In this episode, I sit down with Georgie, founder of Mindful Foods and head strategist at Makers Business Tribe, to dive into the real, raw journey of building a business from scratch driven by a big passion for health without any funds or investors and turning it into a multi 7 figure and 30+ staff business venture.
Georgie opens up about her personal experiences with burnout, motherhood, and finding community support while navigating the rollercoaster of entrepreneurship.
We chat about the courage it takes to show up authentically—even when things aren’t perfect—and how it’s okay to start small, keep it local, and grow your confidence step by step.
Georgie shares her best tips for building meaningful relationships with stockists, facing fears head-on, and embracing every win (big or small).
This episode is a must-listen if you are dreaming about or in the pmidst of creating an impactful business that makes your heart sing, but are also facing the struggles of limited budet, time, fears of failing or how to take that first leap.
At the age of 25, Georgie was looking for a Tarot reader in Byron Bay, but instead came across a Food Co-operative. She started buying organic bulk ingredients for her home-made granola, which she brought in to share with the Co-op community. She was encouraged to take her delicious granola in to local stores, so with little sales experience, but a whole lot of passion, she did just that, and Mindful Foods was born.
After 3 years establishing Mindful Foods, Georgie and her business partner opened a distribution business called “The Byron Coop” coincidentally the same name as the food coop where it all started! The 2 businesses ran side by side, manufacturing organic and activated health food products, and distributing them, along with another 20 brands including Life Cykel, Byron Bay Coffee and Byron Bay Peanut Butter.
Having built the business turnover to a 7 digit figure, with over 30 staff, 400+ retail stores, including overseas distribution, Georgie handed over the ropes and passed on her Directorship to a new owner, in order to dedicate her time and energy to her new baby daughter, Mila. A choice she has never regretted.
To find out more about Georgie, click here: https://makersbusinesstribe.com/tribe-partners/tribe-strategist-georgie/
Hey, I'm Nina Huchthausen, your host & the founder of Makers Business Tribe. After more than 15 years scaling tech startups and government projects across the globe, I’ve seen firsthand what it takes to turn ideas into powerhouse companies. I’ve had the chance to lead the growth of some fantastic teams and now-global companies like Bike Exchange and MadPaws, driving successful IPOs and tripling revenue along the way. With a Master’s in International Business and Project Management, my background is all about organizational strategy, leadership, and finding those little time-saving hacks that lead to big growth.
I’ve been lucky to speak at events like CPA Australia’s Women in Leadership, Forward Fest, and Agile Aus, and my own journey scaling a business to seven figures while embracing motherhood has been one of the most fulfilling (and challenging) experiences of my life. My career path took a big turn when I decided to leave corporate life to focus on something closer to my heart: empowering other creators and leaving a positive impact on our planet.
Now, at Makers Business Tribe, I’m here to support our tribe members in laying the groundwork for business success that’s not just profitable but also deeply fulfilling.
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