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Make Each Click Count Hosted By Andy Splichal episodes
- Discussing Search Solutions With Your Store Wizards, Don Cole
In this episode, Andy discusses the benefits of using a 3rd party search tool with Don Cole, the owner and operator of Your Store Wizards.
Discover how including a 3rd party search tool can help increase your conversion rate on your eCommerce website. By knowing the difference between browsers and searchers, you will soon discover the importance of having a robust search solution that helps searchers find what they are looking for within your web store.
Your Store Wizards has just launched a new 3rd party search tool named Search Magic. Search Magic is an affordable solution substantially less than industry competitors. By using Search Magic, eCommerce retailers can increase their conversion rates thus helping to improve overall profitability while substantially saving money versus using other popular search solutions.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
18 min - Acres of Diamonds With Craig Valine
In this episode, Andy discusses marketing strategies with marketing performance strategist and founder of EMP Alliance, Craig Valine.
Craig Valine focuses on enhancing marketing performance getting his clients better results from their marketing for about the same time, money and effort that they are already doing. He has been a marketing strategist for over 25 years.
Strategies discussed within this episode include acres of diamonds and three feet from gold. Both of these strategies are ways to increase your own customer’s value by increasing how much they spend or how often they purchase with your company. Discover what these strategies are and how you can use them to increase your own customers value.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
21 min - Wrangling Up Your Customer Lifetime Value
When evaluating the success of your advertising, you typically look at key metrics such as ROAS (return on ad spend) or ROI (return on investment). These metrics are both important when calculating the success of your paid advertising although they do not provide advertisers with the full picture in terms of profitability.
There is another important advertising metric that is often overlooked, yet important to calculate when evaluating the profitability of your advertsiing. It is the CLTV or Customer Lifetime Value.
In this episode, Andy Splichal discusses the formula for increasing CLTV for both professional service and eCommerce businesses through two recent experiences.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
15 min - Differences Between Using Google Ads For Ecommerce vs. Professional Services With Mark Kelly
Andy discusses using Google Ads for Professional Services with the founder of Inbound Revenue, Mark Kelly.
There are subtle yet significant differences and within this episode two SEM agency owners discuss what those differences are as they relate to Google Paid Ads.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
22 min - Resuming Paid Advertising After COVID
Over the last few weeks as areas across the country have begun to slowly reopen, many of my private clients who paused their online advertising back in March have decided to relaunch their Google Ads Campaigns.
I’m excited to announce that I’m seeing preliminary results based on advertising over the last few weeks and those results have been very good for business owners.
This episode looks at the reasons for this increase in profitability using paid Google ads.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
11 min - It Starts With A Single Step
An introduction to the Make Each Click Count Podcast and host Andy Splichal. Discover how starting to advertise using Google Ads is like the jack black newbie who first goes to Las Vegas.
ABOUT THE HOST:
Andy Splichal, who was recently named to the Best of Los Angeles Awards’ Fascinating 100 List, is the founder and managing partner of True Online Presence, author of the Make Each Click Count book series and Founder of Make Each Click Count University found at https://www.makeeachclickcountuniversity.com.
He is a certified online marketing strategist with twenty plus years of experience and counting helping companies increase their online presence and profitable revenues. To find more information on Andy Splichal visit https://www.trueonlinepresence.com, read the full story on his blog at blog.trueonlinepresence.com or shop his books on Amazon or at https://www.makeeachclickcount.com.
New episodes of the Make Each Click Count Podcast, are released each Friday and can be found on Apple Podcast, Spotify, Google Podcast, Apple Podcast and on Make Each Click Count at https://podcast.makeeachclickcount.com.
11 min
About Make Each Click Count Hosted By Andy Splichal
From the publisher's feed
The Make Each Click Count Podcast features expert guests and insights providing actionable advice for growing your online business. Within the Make Each Click Podcast, Andy interviews a wide range of industry experts that provide today's top strategies for effectively increasing online conversion rates, sales, and profits.
The Make Each Click Count Podcast is hosted by Andy Splichal, the acclaimed author of the Make Each Click Count Book Series, the Founder & Managing Partner of True Online Presence and the Founder of Make Each Click Count University.
Andy has been called the World's Foremost Expert in eCommerce Marketing Growth Strategies. He was named to The Best of Los Angeles Award's Most Fascinating 100 List in both 2020 and 2021.