Makers Business Tribe Podcast

Ever wanted to see what really goes into building a new product business from the ground up? The raw, behind-the-scenes, big-decision moments?

Well, you’re in luck—because I’m bringing you along for the ride.

In this episode, I’m sharing something BIG. I’ve taken on a brand-new business venture, one that’s pushing me out of my comfort zone, challenging me in new ways, and firing me up like never before.

I’ll take you inside:

✔️ Why I’m diving headfirst into this new product business & what led me here

✔️ The bold (and slightly terrifying) moves we’re making right now to set it up for massive success

✔️ Why I believe this brand will make a real impact on people’s health & lives

Starting something new is both thrilling and nerve-wracking—but this time, I’m doing it with all the lessons I’ve learned from scaling brands, closing retail deals, and navigating the highs and lows of product-based business.

And here’s the best part? You’re coming with me.

I want you to see the full journey—the wins, the pivots, the moments of doubt, and the breakthroughs. Because if you’re building something right now (or dreaming about it), this episode will show you exactly what it takes to go all in on a vision.

Want to take this even further? Grab my Product Buiz Launchpad Book—your roadmap to getting your product to the masses and 10k consistent, reliable income months. 

Your host:

Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth.

I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet.

Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling.

Follow the Tribe on Insta & FB @makersbusinesstribe

Let’s get real—most businesses don’t make it past the first three years. Not because the product wasn’t good, but because the founder ran out of fire.

In this episode, I’m diving deep into the one thing that separates businesses that thrive from those that disappear—impact.

If your only reason for starting your business was "more time" or "more money," here’s the hard truth: it won’t be enough to carry you through the tough times. But when your business is built on something deeper—a mission, a fire, a big freaking reason to keep going—you’ll have the fuel to push through every challenge, every setback, every no.

✔ Why most businesses fail (and how to make sure yours doesn’t)
✔ How to define the impact that fuels YOU (so you don’t burn out)
✔ The 3 must-answer questions to create a business that stands out

I also share personal lessons from my first seven-figure business—why I walked away from it, what I did differently the second time around, and how this shift changed everything.

Ready to build a brand that lasts? Tune in now, and let’s get fired up together.

Want to take this even further? Grab my Product Buiz Launchpad Book—your roadmap to getting your product to the masses. Link in the show notes!

Your host:

Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth.

I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet.

Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling.

Follow the Tribe on Insta & FB @makersbusinesstribe

Let’s talk about retail—the ultimate game-changer for product-based businesses. But here’s the thing: getting into stores isn’t just about having a great product. It’s about knowing exactly how to approach stockists, prove your value, and turn a 'maybe' into a YES.

In this episode, I’m breaking down the 5 essential steps to getting your product stocked in retail, without wasting time on dead-end pitches.

Here’s what you’ll learn:
✔ Know Your Audience – Why researching stockists before pitching saves you time, energy, and rejection.
✔ Tailor Your Pitch – How to adapt your messaging to fit what a retailer actually needs.
✔ Be a Real Human – Sales isn’t about scripts—it’s about relationships. Here’s how to build them.
✔ Prove Demand – The exact ways to show retailers your product is worth stocking.
✔ Have Your Ducks in a Row – What stockists expect from you (and why being organized seals the deal).

These 5 steps have helped countless founders land premium stockists and scale their retail channels. If you're ready to get stocked without second-guessing yourself, you won’t want to miss this.

✨ Want the full roadmap to mastering retail sales? Grab our Wholesale Success Blueprint—your step-by-step guide to getting stocked, growing sales, and scaling with confidence.

Podcast Listeners Special! My new book -  The Wholesale Success Blueprint is still available to you for only $27. It takes you by the hand and guides you through - step-by-step to get your first bulk wholesale orders within just a couple weeks. Packed with all the strategies, templates, and tools you need to grow your business, get your products into shelves, and and with that ultimately amplify your online success.

Click Below to get the book:

Wholesale Success Blueprint

Tune in now and start landing those dream stockists!

Your host:

Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth.

I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet.

Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling.

Follow the Tribe on Insta & FB @makersbusinesstribe

Let’s be real—landing a retail deal can feel terrifying. The self-doubt, the overthinking, the OMG what if they say no spiral… I’ve been there. But this week, I nailed my first retail deal for the week on a Monday at 9:20am to be exact, and I’m breaking down exactly how I did it—so you can do it too.

In this episode, I’m sharing:

✨ The 3-step routine I use before every big stockist conversation.
✨ How I went from overthinking my pitch to owning it with confidence.
✨ The mindset shifts that changed everything (and made selling feel easy).

If you’re sick of feeling stuck, overwhelmed, or like you’re spinning your wheels trying to land stockists—this is your episode. It’s time to stop waiting, start pitching, and get your product into the hands of more people.

Tune in now and let’s make retail happen!

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Podcast Listeners Special! My new book -  The Wholesale Success Blueprint is still available to you for only $5.95. It takes you by the hand and guides you through - step-by-step to get your first bulk wholesale orders within just a couple weeks. Packed with all the strategies, templates, and tools you need to grow your business, get your products into shelves, and and with that ultimately amplify your online success.

Click Below to get the book:

Wholesale Success Blueprint

Your host:

Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth.

I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet.

Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling.

Follow the Tribe on Insta & FB @makersbusinesstribe

As we dive into 2025, I’ve been asking myself this one big question: What do I really want this year? 

How do I really, REALLY want to live it, experience it, enjoy it?

And how can I set up my business in a way to not just make this a wishful dream but 100% reality?

And let me tell you—it’s not always easy to answer. In this episode, I’m sharing the exact process I’m using to align my energy, habits, and goals so I can show up as the best version of myself, not just for my business but for my life.

Here’s what we’ll dive into:

Getting honest about your goals. Why knowing what you really want (and not what others expect) is the first step to true alignment.
Reclaiming your energy. The small but powerful shifts I’m making to create habits that fuel me, not drain me.
Letting go of what no longer serves you. Because making space for what you truly want means leaving old patterns behind.

If you’re feeling scattered, overwhelmed, or stuck in the cycle of “busy,” this episode is for you. Let’s clear the noise, align your actions with your vision, and set the tone for a year that feels fulfilling, intentional, and yours.

Tune in now and let’s make 2025 your most aligned and impactful year yet!

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Podcast Listeners Special! My new book -  The Wholesale Success Blueprint is still available to you for only $5.95. It takes you by the hand and guides you through - step-by-step to get your first bulk wholesale orders within just a couple weeks. Packed with all the strategies, templates, and tools you need to grow your business, get your products into shelves, and and with that ultimately amplify your online success.

Click Below to get the book:

Wholesale Success Blueprint

Your host:

Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth.

I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet.

Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling.

Follow the Tribe on Insta & FB @makersbusinesstribe

Oh what a year it has been. Not sure about you, but for me it has felt quite long, a bit rocky, with loads and loads of learnings, challenges, growth and everything in between with a good mix of toddler handprints to be found somewhere on my shirt. ;)

But as we now finally get to slow down & soon to step into a new year, is it time to leave the chaos behind and embrace a simpler, more aligned way to grow your business?

I made some big commitments to myself to introduce more ease, fun and simplicity back into my life and had some wonderful guides (our tribe clients actually) to show me my new & refined mantras for the year.

In this episode, I’m sharing the exact tips and strategies that our most successful tribe members have used to scale their businesses while staying true to their values and creating ease in their lives.

We’ll dive into the powerful shifts that can help you move from overwhelm to clarity, prioritize what truly matters, and create a business that feels joyful and sustainable. You’ll hear lessons from real makers and founders who’ve embraced simplicity and focus—and seen incredible growth as a result.

“Success doesn’t have to mean hustle—it’s about finding flow, staying aligned, and doing what works for you.”

If you’re ready to streamline your processes, focus on what moves the needle, and build a business (and life) you love, this episode join me in this episode. Let’s set the tone for a year of growth, ease, fun and fulfillment—together.

Tune in now and let’s make 2025 your most impactful year yet!

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Podcast Listeners Special! My new book -  The Wholesale Success Blueprint is still available $5.95. It takes you by the hand and guides you through - step-by-step to get your first bulk wholesale orders within just a couple weeks. Packed with all the strategies, templates, and tools you need to grow your business, get your products into shelves, and and with that ultimately amplify your online success.

Click Below to get the book:

Wholesale Success Blueprint

Your host:

Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth.

I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet.

Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling.

Follow the Tribe on Insta & FB @makersbusinesstribe

This week, the tables are turned! I’m sitting in the guest seat while our amazing Tribe strategist Georgie interviews me about my new book, The Wholesale Success Blueprint.

If you’ve ever wondered how to take your side hustle to full-time income—or how retail and online channels can work hand in glove to create consistent, recurring revenue—this episode is for you.

I share the journey behind writing the book and why I’m so passionate about helping product-based business owners like you succeed.

We dive into why retail is one of the fastest and most reliable ways to build consistent sales, and how it complements your online side of your business by paving the way for bigger growth. Plus, I share stories of entrepreneurs who’ve gone from dreaming about success to seeing their products on store shelves—and how you can do the same.

“The hardest part is starting—but with the right tools, steps and an easy to follow process, I know from the bottom of my heart, you can do this!!!

Podcast Listeners Special! For this week only, grab The Wholesale Success Blueprint for just $5.95. It takes you by the hand and guides you through - step-by-step to get your first bulk wholesale orders within just a couple weeks. Packed with all the strategies, templates, and tools you need to grow your business, get your products into shelves, and amplify your online success.

Click Below to get the book:

Wholesale Success Blueprint

Your host:

Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth.

I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other makers and leaving a positive impact on our planet.

Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling.

Follow the Tribe on Insta & FB @makersbusinesstribe

In this episode, I sit down with another awe inspiring Tribe member Sonia, founder of Bravo Gazpacho, whose passion for bringing Spain’s iconic, refreshing gazpacho to Australia is starting to turn into a bit of movement.

What started as a craving for a taste of home on a long drive to her hometown Geralton in Western Australia has now become a premium product taking up WA's premium retailer shelf space to help us stay hydrated, energised and refreshed even during the hottest of summer month.

Sonia’s story is a rollercoaster of resilience, culture, and pure determination to introduce Australians to something more than just a cold veggie laden drink—it’s a way of life.

We laughed, we cried, we got real about the struggles of starting a business with no blueprint, and we celebrated small and big milestones on her way to get her beautiful drink stocked across Australia. 

Sonia opens up about the energy and love she pours into every bottle and the challenge of convincing a market unfamiliar with gazpacho.

Top Highlights:

"It all started with a craving for something refreshing and nutrient dense on a long drive home," Sonia shares. From that craving she decided to create what Spanish families use a staple in their househould to nourish themselves.

The unique hurdles of bringing a fresh, locally sourced, preservative-free product to WA supermarkets—and why Sonia wouldn’t have it any other way.

How Sonia’s unwavering belief in Bravo Gazpacho and her commitment to local sourcing and premium quality are driving her success.

This is more than a story of a product; it’s a celebration of cultural roots, entrepreneurial grit, and the joy of sharing something you love with the world.

If you’re ready to be inspired by Sonia's grid and determination and maybe even get a little thirsty, hit play now!

More about Sonia and Bravo Grazpacho:

https://bravogazpacho.com/

https://www.instagram.com/bravogazpacho 

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Your host:

Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth.

I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other creators and leaving a positive impact on our planet.

Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling.

Follow the Tribe on Insta & FB @makersbusinesstribe

Or check out how we can help you get your health-conscious products to the masses.

In this episode, I sit down with Joel Fraser, the inspiring founder of Kaizen Nutrition, who took the leap at just 21 years old to build a nutrition business that grew into a 7-figure powerhouse. Joel’s journey wasn’t smooth sailing—it was filled with late nights, risky decisions, and lessons learned the hard way. But after 11 years, his dedication paid off when he successfully sold his company to Australia’s largest health retailer.

We dive into the challenges Joel faced, from launching his first store with no capital to navigating the struggles of COVID-19 and finding innovative ways to stand out in a competitive industry. Joel shares how he stayed true to his values, why he believes branding is as critical as the product itself, and the power of surrounding yourself with the right people to accelerate growth.

Top Highlights:

Whether you’re just starting out or looking for inspiration to push through the tough times, this episode will leave you fired up and ready to tackle your own entrepreneurial journey.

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Who is Joel?

Joel Fraser, Founder of Kaizen Nutrition & Oxygennutrition.com.au.

Not only has he become a 7 figure health and fitness retailer with two stores and a large e-commerce presence, but has also developed 2x health products that have made their way onto the shelves of over 450 retailers across Australia. 

After 11 years of blood, sweat, tears and risk taking Joel sold the business in 2023 to one of Australia's largest health retailers and have since been consulting for other brands around the world. 

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Your host:

Hey, I'm Nina Huchthausen, your host & the founder of the Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth.

I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other creators and leaving a positive impact on our planet.

Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling.

Follow the Tribe on Insta & FB @makersbusinesstribe

Or check out how we can help you get your health-conscious products to the masses.

Get ready to be inspired as I sit down with Olivia, the visionary founder of Arloe Wellness, whose journey from personal health battles to creating an age-defying skincare line is nothing short of incredible. In this episode, Olivia opens up about her mission to redefine beauty as something that shines from within, and how she’s helping women embrace every age with confidence and grace.

We dive deep into the story behind Arloe Wellness, where skincare becomes a nourishing ritual—one that brings radiance from the inside out. Olivia shares the wisdom she’s gained through her own challenges and how those experiences fueled her passion to create skincare that isn’t just about appearance but about feeling beautiful and empowered. From her natural ingredients to her focus on self-care, this is a conversation about beauty, resilience, and the transformative power of self-love.

I really love the way Olivia has reshaped her life and has been using life's challenges to now create a truly mission driven business to help us mums gift our bubs and ourselves the best skin support & nourishment possible.

I am so in awesome of what you do Olivia and can't wait to see how much magic Arloe will gift to families all over the world!

xx

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ARLOE wellness is a brand dedicated to support the wellbeing of the whole family.

Created with the whole family in mind, Olivia’s products encourage women to slow down and take skin care as an opportunity to look within and embrace themselves in the season they are in. To see themselves will love, full of compassion and empathy and to reignite that creative flow and passion for life.

“ARLOE wellness is more than business to me. After my own struggles with hormone health, juggling motherhood and finding time to take care of myself skincare became my time to take a breath and just be completely in the moment”. 

To check out her website, visit https://arloewellness.com.au/ 

The discount code she mentioned is Nina10

This is my fav bundle: https://arloewellness.com.au/products/3in1-bambini-spf 

Insta stalk: https://www.instagram.com/arloewellness/ 

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Hey, I'm Nina Huchthausen, your host & the founder of Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth.

I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other creators and leaving a positive impact on our planet.

Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling.

Follow the Tribe on Insta & FB @makersbusinesstribe

Or check out how we can help you get your health-conscious products to the masses.