In todays episode I am catching up with our MBT brand strategist partner & Founder of NP creative - Nat Palmer & help you debunk & shed some light on:
- The power of a well thought out and customer aligned brand
- The different elements of a well thought out brand
- The actual ground work required to define & create a brand that is not only unique and different but really connects with your customers
- how it can make an immediate difference to sales conversions and ultimately bottom line
- and MOST IMPORTANTLY when might be the right time FOR YOU to take your brand from DIY to BANGER...
So you have it easy for a retailer to see your product as a real asset in their store & WANT to be the first to get it stocked!
To note: We LOOOOOVE Canva. But not for the real BIG stuff to get something as important as your business out to the masses :)
00:00 Introduction and Overview
08:25 Target Audience and Differentiation
15:26 Understanding Branding and Its Components
33:54 The Power of Investing in Branding for Product-Based Businesses
41:09 When is the Right Time to Invest in Branding?
57:44 Finding the Right Brand Strategist for Your Business
BONUS
Keen to calculate how much you could grow your revenue through dialling up your brand?
Check out this podcast & make sure to click on the link in the shownotes to access the calculator & video walk through:
https://podcast.makersbusinesstribe.com/episodes/how-to-double-your-profits-without-increasing-your-sales
Connect with Nat
https://npcreative.com.au/
https://www.facebook.com/npcreatives
Connect with Nina & The Makers Business Tribe
And if you'd like to sit down and do a rapid fire brainstorm on how we can solve a challenge in your product based business, book a Free 15-min call here:
https://bookings.makersbusinesstribe.com/#/mbt-podcast-listeners-15-min