyzing competitors and leveraging geographic modifiers to stand out in search results. This episode offers valuable guidance for businesses navigating the nuances of SEO keyword selection in a dynamic digital landscape.

• How to uncover optimal keywords for your website, even in niche markets with low volume
• Why choosing certain keywords that align with your business offerings can increase conversion rates
• Which strategies to implement for comprehensive keyword research, competitor analysis, and geographic modifiers

Episode Transcript and Resources: https://www.localseotactics.com/choosing-the-right-keywords-for-low-volume-searches/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Related Epsiodes:

• Episode 9: What Are Keywords and Choosing the Best Keywords for Your Website
• Episode 10: Spy on Your Competitors Keyword Strategy with Keyword Research Tools
• Episode 68: How to Do Keyword Research for SEO Content Writing
• Episode 121: Should I Focus on High Volume Keywords for My SEO
• Episode 124: Applying Basic Local SEO to Your Homepage for Geography and Keyword Focus

Are you engaging with your Google Business Profile (GBP) on a regular basis? If not, you should be! Join Jesse, Bob, and Sue Ginsburg as they discuss the significance of actively engaging with your GBP, the questions and answers section specifically, for local SEO. By addressing audience queries directly, businesses not only enhance their online visibility showing google that you are reliable, but also build trust with potential customers, ultimately boosting SEO efforts.

• Why actively engaging with GBP Q&A helps build trust with potential customers and signals to Google that the business is responsive and reliable
• How businesses can optimize their GBP by providing accurate and detailed answers to common questions
• What utilizing the GBP Q&A feature entails, allowing businesses to directly address customer concerns and enhancing overall user experience

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/how-does-engaging-with-google-qa-help-your-seo/

FREE SEO AUDIT

Ask us a question

Watch on Youtube

Episode 33

Explore the intriguing question of whether Googling your own business affects SEO rankings. Join host Jesse Dolan, along with guests Bob Brennan and Sue Ginsburg, as they dissect the nuances, debunk myths, and provide valuable insights for business owners navigating the world of local SEO.

• Understand the truth behind Googling your own business and its potential impact on SEO rankings.
• Explore the factors that influence personalized search results and learn how they differ from broader SEO considerations.
• Discover actionable insights on monitoring SEO performance using tools and gain clarity on when and how often to check your rankings.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/does-googling-my-own-business-affect-my-website-rankings/

• Free SEO Audit
• Ask us a Question
• Google support document
• BrightLocal SERP checker

Explore the delicate balance between Google Business Profiles and location proximity. Learn the do's and don'ts of managing multiple business locations, uncovering the secrets to attracting leads online, and making informed decisions about relocating or adding a new location. Join Jesse and Bob as they share insights that will not only boost your SEO game but also transform your business's online presence.

• What the risks and benefits are of having multiple business locations in close proximity.
• The do's and don'ts for managing proximity effectively.
• How location proximity influences search results and SEO success.

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/can-your-gbp-locations-be-too-close-to-each-other/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

As we ring in the New Year, join us on a journey through the top Local SEO Tactics episodes of 2023. From conversations about leveraging AI tools like ChatGPT to optimizing Google Business Profiles, Jesse takes you through each episode's key moments. Make sure you don' miss out on last year's key episodes as we get ready for another year of the best tips and tricks for getting found online!

• Is It Okay To Use ChatGPT and AI For SEO On Your Website? - 190
• Tips For Ranking Your Google Business Profile with Victor Perez – 207
• Get Efficient With Your Content To Maximize Your SEO Benefits – 182
• Is Having Clusters Of Reviews A Red Flag For Google? – 187
• Website Content Pruning For Improved SEO – 205

A huge thank you to our listeners for your unwavering support as we continue to navigate the ever-evolving world of SEO. Your supportt means the world to us! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/top-5-episodes-of-2023/

SEO Boost: https://www.localseotactics.com/boost/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

Join Jesse, Sue, and special guest Taylor in a dynamic discussion on the multifaceted world of branding. From the symbiotic relationship between branding and SEO to the significance of branded search, we explore the art of building a consistent brand identity that resonates with your audience. Gain actionable insights from seasoned experts in the industry and discover how you can drive conversion through a holistic approach to branding.

• Why a robust brand presence can make an impact on search engine rankings and can drive organic traffic effectively
• What business can do to leverage branded search for enhancing visibility, credibility, and building trust among your audience
• How to maintain a uniform brand presence across digital platforms by creating a comprehensive style guide

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/branding-beyond-the-logo-create-a-brand-that-converts/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

As the year draws to a close, businesses have a unique opportunity to strategically invest in marketing initiatives that not only reduce taxes but also set the stage for a successful year ahead. In this episode of Local SEO Tactics, hosts Jesse Dolan, Sue Ginsberg, and Bob Brennan explore the benefits of year-end spending, focusing on tax-deductible marketing expenses and providing valuable insights into areas worth considering.

• Why businesses should leverage year-end investments to reduce taxes by strategically allocating profits into tax-deductible marketing expenses
• What types of investments you can spend on from revamping your website, and updating your logo, to technical SEO improvements for online visibility
• How prepaying for marketing services, optimizing Google Business Profiles, and prioritizing customer reviews can yield quick and impactful results for the coming year

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/how-to-spend-for-year-end/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/

In this episode of Local SEO Tactics, host Jesse Dolan guides you through the intricacies of unlocking and utilizing your Google Business Profile (GBP) website. Despite Google's recent de-emphasis, your GMB website still holds SEO value, and Jesse unveils the steps to access, manage, and optimize it for enhanced online visibility. Tune in and watch as Jesse takes you through the steps to uncover your hidden GMB website. Don't miss out on another opportunity to elevate your online presence and boost your business!

• Why using your Google Business Profile website can significantly contribute to enhancing your online visibility and overall SEO strategy
• How to navigate through the Google Business Profile dashboard, view the source code, and extract the essential data to unlock your website
• When to leverage your GMB website to boost your online presence, including publishing updates, adding links, and connecting the dots with your GBP

Thanks for listening! Show your support of the show by sharing and reviewing us wherever you get your podcasts. Ask SEO questions and get a free SEO audit on our website!

Episode Transcript and Resources: https://www.localseotactics.com/unlocking-your-hidden-google-business-profile-website/

FREE SEO AUDIT: https://www.localseotactics.com/free-seo-audit/

Ask us a question: https://www.localseotactics.com/questions/