Make Your Message a Movement™: Brand Clarity & Client Attraction for Coaches, Speakers, and Authors

By Tiffany NeumanBusiness Entrepreneurship Marketing

Make Your Message a Movement™: Brand Clarity & Client Attraction for Coaches, Speakers, and Authors episodes

November 14, 2022Discover the Difference Between a Personal Story and a Brand Story
"If you don't give the market the story to talk about, they will define it for you." — David Breyer

Are you ready to start creating a marketing message that will hook your audience and leave them wanting more?

Today, we’re going back to the basics of messaging. Think you’re beyond the basics? Think again, because if you’re not mastering these fundamental steps then you’re missing out on an opportunity to connect with your ideal audience and bring in leads who are excited to work with you.

Messaging is one of the core brand identity elements that you simply can not afford to gloss over!

In this 20-minutes episode, I’m packing a big messaging punch. You’ll learn how to:
Answer the question, what is your personal brand?

Understand the difference between a personal story and a brand story, and which one is more important for your business (it might surprise you!)

Assess whether or not your messaging efforts are strategic and effective

Begin to develop your own personal story and recognize how it can be powerful in your personal and business relationships

Why discovering your why is the best place to begin your messaging strategy

Understand the key elements of an incredible brand story and the steps to create yours

Identify why brands like Starbucks, Apple, and Lululemon rose to the top of their industries

Use the single brand communication strategy that enables you to tell your brand story easily and effortlessly

Practical tips that you can start using today to move your brand message forward

…and so much more!
This is one where you’ll want your pen at the ready because today, you can just consider me your personal brand strategist and consultant!

Favorite quotes from this episode:

“What you say to your audience has the power to influence them and dramatically increase the power of your marketing.” — Tiffany Neuman

“It's your job to give your potential clients a story to tell.” — TN

“A brand story is not just a catchy tagline that's pasted on a billboard, nor is it a 30 page manifesto. It's a sweet spot in the middle. ”— TN

Links Mentioned In This Episode:

Previous Episodes of The Legacy Lounge

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23 min
November 07, 2022My Go-To Brand Messaging Strategy
“Inside each of us is a natural born storyteller waiting to be released." — Tiffany Neuman

Messaging. It’s a big topic to cover.

So of course, I’m taking on the challenge this month to talk all about brand messaging!

I get tons of questions about messaging all the time, and for good reason! It’s overwhelming. There can be so much to consider and it seems like there are so many pieces to weave together to create a messaging strategy that will impact your business.

But there’s a simpler way to connect with stories that will bring your audience in to you, instead of feeling like you have to push your marketing messages out and hope for the best.

Today, I want to simplify your thinking around brand messaging and introduce you to a step-by-step messaging strategy that works.

In this quick 15-minutes episode, I’m packing a big messaging punch. You’ll learn all about:
The story about my first time manifesting a dream (I was 20 and having my first sushi experience in New Orleans)

The real reason why you might be seeing a dip in sales or leads

The key to success in your brand messaging, that also happens to be the most powerful tool in human communication. (It’s something to get excited about, trust me.)

How to create a message that builds trust with your audience

A few reasons why your messaging may be falling flat

My step by step guide to telling great brand stories that will resonate with your audience

Prompts to help you discover stories that are worth sharing
I hope you’re ready to get excited about telling your story to the world!

Favorite quotes from this episode:

“Storytelling is not about the storyteller, it's about connection.” — Tiffany Neuman

“If you want your brand to make a real, lasting connection, tell stories instead of simply pushing messaging.” — Tiffany Neuman

Links Mentioned In This Episode:

Previous Episodes of The Legacy Lounge

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18 min
October 29, 2022A Little bit of Inspiration that Packs some Thought Leadership Punch!
“Thought leadership is all about creating value, building knowledge, and taking a stand..” — Tiffany Neuman

Let’s keep it short, sweet, and to the point in this BONUS episode of The Legacy Lounge Podcast.

This episode is for you if…
You don’t have any more then 5 minutes to listen to a podcast today

You need a little bit of a pep talk and some inspiration from a friendly voice

You find yourself wondering, “what the heck is thought leadership and where did the term come from?”

You want to accept the challenge I’m offering in this episode

You’re a regular listener to this podcast

You want to be a regular listener of this podcast
The list could go on for days!

In short, you should tune in to this episode to feel inspired and discover how the idea of thought leadership has influenced the world and has the potential to majorly impact your own life and business.

Join me on the thought leadership journey and press play now!

And if you want more on thought leadership and personal branding, be sure to check out the episodes linked below.

Favorite quotes from this episode:

“”There is a strong cooperative element with thought leadership, allowing peers to collaborate and share experiences, expertise and knowledge.” — Tim Gibbon, Founder and Director of Elemental Communications

“Thought leaders look at existing best practices and then come up with better practices.” — Tiffany Neuman

“Thought leaders are people, not companies.” — TN

Links Mentioned In This Episode:

Previous Episodes on Thought Leadership:
Episode 28: What Type of Brand Do You Have?

Episode 29: 10 Reasons Why You Need A Thought Leadership Brand Strategy

Episode 30: Meditation on Confidence and Best Practices to Build A Thought Leadership Brand

Episode 31: Legacy Leader on Thought Leadership: Lynya Floyd
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8 min
October 24, 2022Legacy Leader on Thought Leadership: Lynya Floyd
“You do not have to wait to establish thought leadership.” — Lynya Floyd

I’m really excited about this episode and to introduce you to the incredible Lynya Floyd!

I have personally benefited from Lynya’s expert guidance and I’m so glad that she has joined me in The Legacy Lounge to talk about all things thought leadership.

Lynya is truly an expert in her field. And in my opinion there is no one else more qualified to talk about thought leadership and the media than Lynya.

She is an award winning journalist, experienced ghost writer, and sought-after media coach for both corporate clients and entrepreneurs. She and her work have been featured in countless high profile media outlets, including the Today Show, Glamour, Money, and Health magazines and so many more.

In this episode Lynya and I covered a lot of ground in just 30 minutes. After listening to this episode, you’ll walk away with actionable steps to build your thought leadership presence and understand:
Ways to think about serving your audience and serving the media all while getting your brand out there to be noticed

Your first steps to becoming a thought leader

The leaps you can make in your thought leadership efforts in just 15 minutes

Discussing and dismissing common myths about thought leadership

When you should start developing your thought leadership strategy

How to have a mindset for media that will help you grow your thought leadership brand

Lynya’s incredible and inspiring story about the legacy that was left for her and how she is carrying it forward

An insider’s conversation about Lynya’s next byline!

A gift from Lynya to you that will help you send out more pitches to the right people so that you can land more media attention

…and so much more!
After listening to this episode, I want you to set aside 15 minutes in your calendar to work toward your thought leadership goals!

Favorite quotes from this episode:

“For me, thought leadership goes back to that concept of being able to change people’s lives or even being able to save people’s lives.” — Lynya Floyd

“The goal here is to be the name that people think of when they are looking for help in a particular area.” — LF

“You do not have to reinvent the wheel when it comes to getting yourself out into the media.” — LF

“You do not have to wait to establish thought leadership.” — LF

“What are the doors that you are not only opening up but leaving open behind you after you pass through?” — LF

Links Mentioned In This Episode:
Connect with Lynya on Instagram, LinkedIn, and her website

Download Lynya’s Checklist of the Five Things You Should Do Before Sending That Pitch

Listen to more Legacy Lounge episodes

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34 min
October 17, 2022Meditation on Confidence and Best Practices for Building a Thought Leadership Brand
“Thought leadership is not about being known, it's about being known for making a difference.”

Do you struggle with feeling confident sometimes?

Entrepreneurship can be tough, especially when you’re trying to build a thought leadership brand. Oftentimes, when we run into roadblocks as business owners we lose a bit of confidence.

When this happens on occasion I want you to think about all of the other people who believe in you, and let their belief carry you through the tough times until you can find your confidence again.

Heck, if you can’t name anyone who believes in you, let it be me! Believe in my belief in you.

Truly, I believe in you. Because if you're getting ready to press play on this episode, I know you're serious about your business and you have something amazing to offer.

And you’re in luck because this episode is all about building confidence so that you can take on your journey toward thought leadership!

This episode is super special because I’m giving you all of this in 40 minutes:
The best practices for building a thought leadership brand strategy

A meditation to help boost your confidence so that you can begin your journey toward thought leadership feeling great

Why thought leaders are not the same thing as influencers

Why high levels of awareness and industry experience are the key to becoming a thought leader

The reason why it’s important to own your weaknesses and strengths as a thought leader

The reason why being too unique can actually work against you

The content strategy that will help build your thought leadership

…and so much more!
My hope is that this episode will get you excited about building your thought leadership brand and help ground you into the feeling of confidence! Tune in to the next episode, when I’m interviewing the expert in publicity and media relations.

Favorite quotes from this episode:

“If you want to become a thought leader, your objectives must be more important than making money.” — Tiffany Neuman

“Having confidence in your brand is key” — TN

“Building your brand requires you to be honest about what you know and what you don't know.” — TN

“You need to take control over your personal narrative and make sure that you know exactly what you want to share with your online audience.” — TN

Links Mentioned In This Episode:

Previous Episodes

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If you loved this episode, leave us a review.
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29 min
October 10, 202210 Reasons Why You Need A Thought Leadership Brand Strategy
“A great leader is one who knows the way, goes the way, and shows the way.” — John C. Maxwell

I’m definitely into the idea of manifestation and believe that like attracts like.

But what I’m not into is the idea of just sitting on the couch and meditating on business success will make it a reality.

To achieve business success and make an impact on the world you need to take action.

And most importantly? You need a strategy.

And in my opinion the most important strategy you can have? Of course, it’s a brand strategy!

Not just any brand strategy, but a thought leadership brand strategy.

I can hear you asking, “But why?”

I’m giving you 10 whole reasons why you need a thought leadership brand now more than ever before in this episode of The Legacy Lounge podcast! We’re covering all of these topics and more:
My very favorite reason why you need a thought leadership brand, like yesterday!

The two habits that will help you become relatable as a thought leader

Why the word control isn’t always a bad thing, especially when it comes to your brand

How a thought leadership brand can give you hours of your time back

Another, much more powerful, way to think about your brand

…and so much more!

My hope is that this episode will get you excited about your brand strategy and where your brand could take you! Stay tuned in for the next episode where I share the actual steps to developing your own thought leader brand that becomes your legacy!

Favorite quotes from this episode:

“You will stay unknown unless you have a strategy to get people’s attention.” — Tiffany Neuman

“Positioning yourself as a thought leader should be a goal to establish yourself as an authority and create name recognition” — TN

“You can’t just show up and post or share your brand story, you also have to provide the value.” — TN

“When you nourish relationships with the right people, you open up doors for positive interactions.” — TN

“The fun part of creating a brand is you get to create your own rules.” — TN

“When you don’t have an aligned brand, people will create their own perceptions, making it harder for you to build a true relationship with them.” — TN

“Consistency is critical.” — TN

Links Mentioned In This Episode:

Previous Episodes

Rate, Review, and Follow on Your Favorite Platform!

If you loved this episode, leave us a review.

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32 min
October 03, 2022What Type of Brand do You Have?
“A great leader is one who knows the way, goes the way, and shows the way.” — John C. Maxwell.

Branding. Personal Branding. Business Branding. Thought Leadership Branding.

I’m sure you’re familiar with at least one, if not all, of these terms.

The topic of branding has become one of the most common in the entrepreneurship and online business world. And for good reason!

Brands help establish a business’s place within an industry.

And I hate to break it to you, but whether or not you’re aware of it, you have a brand.

But just what kind of brand do you have now? And what type of brand might actually serve your and your business better now and in the future?

If you’ve been asking yourself, “what is my personal brand and do I actually need one?”

That’s what I’m breaking down for you in today’s 16 – minute episode of The Legacy Lounge podcast. We’re talking all about:
Clearing the air and defining what a personal brand actually is

The easiest way to discover your existing personal brand (it’s not what you’re thinking)

Legendary examples of personal brands that are worth billions to inspire you

Defining thought leadership and the difference between a personal brand and a thought leadership brand

The difference between a thought leader and an influencer

Concrete examples of legendary thought leadership brands to inspire your branding journey

How to become a thought leader 10 times faster by increasing your credibility online and in business

…and so much more!

Stay tuned in for the next episode where I’m laying out my top ten reasons why creating a thought leadership brand is more important than ever before!

Favorite quotes from this episode:

“Whether you know it or not, you already have a personal brand.” — Tiffany Neuman

“Do you want to allow your online reputation to take on a life of its own or do you want to control the narrative?” — TN

“”Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character, and no trust.” — Richard Branson

Links Mentioned In This Episode:

Previous Episodes

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17 min
September 26, 2022Visualization on Clarity
“There's nothing quite as intense as the clarity that comes when you truly understand what's possible for you.” — Tiffany Neuman

Sometimes it’s not always easy to get into a peaceful state of mind to allow the clarity you’re seeking to unfold.

You have clients to meet, errands to run, bills to pay, kids’ soccer practice, and somewhere in there you need to sleep!

And when you do get to the end of the day where you might have some down time right before those sleeping hours?

You feel too exhausted to do anything but put on an episode of Schitt’s Creek while enjoying your favorite cup of tea…or the occasional glass of wine ;)

We all know this feeling well.

Today, I want to help you find that time — before you feel too tired or burned out from a long — to get into a quiet place, physically, mentally, and emotionally.

I want to help you turn your attention inward so that you can better hear and listen for the deepest callings of your heart.

My goal today is to walk you through a meditation and journaling exercise that will help you better access and crystallize that idea of clarity we have been talking about in the last few episodes.

It will only take about 25 minutes to:
Slow down and clear the chaos in your mind to start paying attention to the present moment

Uncover your true desires

Create a vision for your life in 10 years

Understand why not having clarity can slow you down

Realize that gaining clarity in your personal and business goals will get you to your dreams faster than you ever imagined

A curated - for - you list of journaling questions that I developed to help you gain insight and clarity into what it is you’re here on this earth to do

Ways to work with me in the upcoming months if you’re feeling clear and ready for action

…and so much more!

I hope this episode of The Legacy Lounge inspires you to take some action toward your dreams, and at the very least I hope it helps you slow down to take stock of everything that is going well for you in life.

Favorite quotes from this episode:

“The one thing that brings us all together and that can clear all of the chaos in the world and any chaos in your brain is love” — Tiffany Neuman

“Clarity doesn't strike it unfolds.” — TN

Links Mentioned In This Episode:

Most Recent Legacy Lounge Episodes on Clarity and More!

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If you loved this episode, leave us a review.

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28 min
September 19, 2022Legacy Leader on Clarity: Dawn Loding
“You can leave a legacy, but you can also live it now.” — Tiffany Neuman

It is such a joy to watch my clients flourish after they receive clarity from going through my Legacy Brand Foundations® program.

And my client Dawn Loding? She is absolutely flourishing. In fact, her signature program that she developed inside of the Legacy Brand Foundations is called Freedom to Flourish Foundations.

Dawn came to me knowing that she wanted to make an impact on the world that both included her real estate business and extended beyond it…but she wasn’t sure how.

She knew she needed clarity when she found me and took a leap of faith. (I might also call it her first quantum leap.)

She decided to invest in clarity and joined a cohort of mission - driven, heart - centered entrepreneurs for a 12 - week journey of self development like she had never experienced before (and she has been an entrepreneur in real estate for more than 20 years!)

Beyond her incredible positivity and zest for life, Dawn is a realtor, industry leader, mentor, and advisor, and she provides a pathway with real estate for women to find their passion, follow their dreams, and live their best life.

This week, I had the absolute pleasure of sitting down with Dawn for a 25 - minute conversation all about Clarity. In this episode we talk all about:
How Dawn achieved clarity in her brand, business, and life goals in just 12 weeks

Why brand clarity is worth the amount of time and effort you have to put in to get it

Why you shouldn’t wait to start thinking about the Legacy you want to leave behind in your business…

…and why you should start thinking about your Legacy right now (hint: life is just too short!)

How Dawn uncovered her brand and flourished in the same year

Dawn’s powerful life story and the reason she decided to write her first book, Step Into Your Brand, releasing in October

The single Google document that led to Dawn’s biggest business discovery

Samantha’s tips on how to start rediscovering and reconnecting with your inner self and your inner child

How gaining clarity can be a game changer for your brand and business

…and so much more!

After listening to this episode, I hope that you feel inspired to take action, even if it's simply moving the needle 1% towards the direction of your Legacy.

Favorite quotes from this episode:

“I have everything that I need now to do exactly what I know I was meant to do, and I'm doing it and am so super grateful.” — Dawn Loding

"In the end, I got my brand guide with all of my messaging in it. It was like you read my mind and got in there, but we did the work together, and so that helped me figure out what Freedom to Flourish actually is." — DL

“And so Freedom to Flourish Foundations was born, and that is what you helped me name it…Freedom to Flourish has stuck because I finally found the freedom to flourish in my life and I want to be able to help other women know they could do this” — DL

“I wanted to break the cycle of scarcity and of living in survival mode for my family. And so leaving this legacy and building something to actually be able to help my boys and their families, to actually be able and show them that they can do whatever they want…that's the legacy that I want to leave for them.” — DL

“You can leave a legacy, but you can also live it now.” — Tiffany Neuman

“I answered all these questions that you had, and it just led me to a place where I discovered I have so much to offer. I could help so many people with all of this. I do know something.” — DL

“I got clarity, I got confidence, and I found my purpose. I literally now have a purpose to be here.” — DL

“Clarity is really the thing that people most want and need in their lives to find their purpose, to take action, to get through being stuck and get to the other side.” — TN

“Creating a Legacy Brand mapped the way. It literally showed me exactly what to do and what to implement.” – DL

“I'm so glad that I took the time to get the clarity, because now I have a business that I love. I have the freedom that I can now go and create and do more things than just real estate.” — DL

Links Mentioned In This Episode:
Get clarity like Dawn did by joining the next cohort of my signature Legacy Brand Foundations program.

Recent episodes on Clarity:

Episode 24: The Why, What, Who, and How of Brand Clarity

Episode 25: Seven Steps to Achieving Brand Clarity

Check out Dawn’s website!

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If you loved this episode, leave us a review.

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31 min
September 12, 2022Seven Steps To Achieving Brand Clarity
“Clarity within leads to clarity without.” — David Dillard-Wright

I have a question for you: how long does it take you to describe what you do?

Can you wrap up who you are, what you offer, and why someone needs you in a nice little package complete with a figurative bow?

Or, do you stumble on your words and string together a sentence of words that kind of scratches the surface of what your business does for your clients?

If you align more with the first situation, I want to hear it! (I’m a big fan of someone who can succinctly state why they’re on this planet!)

If you align more with the second situation, have no fear! This is a completely normal occurrence.

It’s hard to talk about ourselves, what we do, why we do it, and how we do it. Coming up with a clear, enticing, and snappy way to communicate your whole life and business story is no small task, even if the product of it might be!

And want to know what’s even worse than not being able to easily describe what you do so other people (and potential clients) can understand?

Not being able to land clients. Because if you can’t describe what you do, how do you expect them to understand how your work can positively impact them?

That’s a big deal! And that’s why I feel so strongly about what I’m covering in this episode of The Legacy Lounge Podcast:
My tried and true method that will help you talk about your WHY with ease so that you can live a Legacy and make an impact

My super secret seven steps to achieving brand clarity that will help you build a recognizable brand that I’ve never shared publicly before

My controversial opinion on client avatars and why they’re limiting your potential

The one thing you CAN NOT skip over when developing a brand

The connection between the Hero’s Journey and your brand story (it’s not what you think)

How to achieve your goals faster than you ever thought possible

The best way to increase your confidence in your business and your services

…and so much more!

If you’re totally excited about doing the deep work it takes to gain clarity in your brand and business, I want to extend the invitation to you to attend my Brand Clarity Workshop on September 14 or 16!

I only host this workshop a few times a year for business owners and entrepreneurs who are tired of not knowing why their growth is stalled or are lost in the sea of advice from fellow entrepreneurs and online marketing gurus.

I get it, it’s a lot to take in but there is a clear path forward for your brand and business — and you are the hero who can unlock it, I’m just offering to be your guide along the way. ;)

So, if you’re ready to gain clarity once and for all — no gimmicks or false promises here! — RSVP to attend my totally free Brand Clarity Workshop. See you there!

Favorite quotes from this episode:

“If you don't communicate how you're different clearly and succinctly, your ideal audience won't be able to understand where you're coming from.” — Tiffany Neuman

“As humans, we are meant to align with people who share the same values with us.” — TN

“Your brand creates a context for everything else in your business.” — TN

“We always evolve. We always pivot. You're allowed to change your plan.” — TN

“You have to be very clear and succinct of what you're offering, who you're offering that for. So people are nodding their head yes and getting excited to work with you” — TN

“I don't even talk about the colors and the fonts until everything else is in place” — TN

Links Mentioned In This Episode:

RSVP for the Brand Clarity Workshop NOW, for free!
Previous Episodes on Values
Last Week’s Episode on Brand Clarity
Download the Turn Uncertainty Into Opportunity report NOW, for free!

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If you loved this episode, leave us a review.
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40 min

About Make Your Message a Movement™: Brand Clarity & Client Attraction for Coaches, Speakers, and Authors

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Make Your Message a Movement™ is for coaches, speakers, authors, and visionary entrepreneurs who know they’re here to make an impact, but don’t want to build it on algorithms, hustle, or hollow…

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Make Your Message a Movement™: Brand Clarity & Client Attraction for Coaches, Speakers, and Authors episodes

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