Make Your Message a Movement™: Brand Clarity & Client Attraction for Coaches, Speakers, and Authors

"It only takes one voice at the right pitch to start an avalanche."—Deanna Hardy

Have you ever wondered what truly makes a brand stand out among the rest?

Well, if you’ve tuned in to episode 12, you know that your brand voice can help you do just that. Perhaps you’ve even started the process of building or refining your own brand voice?

Let’s take that a step further today by diving into what I’ve identified as The 7 Elements of a Legacy Brand Voice.

When you can refine and combine these elements, your brand voice will become unstoppable. You’ll be able to call in your ideal audience in the way that they resonate with and in a way that feels authentic (and exciting!) to you.

Here are the seven elements:

Each of these elements represents an opportunity for you to elevate your entire brand, and especially your brand voice, to help you be seen as a leader in your niche and industry.

And in today’s episode of The Legacy Lounge Podcast, we are diving deeply into each of these elements and:

Make sure you have pen and paper for this one, and tune in to learn about how to set yourself apart now! And remember to tune in to the next episode where I will lead you through a visualization on embodying your own voice to really make sure we integrate all of this work we’ve been doing!

“Purposeful brand communications bring value.—Tiffany Neuman

“If your brand doesn't reflect who you are, your audience will spot it from miles away”—TN

“Deciding how you want your audience to feel is key to creating a powerful brand voice.”—TN

“Great copy should show the reader that you understand and empathize with what they're struggling with and that you have the know-how to help.”—TN

“Deciding on the details of language in your brand, infuses your brand personality and makes it sound cohesive across all your platforms.”—TN

“Recognizable catchphrases and taglines are key to help build brand awareness and create a feeling of connection among your community.”—TN

“The voice is the muscle of the soul.” — Alfred Wolfsohn

One of the first and most influential things you notice about someone is their voice and how they use it to express themselves: their accent, mannerisms, gestures, phrases, cadence, and tone.

Our subconscious makes assumptions about these various pieces of information in seconds and whether we like it or not these assumptions tend to stick with us.

You might be asking yourself, “Okay, but WHAT in the world does this have to do with branding, Tiffany?”

Kind of everything, actually.

If you’re on a mission to create an authentic Legacy Brand that connects deeply and meaningfully with your audience, then you need a fantastic, reliable, totally unique-to-you brand voice!

Now I’m sure you’re thinking, “But, can’t I just speak in my business the way I speak in real life?”

Of course you can. All I want to do is help you further define your Brand Voice, which is all about finding that sweet spot between how you speak in your everyday life, and how you want to show up for your clients and audience.

Developing a brand voice will never take away from your originality! In fact, it will only enhance it.

And the truth is, you have a brand voice whether you’re using it or not. So, why don’t you start refining and using it so that you can truly stand out among the crowd?

Top thought leaders and even the entertainers you admire have honed their own brand voice—and whether you are aware of it or not, that’s the main reason why we love them. They’ve done the work to look inward to draw out their brand voice and use it consistently!

And in today’s episode of The Legacy Lounge Podcast, we are diving into how you can develop your brand voice too! Here’s what I’m covering today—all within the span of 25 minutes:

Get out your pen and paper—this is one where you’re going to want to take notes—and tune in to learn about how to start defining (or refining) your brand voice now! And remember to tune in to the next episode where I will walk you through the Seven Elements of the Legacy Brand voice to help you truly fine tune your brand voice!

“Simply put, your brand voice is the way your brand sounds.” — Tiffany Neuman

“Your brand voice is much more important than your visual brand.” — TN

“Just like a logo, your brand voice is a facet of your brand’s unique personally. It helps your brand stand out rather than blend in.” — TN

“Having a unique brand voice matters because it makes all of your communications memorable and recognizable to the audience that you serve.” — TN

“Defining your brand voice is all about finding that sweet spot between how you speak and how you show up for your audience.” — TN

“When it’s done right, a brand voice has the power to tell you everything you need to know about a brand, quickly, and to make a lasting first impression.” — TN

“Being a broken record is actually a good thing.” — TN

“You have to have consistency in the way you communicate.” — TN

“Having a brand voice is about using language to create a bridge between you and your audience. The point of a brand voice is not just to sell, but to inspire, motivate, and empower your audience to make decisions.” — TN

“Don’t force yourself to adopt phrases and tones of voice that don’t feel right for you, especially if everyone else in your niche is using them.”—TN

“If you’re only speaking to one person, you’re not really speaking to anyone.” — TN

“Do market research. Don’t skip this step.” — TN

“Tell your inner critic to chill. Tell her that she’s done her job and you’ll call her when needed.” — TN

“There’s room and space for empowering and impactful thought leaders to rise up.” — TN

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“My writing is what I will leave behind and how I’m able to make an impact in my business.”

— Tarzan Kay, Legacy Leader and E- mail Marketing Expert

What do we mean when we talk about your “voice”? Is it different from your “brand voice”? How do you find it? Most importantly, how can you use it in an ethical, authentic, and totally true - to - you way?

Luckily for us, Legacy Leader Tarzan Kay joined me in The Legacy Lounge to help answer all of these questions and more.

Tarzan and I go all the way back to 2016, when we were both just starting our businesses and in the same mastermind. Over six years, we have both experienced incredible growth and change in how we operate our business and how we use our voices to share our message with our audiences.

It’s been so cool to witness Tarzan’s evolution — she has quite a story to share.

Tarzan is an e - mail marketing expert and copywriting queen who is finding new ways of marketing that serve the many instead of just the few. Ways that don’t leverage nail biting, FOMO, and made-up scarcity but instead allow for the possibility of joy, true connection and radical honesty.

She’s done the work of finding her true voice for herself and her business, and she’s ready to help us do the same…and share tons of great advice on how to implement the most current and best e - mail marketing practices in your business.

We cover a lot of ground in this 30 - minute conversation, including:

If you’re ready to find your authentic voice and take action in the e - mail marketing and copywriting areas of your business, I invite you to block out 30 minutes to sit down with Tarzan and me in The Legacy Lounge to talk about all things voice and conscious messaging.

“My writing is what I will leave behind and how I’m able to make an impact in my business.” — Tarzan Kay

“The first thing I want to say about voice is that everybody has one.” — TK

“Your voice is something that gets stronger with the more writing that you do.” — TK

“It takes practice to allow your voice to shine through and come through in a way that feels effortless.”— TK

“E-mail is a humane space where you can really connect with people and build relationships.” — TK

“If you’re not nurturing your current subscribers, your list growth efforts are futile.” — TK

“The use of persuasion (in marketing) is an issue of social justice.” — TK

“When you use people’s conditioning against them, you take away their ability to make conscious decisions.” — TK

“I always trust that the right people are going to show up at the right time for what they truly need.”— Tiffany Neuman

“E - mail is a great space for nerdy introverts.” — TK

“You need the numbers to make sales. You don’t need the numbers to make an impact.” — TK

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Surprise! This month, I’m bringing you an extra special BONUS visualization episode of The Legacy Lounge Podcast.

You know what that means…it’s time to integrate all the concepts we’ve been talking about into a super motivating visualization. Oh and did I mention that you can do this in less than 10 minutes!?

This is truly an episode not to be missed.

(But, of course, this is a podcast where each episode builds on the last. So if you haven’t already established your vision, I recommend tuning in to episodes six through nine before jumping into this one.)

Today, I’m sharing a visualization that I frequently use with my branding clients to help them release their fears and integrate their vision into their everyday lives.

I want you to walk away from this month embodying your vision so that you can take a quantum leap with your business, and this episode is going to help you do just that.

Before listening, let’s shake off whatever has gone on in your day so far! Literally, give your body a good shake and then prepare a quiet space for you to spend 10 minutes to embody your vision.

I hope you’ll set aside less than 10 minutes this week to join me in The Legacy Lounge! This is the visualization that will lead you closer to your success.

“I truly believe you’re only given ideas if you can bring them to life.” — Tiffany Neuman

“I have confidence in my abundance.” — Tiffany Neuman

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How far can you go with your vision?

Well, as big as you can dream it!

From the Roman Empire which held sway over half of the world to the personal computer which some people thought was just a wild fantasy, some of the biggest accomplishments of humankind started from small beginnings with the potential to grow into more and become an incredible force in the world.

But someone has to see that potential and stick with it.

Eventually others will recognize that your vision has real momentum and drive, and they’ll start to gather around your idea with momentum and force to continue to drive it forward.

If your vision is a real service to humanity then it is a duty and a responsibility to think and act big.

Even if what you have to offer isn’t Nobel Peace Prize winning material, it is still beneficial to you to think on a larger scale when pursuing your dreams.

Consider this: we are living in a time where it is so easy to think BIG! These days, ideas spread around the world in MINUTES. A blogger from a small town in Norway can make a huge impact on someone living halfway around the world and in another hemisphere.

I think that’s amazing.

And NOW is the time to think BIG. I know sometimes we let our limiting beliefs and distractions prevent us from doing just that.

I hope you’ll set aside 20 minutes this week to join me in The Legacy Lounge! This is the episode that will take your dreams to the next level and encourage you to recommit to your vision!

“My interest in life comes from setting myself huge, apparently unachievable, challenges and trying to rise above them.” — Richard Branson

“I believe in 100 years time, we will see one computer in every town in the USA.” — Thomas Watson, president of IBM, 1943 🤯

“Think of little goals and you can only ever expect little achievements.” — Tiffany Neuman

“If you have something to offer, you owe it to yourself to think about it in a larger and wider way. Why settle for anything less than the full potential of what you can do with your vision?” — TN

“The biggest thinkers encourage others to pursue their dreams and enact their plans for them. You won’t find Richard Branson behind the counter at every Virgin store.” — TN

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"Action without vision is only passing time. Vision without action is merely daydreaming, but vision with action can change the world."—Nelson Mandela

Creating your Legacy Vision is just the beginning of your journey. (And if you haven’t already done that, head on back to episode six to create it right now before diving into this episode!)

But what happens after you create your Legacy Vision? What do you actually do with it? How do you use it?

Well, this might sound paradoxical, but sometimes your vision can actually hold you back and stifle your business growth.

I know we’ve been talking all about vision in the last few episodes and how necessary it is to have one for your life and business. That still remains true. In order to get to where you want to go in your business and life, you have to have a clear and motivational vision of what that place looks like when you get there.

That’s the purpose of your Legacy Vision in your business and in your life: to give you direction and a sense of purpose.

However, in this episode, I want to make you aware of three major pitfalls that can slow down your progress and even keep you from making it to your destination at all. They are:

1. Your vision isn’t clear enough, and it’s creating chaos.

Yes, this happens to the best of us! I’m going to teach you how to identify the keys to a great Vision Statement that will keep your team, your clients, and yes, even yourself engaged and invested in your business and success for years to come!

2. You might have a Legacy Vision, but you’re not executing on it.

Uh oh, I hate to be the bearer of bad news but I think it’s time for some tough love. In order to make your vision a reality, you have to take some action toward it. I cover this in depth in this episode.

3. Your vision is too big or too rigid.

I know, I know, I’m the one that told you to dream big! I stand behind that advice because I needed you to just get started! But sometimes going too big can be detrimental. I’ll tell you why in the episode. Likewise, holding too tightly to your original vision can create inflexibility in your business causing you to bypass incredible opportunities.

In addition to digging into all the ways your vision can actually be holding you back, here’s what you’re going to takeaway in this episode with me:

I hope you’ll set aside 30 minutes this week to join me in The Legacy Lounge! This is the episode that will save you days, weeks, months, and years of time as you work toward your vision.

"Action without vision is only passing time. Vision without action is merely daydreaming, but vision with action can change the world." — Nelson Mandela

“Two simple yet difficult to achieve elements must be present to create a successful vision statement: specificity and engagement. If it's too generic, it just becomes rhetoric, and if it's not something a team can embrace as their own, it becomes ignored.” — Tiffany Neuman

“What is the actual outcome and feeling that you want to achieve not only for yourself, but for your team and your clients? That's what you want to put into the vision statement.” — TN

“Clear intention in your vision is needed, of course, but what really brings the vision to reality is action.” — TN

"There is no try, only do or do not." — Yoda

“Education is not implementation.” — TN

“Your vision will guide you in your planning as well as help you see when your action is taking you off course.” — TN

“Once you have what I like to call a Legacy Vision, a plan to provide direction and some action to provide thrust, you will finally take off like a rocket towards your destination.” — TN

“Even great ideas need to adapt and change.” — TN

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“Entrepreneurs think that if they shift their energy towards family, that it's all going to fall apart in their business. No, you're going to be aligned. Finally, it's going to feel right. You're going to get into a groove and things are going to start to come to life that you've never even had access to before.”

—Elizabeth Hartke, Legacy Leader and Founder of Luminary Leader Co.

Many entrepreneurs set their sights on building their dream business in the name of time and financial freedom. Oftentimes, they want to achieve these things in order to spend more time and energy on their loved ones.

I’d be willing to bet that this singular motivator is the fuel that drives a significant amount of entrepreneurial pursuits.

Elizabeth Hartke knows this is the case and she also knows that there is a better, more holistic way to pursue this entrepreneurial vision.

Elizabeth (aka Liz) is a friend, mentor, and client of mine and I am so thrilled that she joined me on this episode of The Legacy Lounge podcast to talk all about vision and leadership. I fell in love with her mission a year and a half when we worked together to co-create her Legacy Brand, Luminary Leadership! She brings a perspective that is completely unique and fresh to the entrepreneurial space, and I am so excited for you to meet her!

Liz comes from a long line of entrepreneurs and has more than 10 years of experience in building her own multi-million dollar business and mentoring thousands of others to do the same, all while growing her beautiful family of five. She knows the hardworking business and family lifestyle like no one else.

There is truly no one more deserving of respect and admiration when it comes to Liz’s vision for her own business and family.

Which is why it makes sense that she founded Luminary Leadership Co., a family-oriented business with a focus on helping entrepreneurs build leadership skills so that they can experience success in business and create a legacy at home.

That’s something most of us include in our vision for our lives, and Liz has the keys to help get us closer to achieving that vision.

In this episode, Liz and I sat down to talk all about Legacy, creating an integrated vision for your business and your family, and everything in between. Liz even lets us in on some information about the Rally Cry Call event, Bridging the Gap, that she has been cooking up for fellow entrepreneurs who feel called to operate their personal and professional lives in a more aligned way, but are unsure about how to do that.

Here are all the juicy takeaways from this episode on vision with a true Legacy Leader and visionary, Elizabeth Hartke:

There is some powerful conversation and ideas happening in this episode! I invite you to block out 40 minutes of your time to listen in, be inspired, and take some actions!

“Entrepreneurs think that if they shift their energy towards family, that it's all going to fall apart in their business. No, you're going to be aligned. Finally, it's going to feel right. You're going to get into a groove and things are going to start to come to life that you've never even had access to before.”—Elizabeth Hartke

“I think a lot of people have this vision of Legacy in their head that looks like them in their rocking chair on the front porch when they're 85, looking back on what they've created, instead of realizing that the only way to have the glory of sitting in that rocking chair and being proud of what you've created is determined by how you're living and what you're gifting to the people who matter most and the people you influence today.”—EH

“When you decide to step into leadership, there's a lot of selflessness and courageousness that comes from saying, ‘okay, I'm going to choose this path to lead, not just to manage, not just to create, but to ensure that other people are being raised up with me along the way.’”—EH

“The work that we did together through creating that Legacy Brand is something that has roots, something that can outlive me, something that can be sold (which is a smart way of thinking when you're in business) or something that someone else can take it and run with it.”—EH

“I think it's so necessary to create your brand as a living, breathing thing so that it has the opportunity to evolve and grow.”—EH

“We all have these visions of why we started in the first place. And then we put our heads down and we work and we tell ourselves "this is just a season...if I build it, they will come..I just have to keep going." And we're not looking up enough to have that vision, to see that if the journey, the getting there, steamrolls everyone and everything I love, including myself, was the juice really worth the squeeze?”—EH

“I want to teach entrepreneurs to leverage the power of small business and entrepreneurship to raise leaders of their own.”—EH

“There are all these tools and resources to support the entrepreneur in business. Of course there are plenty of resources to support the parent in parenthood. But there's nothing that speaks to the realities that are just different when you've chosen and said "yes" to running your own business that feeds your family. It's just a different life. It is. End of story. And it's not better. It's just different.”—EH

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“The only thing worse than being blind is having sight with no vision.”

—Helen Keller

I have a brand new topic this month to cover with you. I have to admit, it is one of my absolute favorite ideas to talk about with anyone who will listen. (Good thing I have a podcast now, right?)

I also have to warn you that this singular thing is the secret to so many of my clients’ success—I’m talking 7-figure launches, sold-out offers, and miles-long waiting lists, not to mention building legacies that will make an impact for years to come.

Curious yet?

This week, and for the next month, we’re talking all about Vision, and more importantly we’re diving deeply into what a LEGACY VISION is.

Sure, as an entrepreneur you know how important it is to have a vision.

But what actually is a vision? And how is it different from a Legacy Vision?

And the most important question of all, how in the world do you create one for yourself and your business?

We dive into all of that and more in this week’s episode of The Legacy Lounge podcast!

And here’s what you’ll take away…with timestamps!:

I usually reserve these types of exercises and advice for my clients, but this podcast is a big part of my Legacy and I am so excited to see how this episode impacts how you show up in your life, business, and the world.

Together, we can make an impact and leave a Legacy that will shape the world.

“The only thing worse than being blind is having sight with no vision.”—Helen Keller

“A leader has the vision and conviction that a dream can be achieved.

He inspires the power and energy to get it done.”—Ralph Lauren

“You’ve got to give yourself the freedom to dream—to use your imagination to see and feel what does not yet exist. A vision is not the same as goals or objectives; those come from the head. A vision comes from the heart.”—John Graham

“Slow down to speed up”

“As a leader, you are a beacon for others. A Legacy Vision allows you to step into the light and take a leadership role. To create the path towards a better future.”

“It’s not that we set our goals too high and miss them, it’s that we set our goals too low and hit them.”

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“Abundance is directly tied to the value you provide and the difference you make in the world.”

—Tiffany Neuman

Stop what you’re doing! Hold the phone! You’re giving value away! Listen in now to this episode to learn how to claim your abundance and build your Legacy.

When I work with my clients, one of the first things we do together is to identify their personal and business values.

Why? Well, it relates to your Legacy of course!

If you can identify the values that are most important to live your life and run your business by, then you have a better chance at paving a clearer path toward your Legacy for yourself and your business.

The most common values that come up among my clients are FREEDOM and ABUNDANCE.

In this episode, we are focusing on abundance and how oftentimes, it is inextricably linked to your legacy.

Think about this: I’ve found in my work with my clients, and in my own business, that oftentimes the skills and characteristics that are valuable within us are our blindspots. They’re the things that we shrug off as easy. The things that we think come naturally to everyone else.

Well, I have a surprise for you! Those things that come naturally to you, definitely don’t come as naturally—if at all!—to others. Those traits, skills, characteristics, mindsets, you name it…are valuable and are linked to your potential to attract abundance.

For example, I’ve been almost five years since I left my corporate creative director position for my entrepreneurial journey, yet it wasn't until the past year or so until I fully owned the value of my own work. This is something that happens to all of us! I’ve been there.

I want you to know that your whole life and business will change once you you truly understand the value of the unique way you can serve people. And when you’re able to articulate it clearly? That’s the real magic. That is when you truly are able to create abundance financially, emotionally, with time and relationships, and really all areas of your life.

That’s pretty cool, right? I dig more into this idea in the podcast AND offer you an awesome exercise where I have you answer these five questions, not once but twice from two different view points:

And here’s what you’ll take away from this episode:

I usually reserve these types of exercises and advice for my clients, but this podcast is a big part of my Legacy and I am so excited to see how this episode impacts how you show up in your life, business, and the world.

Together, we can make an impact and leave a Legacy that will shape the world.

“A person or business is powerfully positioned when they have a message that is clear to the value that they bring to their clients, and it's branded and marketed in a creative way. When that's the case, there is no competition.”

“True abundance comes when you stay in your lane, stop worrying about what everyone else is doing and thinking, and position yourself as a true expert.”

“You have to take charge and claim your abundance. Nobody else is going to give you permission, and nobody else is going to do that for you.”

“Abundance is directly tied to the value you provide and the difference you make in the world.”

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“For me, the question is: What am I leaving behind? What am I leaving behind for generations after me? And what am I doing to honor all the generations before me that sacrificed so much so I could have this current life of choice?”

—Elaine Lou Cartas, Legacy Leader and Founder of the Color Your Dreams

I am so excited to introduce you to one of my amazing clients and friends who also happens to be an all-star Legacy Leader: Elaine Lou Cartas!

Every month in The Legacy Lounge, I will be sitting down with one incredible entrepreneur, business owner, or thought leader, and this month I am so honored that Elaine agreed to be my very first guest on the podcast to talk all about LEGACY!

Elaine is a proud first generation immigrant who is leaving a legacy in the name of her family through her coaching business for women of color and their allies. She is the founder of the Color Your Dreams movement with the goal of helping women pivot their businesses and careers to create a sustainable and equitable future.

Elaine first came to me a few years ago when she needed to up-level her brand and we’ve been friends ever since. In fact, we have regular zoom catch ups and are constantly voxer-ing back and forth on everything from business questions to life updates.

Elaine and I sat down for a very candid and inspiring chat about everything from aligning your values with your business…to budgeting in a way that serves you…to leaving a Legacy and everything in between! And you’re invited to listen in!

There’s no small talk in this episode….or really any time Elaine and I get together to chat.

This 30-minute episode is jam packed with business and goal-setting tips and insights from Elaine and me.

“For me, the question is: What am I leaving behind? What am I leaving behind for generations after me? And what am I doing to honor all the generations before me that sacrificed so much so I could have this current life of choice?”—Elaine Lou Cartas

“They say simplicity is the ultimate form of sophistication.”—Tiffany Neuman

“Generational Wealth Dates.”—Elaine Lou Cartas

“Here’s why we pause: we can see what’s working and what’s not working. We can look at our numbers from the perspective of what is in alignment and what is not in alignment before it becomes a big problem.”—Elaine Lou Cartas

“Numbers tell a story.”—Tiffany Neuman

“Money comes from the word current, which is like currency. Just like water flows, money is always meant to move.”—Elaine Lou Cartas

“The only algorithm we need to stay focused on is our energy.”—Elaine Lou Cartas

“I wouldn’t be here if it wasn’t for all the generational sacrifices made before me. That’s going to stand the test of time for me and for all the generations after.”—Elaine Lou Cartas

Elaine Lou Cartas Website and Brand

Color Your Dreams Podcast

Elaine on Instagram

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