Our latest must-read is E Myth Revisited! For all our entrepreneurs and aspiring business owners out there, this one's for you! The core of the book is all about the distinction between working on your business and working in your business. Author Michael Gerber offers stories and examples of struggles businesses encounter, possible explanations for their trouble, and then elaborates on ways to improve and optimize. By dispelling common myths and outlining essential steps and growth phases of any business, Gerber can really help early or struggling business owners course correct for success! Both for day trading and our Market Mamas businesses, this book offered powerful and actionable insight.