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Make Each Click Count Hosted By Andy Splichal episodes
- Holiday Confessions of an eCommerce Marketing Junkie
Holiday Confessions of an eCommerce Marketing Junkie is the final episode in Season 1 of Make Each Click Count The Podcast.
Within Holiday Confessions of an eCommerce Marketing Junkie, Andy reviews overall Black Friday and Cyber Monday industry sales totals. In addition, this episode looks at how to use your own data to increase your online sales and profits through the rest of the 2020 holiday shopping season and into 2021.
In the final minutes of this episode, Andy reveals a surprise, the upcoming release of a new book – Make Each Click Count Using Retargeting. Listen to the end for all the details including how you can immediately place a pre-order.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
15 min - Email Promotions You Can Immediately Use During Black Friday with Chris Schelzi
Looking for more ideas for this year's Black Friday email promotions?
In this episode, Andy is joined by Chris Schelzi of Inbox Heroes to discuss mistakes and best-practices when it comes to your Black Friday email promotions.
Stay tuned to the entire episode to listen to Chris outline a simple, but effective Black Friday email funnel.
For those interested, you can contact Chris by emailing him at [email protected] or within the Make Each Click Count Facebook Group.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
30 min - Smart Shopping Campaigns – Is It Smart To Use During The Holidays?
Are you currently running Google Smart Shopping campaigns?
In this episode, Andy looks at what you should know going into the holidays and some options to maximize your profits during the holiday shopping season in regarding to using Google Smart Shopping Campaigns.
Discover exactly why it is important to know how Google Ads work by listening to a story of one of Andy's past private client's experiences using a Google Smart Shopping campaign.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
16 min - 3 Action Items for Google Shopping To Take Before The Holidays
In 2019, online shopping accounted for approximately 15% of all holiday shopping. In 2020, due to COVID-19, this number could skyrocket to around 50% of all holiday shopping.
In this episode, Andy provides Google Shopping advertisers the 3 Action Items to get your Google Shopping campaigns ready for the holiday season.
Discover what these action items are, how to implement and how to prepare your Google Shopping advertising in time for a historic 2020 shopping season.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
17 min - What Gets Measured, Gets Improved With PickFu's Anthony Cofrancesco
In this episode, Andy discusses about an extremely useful service for any eCommerce company wishing to improve their conversion rates - 'Instant Market Feedback'.
Discussing their service with Anthony Cofrancesco, this episode dives into detail on the company Pickfu including how Pickfu started, how it works and how to best use their service.
Stay tuned to the entire episode to discover how you can get started running your first poll on Pickfu at a 50% discount!
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
23 min - Let’s Go Bluefishing With Steve Sims
In this episode, Andy talks business with the Modern Day Wizard of Oz, Steve Sims.
Dubbed the Real Life Wizard of Oz" by Forbes and Entrepreneur Magazine, Steve talks about his long journey from being a brick layer in East London to a bar bouncer to eventually becoming an event concierge to some of the most powerful people in the world.
Listen to discover what Steve's experiences have taught him about life and business. This episode you do not want to miss!
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
42 min - Communicating With Customers During The Holidays with Stephen Carl of Needle Movement
In this episode, Andy discusses communicating with your clients during the holidays with Stephen Carl of Needle Movement.
Discover how you can stand out from your competitors by implementing SMS (text) and Messenger (Facebook) communications during the upcoming holiday season.
Also, listen to the entire episode to take advantage of a special offer from Stephen Carl on how Needle Movement can help you with your client communications this holiday season and into 2021.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
28 min - Taking Advantage of All Available Technology – At A Discount With Chris Schelzi, AppSumo
In this episode, Andy interviews Chris Schelzi from AppSumo.
AppSumo.com offers substantially discounted apps through their partnerships with developers throughout the world. Chris walks listeners through the origin behind AppSumo as well as details the hottest discounted apps for eCommerce retailers.
Discover what App Sumo is and what they can offer for your business.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
20 min - The Importance of Creating Your Daily Routine
In this episode, Andy discusses the importance of creating and honoring a daily routine. He shares his daily routine as well as his keys and thoughts regarding time management and setting goals.
Some of the resources shared during this episode include Michael Levine's weekly online EXCEL community, Dan Kennedy's No BS Guide to Time Management and The 7 Habits of Highly Effective People by Stephen R. Covey.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
17 min - What You Need To Know About Google Removing Keyword Transparency For Advertisers
Google recently released an alert that they plan to change their Search Terms report to only show keywords that are searched by a “significant number of users”.
In this episode, Andy discusses what this means for advertisers and the ongoing optimization of their Google Shopping campaigns.
Along with what is possibly changes are ideas from Andy, on how advertisers can best prepare for a possible change in blocking unwanted searches from their Google Shopping ads.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
15 min
About Make Each Click Count Hosted By Andy Splichal
From the publisher's feed
The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today's top strategies for effectively increasing online conversion rates, sales, and profits.
The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University.
Andy has been called the World's Foremost Expert in eCommerce Marketing Growth Strategies. He was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.