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Make Each Click Count Hosted By Andy Splichal episodes
- Google Can Keep Their Stinkin’ Ping Pong Table Because I’m Not Doin’ It
In this episode, Andy discusses the perks of being an official Google Partner agency including the rewards that Google offers.
In addition, to what Google offers (more interesting to advertisers) is for why they offer. Discover why advertisers should be leery of agencies and Google representatives pushing Google Smart Shopping campaigns and display advertising.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
16 min - Just Selling Products Will NOT Inspire Loyalty
In this episode, Andy discusses how companies need to move past simply selling products to substantially grow when selling commodities.
Pulling on concepts from the book Start With Why by Simon Sinek, this episode provides a story of an egg manufacturer that has used his reason why to connect with potential customers.
In addition, this episode looks at how you can implement your defined why with the purpose to increase your sales and conversions beyond limits.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
16 min - Importance of Adding Unique, Fresh Content To Your Website with Don Simkovich
In this episode, Andy discusses the importance of adding unique, fresh content to your website with brand journalist, Don Simkovich.
Don Simkovick is a freelance brand journalist for www.DonSimkovick.com. From a media background in newspaper and radio, today Don provides a variety of content services to Professional Services as well as eCommerce businesses.
Listen to discover what Don thinks are the most important ways companies can incorporate new, fresh content.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
29 min - Running Your Business In A Pandemic with Michael Levine
Curious what the man dubbed the 'America's Branding Expert' by CNN has to say about running your business during a global pandemic?
Prepare to find out and how discover how you can use his advice during these turbulent times. Within this episode, Andy interviews Michal Levine. Michael is a best-selling author, Media Expert and Success Coach.
Michael Levine's career has included representing a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. Former clients include Michael Jackson, Barbra Streisand, and George Carlin among many others. His work has included media counsel to former presidents Ronald Reagan, George H. W. Bush, and Bill Clinton. In addition, he himself has authored 19 books, including 5 best-sellers.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
28 min - The Formula For Successful Advertising
In this episode, Andy takes a deep dive into the steps involved using Marketing ROI.
Marketing based on ROI (return on investment) breaks down into four actionable steps: track, measure, test and repeat.
Discover more about each step as well as what all businesses should do to ensure stability through their sales.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
13 min - Great Is Not A Goal – Especially When It Comes to Conversion Rates
In this episode, Andy references Steve Sims' book Bluefishing - The Art of Making Things Happen. A major point of the book is that great should never be a goal and your goal should be to strive to be better today then you were yesterday.
Andy takes that philosophy in terms of what it means for eCommerce. Your goals need to be be more specific and based on getting better results than yesterday. For eCommerce that means traffic and conversion.
Discover how you can improve both with ideas that will increase your profitability within this episode.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
17 min - Protecting Your Google Spend From Fraudulent Clicks with Neil Andrew of PPC Protect
In this episode, Andy is joined by Neil Andrew from PPC Protect. Listen to discover exactly what click fraud is and how you can use PPC Protect to save money inside your Google ads budget by eliminating fraudulent clicks. Also discover what happens if you are solely relying on Google to detect click fraud within your account.
PPC Protect offers a 2-week free trial. In addition, listen to this episode for details on a special offer for new users.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
25 min - Amazon - The Call of The Sirens
Are you currently listing or thinking about listing your products on Amazon? Wondering whether you are simply handing your customers over to Amazon? Wondering if you should continue to advertise using Amazon? Tired of Amazon's fees?
In this episode, Andy explains why Amazon may be the modern-day ‘Call of the Sirens’ for eCommerce store owners. In addition, he looks at why it is so easy to list products on Amazon and why you should be better off focusing on building your own brand beyond Amazon.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
14 min - Beware of The Phone Call From Google
If you are advertising using Google, you will likely at some point receive a call from a Google representative.
In this episode, Andy discusses the true motivation of calls behind those friendly Google Account Strategist and guess what? It is not purely about helping just you with your advertising.
Find out what it is like only Andy can explain you by listening to this episode.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
17 min - Focusing On Your Current Customers Is Key To Long-Term Business Success
In this episode, Andy discusses the importance of your customers and retaining long-term customer relationships.
Through his recent experience, you can glimpse the value of a long-term customer. In addition, this episode details strategies for both customer retention as well as strategies to win-back lost customers.
Discover why focusing on your current customers is the key to long-term business success.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
14 min
About Make Each Click Count Hosted By Andy Splichal
From the publisher's feed
The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today's top strategies for effectively increasing online conversion rates, sales, and profits.
The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University.
Andy has been called the World's Foremost Expert in eCommerce Marketing Growth Strategies. He was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.