Make Marketing Suck Less for Expertise-Driven Solo Businesses

Brodie Welch, a Chinese medicine practitioner, bio hacker, and entrepreneur, is on the Rebel Rising podcast today. She is the expert in the Fundamental Interconnectedness of All Things. She helps her clients see beyond inundated self-care to really treat underlying problems of their constant stress, fatigue, tension, and more to help them live a life that is more meaningful and sustainable, a life where they feel more in touch and in control with themselves. If you're ready to go beyond self-care and really change the way you live and do business in order to be in harmony with your body, listen in now. For a full transcript with links you can visit this episode's show notes page here: https://drmichellemazur.com/2020/05/embodying-self-respect-with-brodie-welch.html 

This week's podcast is quick and dirty, but I'm talking about something that's important to community building: lead magnets. I'm sharing how you can revolutionize your thinking around your opt in, because lead magnets (or community anchors/builders as I've started calling them) can be rebellious too.

For a transcript with links visit this episode's blog post here: https://drmichellemazur.com/2020/05/ditching-the-lead-magnet-building-your-email-community-the-rebel-way.html 

Ash Ambirge from The Middle Finger Project is joining me this week on Rebel Rising. She was one of the first people that I was really drawn to when I started my business eight years ago. The foundation of our conversation focuses on rebelling against the construct of authority and what that really looks like, even during a pandemic.

If you're finding it hard to separate yourself from your business, or even struggling with showing up to sell, this episode is for you.

For a full transcript with links, visit this episode's blog post here: https://drmichellemazur.com/2020/05/being-brave-causing-problems-in-business-with-ash-ambirge.html 

If you're struggling during the weirds (my new name for the pandemic, coined by The Staying In Podcast), I have a piece of solid advice for you: focus on something bigger.

I've seen that having a bigger vision for myself has helped me navigate this time because I'm not giving up on the plans that I had for 2020. I have also seen this manifest in each of my clients, they don't want to let go of their businesses and their lives, because those businesses? They help people.

So how exactly do you stay strong and focused during the weirds? Tune in to listen to my four essential elements!

For a full transcript with links: https://drmichellemazur.com/2020/04/feeling-weird-about-selling-the-4-essential-elements-of-resilient-business-message.html 

Hey rebels, we need to talk about the F word: FREE.

This episode might be a little hard to hear, but it's so necessary. I've seen so many online business owners and entrepreneurs giving away their services for free. The hard truth here is giving away our valuable services for free has a pretty negative impact on the economy and on our businesses.

Listen in for what you can do instead OR how you can move forward if you've already given something away for free.

For a full transcript with links, visit this episode's show notes page here: https://drmichellemazur.com/2020/04/we-need-to-talk-about-the-f-word-the-economics-of-giving-your-products-services-away-for-free.html 

Hey rebels, this week on the podcast Natalie Sisson of the Untapped Podcast is here to share how you can get paid to be YOU, even during this pandemic.

As we know (because we hear it everyday) these times are so new and uncertain to so many people. If you're an online entrepreneur, this change probably feels somewhat easier. But there's also so many people who are completely having to pivot to the online world almost overnight.

Natalie shares some really important insight on using the skills that you know to help those around you that are craving help, certainty, and guidance during this time. Plus, why it's OKAY to be getting paid for your unique skills. 

For a full transcript and links, visit this episode's show notes page here: https://drmichellemazur.com/2020/04/how-to-get-paid-to-be-you-even-during-a-pandemic-with-natalie-sisson.html 

How are you feeling at this moment? All feelings are welcome. For me, I'm feeling grounded, optimistic, and curious. I'm always feeling a little curious, I must say, but I'm curious about what's next.

So on the podcast today, I wanted to share with you various resources that are helping me right now to navigate these times and the resources that are working for me. I encourage you to take what you need from this episode and leave the rest behind because. As I've said before, no one knows what the hell they're doing right now.

We've never been here before as business owners, as humans in this pandemic, but I feel called to tell you what works for me, what resources have been helping me and giving me peace of mind to  navigate the uncertainty and really helping my business thrive right now.

Visit this episode's show notes page for links and a full transcript: https://drmichellemazur.com/2020/04/resources-for-how-to-thrive-navigate-uncertainty-in-your-small-business-during-this-pandemic.html

A one star review on the 3 Word Rebellion book opened up my eyes to a huge bias of mine-- I believe everyone is a thought leader (even you).

You can be a thought leader because no matter what your industry that you're in, no matter what your area of expertise, no matter if you are a multi-passionate, every industry can be improved in big and small ways, and it doesn't have to take a big massive thought or a big idea to shift an industry.

Listen in to this week’s episode for more encouragement, so you can finally take that step towards massive change in YOUR industry.

Full transcript with links here: https://drmichellemazur.com/2020/03/i-believe-everyone-can-be-a-thought-leader-and-yes-that-means-you.html

Should you be marketing and selling during a pandemic? You’re not going to like it or maybe you will…the answer is……I. DON’T. KNOW. But you do.

So, this week on the Rebel Rising Podcast I’m asking some open-ended questions to help you decide what's best for you and your business when it comes to marketing and selling during a pandemic. But the bottom line is, don’t hide, don’t disappear because Coronavirus isn’t going anywhere and NEITHER IS YOUR BUSINESS!

https://drmichellemazur.com/2020/03/should-you-be-marketing-selling-during-a-pandemic.html

In the last episode of the podcast, we talked about the three signature stories that your business needs to turn strangers into clients, connection stories, reason to believe stories, and, elevated social proof stories.

However, now that you know the story types, you may be wondering how to source ideas for them as well as how to write them to make them enticing for your audience. So, using inspiration from Storyworthy by Matthew Dicks, that's what we'll be covering this week on the show.

For a full transcript with links, click here: https://drmichellemazur.com/2020/03/how-to-find-craft-stories-worthy-of-your-business.html