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"Obviously there's a diminishing return if you hit specialization of 'There's one business in my region I can market to' -- how do you know when you've specialized enough"
Why run a webinar
What outcomes should you look for
What tool(s) should you use
How do you prepare?
How do you prepare your content/presentation
What's the format to follow (20/30/10 -- 20 on presentation, 30 on questions, 10 on pitch)
What do you do with the webinar video after the webinar
Crowdcast
Zapier
Zoom
Webinar Jam
You work with a client. They have a great team. You part ways. Their team members eventually part ways, too. Then they reach back out.
Why is it important to close enrollment in courses, and what's the strategy and thinking around opening enrollment?
What do you need to do when you want to get more specific and double down on an industry?
From the publisher's feed