E3 - Don't Start with a Powerpoint Presentation!
Do you always start with a PowerPoint presentation? Are they engaging? Recent research says that audiences either go on their phones or fall asleep in presentations.
In this podcast, we discuss the fact we need to make our presentations much more engaging. Presenting is a key business skill. If we are not good at this skill, we will fail to engage our audience and sell, gain buy-in, or achieve our objectives.
Read the Don't Start With a PowerPoint Presentation Podcast Transcript:
"Presenting and presentation skills are one of the key skills we need to have as a knowledge worker in the digital age. My name is Darren Smith and you're at Short and Sticky Stories. We're making business matter the home of sticky learning."
"So I worked in corporate for about 15 years and commuted into London there and back four hours a day. Okay. Hey, it was what it was. I was a buyer for a large UK supermarket and the story I want to share with you is of frozen carrots. Yes, frozen carrots. They don't turn over very much, but hey, it was part of the portfolio that I bought. So we had a carrot supplier, a frozen carrot supplier, and the meeting was coming up. So this was about consumer research. They had been out and done some work on understanding shoppers. So my ethos was around cash flow management and understanding shoppers, not surprisingly."
Frozen Carrots
"They had taken this and run with it, not quite what I wanted them to do. I expected something a little different, but hey, good on them for trying. So the meeting day came. I booked a meeting room and there were about eight of us."
"So eight of us in this room, teas and coffees ready. We just grabbed a brew and this guy stands up. So he's in front of a screen and the first slide with the name of the supplier comes up. He says, "I'm going to talk about shopper research on frozen carrots and I'd welcome questions at the end." Now I wanted to be a polite buyer, so I checked in. Okay, so you want questions at the end. So no questions during, no. And then what happened made my heart sink, because as he just was setting up a bit more of the tech, cause he'd forgotten something, which is fine."
122 Slides
"I just saw that giveaway on the bottom right of the screen of PowerPoint. One of 122 slides. Yes, you heard it. 122 slides. 122 slides on shopper research of frozen carrots. Now I'm all for understanding the shopper, but that was ridiculous. So where had he gone wrong? Well to my mind, he'd done an awful lot of work and fair play to him. The challenge he hadn't considered was making that stick. We're not talking in this context about a learning stick, but we talking about a stick in terms of what actions we're going to take away from this and implement."
"Over the next two and a half hours, two and a half hours, this guy took us through slide by slide, shopper research of frozen carrots. He went into baby carrots, he went into wonky carrots. He went into the packaging. To his credit, it was exceptional."
The Best Worst PowerPoint Presentation in the World
"It should be framed as probably the worst presentation in the world based on the best piece of work. And her