Make Your Message a Movement™: Brand Clarity & Client Attraction for Coaches, Speakers, and Authors

Visualization is a powerful exercise to make your biggest, most wild dreams and plans seem more real and closer than they might feel in the day to day. When working on reinventing themselves, their businesses, or their habits, this is a key practice that I often recommend to my clients.

Why?

When you’re working hard to pivot or change in any part of your life—like when you’re building the foundations of values-based brand—it’s hard to see the small progress you’re making toward your goal let alone feel like your ultimate vision will ever arrive. Visualization and meditation exercises will help remind you that you are in fact closer to your goals than you may seem!

In this episode of the Legacy Lounge, I have created a meditation and visualization exercise just for you—during your time of reinvention or any time you need a reminder of your goals—so that you can:

I hope you’ll join me for this episode so that you can experience the fruits of all of our reinvention work and be reminded that your vision is indeed on its way!

Links Mentioned In This Episode:

Want to get even closer to your goals? Learn about the upcoming

Brand Clarity Workshops I’m hosting in February 2023

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“A brand cultivates a feeling” — Amanda Walker

If you’re feeling a pull toward a new direction in your business or are considering a pivot, this episode is for you!

In the spirit of reinvention, I’m welcoming an incredible guest and client on this episode of The Legacy Lounge who just went through a pretty significant reinvention of her own after she felt a tug toward a new direction in her entrepreneurial journey.

Amanda Walker is a stellar coach in the online industry. In fact she is a Certified Master Coach and helps coaches and online service-based business owners help get their client results faster so they can make more money. She’s the host of the Best Damn Coach Podcast and runs the premiere coaching program for coaches, Better Coach.

Not only is Amanda a life-changing coach, she is the perfect model of how a Legacy Brand can not only support a big pivot or shift in your business, it can actually enhance it and make it easier!

When I say Amanda will change your life, I mean it. And today, we get to spend 30 minutes with her as she shares some serious wisdom about all of this and more:

I know after listening to this episode that Amanda will inspire you to take action in your business toward developing excellent offers and position yourself as an expert in your field.

Favorite quotes from this episode:

“We are all coaches. If we are parents, we are coaches. If we are colleagues, we are coaches. If we are friends, we tend to even wear the coaching hat.” — Amanda Walker

“We don’t need certifications to gain confidence. We need freaking action.” — AW

“Give yourself permission to evolve and don’t bring any baggage around it.” — AW

“A brand cultivates a feeling” — AW

Links Mentioned In This Episode:

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“Your brand is your biggest asset.” — Tiffany Neuman

If this year is your year to update your brand and messaging for your business, think of me as your personal branding consultant in this episode!

It’s important to understand that a brand is so much more than a logo, fonts, colors, and what they look like on your website.

Sure, those things are very important but they’re not the starting place when it comes to your brand.

In today’s episode of the Legacy Lounge, I’m walking you through the decision making process  about whether you need to fully rebrand your business or if you just need a brand refresh.

What’s the difference between the two? What do they mean? That’s exactly what I’m breaking down in this episode along with all of this:

Favorite quotes from this episode:

“Rebranding is a much more complex process, but it’s often necessary when you pivot, change audiences or really need to start over.” — Tiffany Neuman

“Your brand is your biggest asset.” — TN

“A brand works well when all elements connect with the target audience” — TN

“With so much competition, your brand has a major responsibility. You have to create differentiation.” — TN

“The goal for all my clients is that they become what I call a category of one.” — TN

“2023 is a massive opportunity to shine.” — TN

“There’s nothing worse for your business than a poor rebrand.” — TN

“When you get a rebrand right, you can achieve ROI in as little as 30 days.” — TN

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If you are not where you want to be, do not quit. Instead, reinvent yourself and change your habits. — Eric Thomas

As business owners we often find ourselves saying, “this is my year.” But we don’t always have a sound plan to reach our lofty goals.

More often than not, we think that trying really hard will get us there. We think that if we just keep grinding and doing the same thing everyday consistently that we’ll eventually get there.

Friends, today I’m here to burst that bubble. I’m here to tell you the hard work and grinding all day, everyday isn’t going to get you where you’re going.

Maybe you’re working toward your goals (and even hitting them!) but you know you could go further. You’re just not sure how.

In this episode of The Legacy Lounge podcast I’m telling you exactly how you can make this next year the best one yet. All you have to do is understand the power of REINVENTION!

Reinvention may sound intimidating, but it’s surprisingly simple and totally achievable. Let me tell you how.

After listening in today, you’re going to hear:

My hope is that this episode inspires you to reinvent and revolutionize your business growth and strategy!

Favorite quotes from this episode:

“There’s never a ceiling in life when you choose to see that where you are is enough.” — Tiffany Neuman

“The more imaginative your vision of your next level, the more you can call into being.” — TN

“Being an entrepreneur is one of the biggest self development processes you can go through, and so is branding.” — TN

“Uncertainty and change are part of reinvention.” — TN

“Stagnation is deadly to innovation and reinvention” — TN

Links Mentioned In This Episode:

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Take the Brand Clarity Quiz

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I believe in the power of meditation to help my clients (and myself!) step into their full potential. I also believe in the power of meditation to help us heal and spread light all over the world. Even the smallest change or shift toward positive energy can create an incredible ripple effect.

All around the world, there has been incredible division and unrest these past few years. And at this time of year when people all over the world gather to celebrate various holidays and the arrival of a brand new year, I want to encourage us all to harness this hopeful energy in a new meditation.

My hope with this meditation is that we can sit still together for 10 minutes with the intention to heal and cleanse ourselves, our communities, and the world. I believe together we can create a little bit more light in the world.

Will you join me in today’s special holiday meditation on light and for healing our planet?

Favorite quotes from this episode:

“Lord, make me an instrument of your peace:

where there is hatred, let me sow love;

where there is injury, pardon;

where there is doubt, faith;

where there is despair, hope;

where there is darkness, light;

where there is sadness, joy.

Grant that I may not so much seek

to be consoled as to console,

to be understood as to understand,

to be loved as to love.

For it is in giving that we receive,

it is in pardoning that we are pardoned,

and it is in dying that we are born to eternal life.

Amen.”

— Peace Prayer of Saint Francis

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Branding…Marketing…Sales. These are all essential parts of business that are interconnected and interdependent. But oftentimes these terms can be confusing and used interchangeably.

Because this is only a slight pet peeve of mine, I’ve created a whole series on the podcast discussing the differences between these fundamental business terms and practices. And in this episode, I sat down with a marketing and sales expert with more than 20 years of experience to help us clear up any lingering questions and confusion around these terms.

Penny Kelley is the Chief Profit Catalyst & Prosperity Cultivator at Marketing Profit School. As a business coach, consultant, and speaker, her direct approach has helped thousands of clients and students improve their Facebook™ and Google™ marketing, sales funnel performance, and marketing strategies. She is known for her PROFIT Pillars framework and Profit & Prosper Programs.

(Did I also mention Peggy worked with me to build her own Legacy Brand™ in my signature Legacy Brand Foundations® program? Yeah, she’s a legacy maker!)

Penny and I chatted for 25 minutes about all the ways that you can up level your business by embracing simplicity and understanding:

Grab your favorite warm beverage and have a comfy seat because it’s time for a Legacy Leader chat!

Favorite quotes from this episode:

“Your brand is the anchor. It’s the place you keep coming home to. It’s the lighthouse or that beacon out to the world to let people know who you are, what you stand for, what you stand against, what kind of people are the right people to work with you. Marketing is how you put that message in the marketplace.” — Penny Kelley

“Think big, but start small.” — PK

“Getting in motion and taking action helps you see things more clearly.” — PK

“My branding manual  a great sort of branding bible to go back to time and time again” — PK

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“Love is the secret weapon of the iconic entrepreneur. Work with love, lead with love, serve with love. Do these and you become undefeatable.” — Robin Sharma

Are you a life coach, healer, thought leader? Maybe you’re just a business owner who is trying to be a light in the world through your work?

Me too! Which is why the marketing tactics I learned from other entrepreneurs when I first started in my business didn’t always feel right to me.

You know those “bro marketing” tactics and strategies that promise to increase your sales but never feel quite right when it comes to implementing them.

Typically the singular value at the foundation of that style of marketing is making sales to make more money. If that is what you value, there’s nothing inherently wrong with that. But if your values extend beyond just making money, then these fear-based strategies can feel out of alignment and icky.

So what’s the solution? We know that these traditional marketing strategies that lean in to scarcity messaging and urgency do work! But you’re listening to The Legacy Lounge podcast so I know you’re ready to reach beyond these tradition marketing tactics. You want to create a socially responsible message and brand that grows from love, kindness, and conscious creation.

I do too. And in my opinion, it’s time to move away from business growth and revenue generation as the main indicators for success. That’s why in this episode of The Legacy Lounge podcast I’m going to share with you a new, higher vibe way of connecting with your audience and attracting aligned clients who will partner with you to create more love and light in our world!

Here’s what we’ll cover in this quick 15-minute episode:

Get out a pen and paper, you’re going to want to take notes and do some journaling in this episode!

Favorite quotes from this episode:

“I truly have found the balance of showing people how I can help them by gently pointing out what’s holding them back and using love to guide them into the solution.” — Tiffany Neuman

“When we shift our messaging away from being fearbased and shame inducing, not only can we feel better about it, our ideal clients will, too.” — TN

“Everyone should have the opportunity to create a profitable business and legacy lifestyle.” — TN

“Wanting to build a better world needs to be the core business priority, not an add on.” — TN

“When people feel valued and cared for, they do their work with stronger motivation, a deep sense of meaning, and greater engagement.” — TN

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"Marketing strategies come and go, but branding is forever." — Tiffany Neuman

If you’re in business, I know you’ve heard the terms branding and marketing more times than you can count. It’s likely that they’ve even been used interchangeably to describe something along the lines of getting your message out into the world.

Needless to say, navigating and understanding the difference (and similarities) between these two key elements of your business can get tricky.

Once we understand the difference, the next logical questions might be: Which comes first? Which is more important?

Today, in The Legacy Lounge I’m answering all of these questions and more! In this 25-minute episode, we’re diving into the basics of branding and marketing. After listening you will understand:

Get out a pen and paper, you’re going to want to take notes and do some journaling in this episode!

Favorite quotes from this episode:

“Marketing strategies come and go, but branding is forever.” — Tiffany Neuman

“You can capture your market's attention with a great story and then let them be part of the story by interacting with your brand.” — TN

“ I have so many clients who come to me and think their problems will be solved with a new logo or a website upgrade, when really their messaging and foundational brand is what's holding them back from getting the results they dream of.” — TN

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Your brand story is supported by your ability to lead and enhances your ability to stand out as a thought leader in a competitive online space.

However, many entrepreneurs don’t consider themselves leaders. Which is how I often find myself having conversations with business owners about how they actually are leaders even if they don’t feel like it. And even more, they have infinite potential to become thought leaders.

So tell me, do you see yourself as a leader?

Whether you believe you are or not the truth is that if you have your own business and are serving clients, you are a leader.

Are you interested in becoming a thought leader?

I invite you to tune into this episode of The Legacy Lounge for a visualization on leadership that will leave you feeling grounded and confident, and will help you:

I hope this short meditation provides you space to imagine your life as it could be as a thought leader.

Favorite quotes from this episode:

“Believe in my belief in you. You are here to serve a purpose..” — Tiffany Neuman

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“The way you stand out is through your brand story.”—Kristen Westcott

After the pandemic hit the world (and a serious case of overwhelm hit her), Kristen Westcott wanted to feel like she was doing something bigger. She wanted to create a Legacy.

Enter yours truly and the Legacy Brand Foundations® program. At least, that’s how we first met.

Kristen Westcott has blossomed into a Legacy Leader over the years that I have known her and she has an incredible story to share.

Kristen is a copywriter who helps online coaches and course creators increase their sales with ethical, conscious copy that attracts and converts their ideal clients. She’s passionate about helping female-owned businesses thrive in an online culture that rewards hustle and “hard work.”

Oh, did I mention that I also hire her to write copy for some of my own client’s websites? Yes, she’s that good. I trust her completely with Legacy Brand copywriting.

Needless to say, Kristen is an expert at consciously weaving together brand stories and personal stories into beautiful copy that connects with your audience in a way that makes them feel hopeful and confident.

Leave the bro marketing behind and join Kristen and me in The Legacy Lounge today to hear all about:

After listening to this episode, I challenge you to implement the tips that Kristen recommends to make your copy on your website more ethical and inviting for your audiences!

“The way you stand out is through your brand story.”—Kristen Westcott

"Don’t downplay your story."—LF