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Part 2 : Marketing, The Power of Scarcity with Dr. Mindy Weinstein, Founder and CEO of Market MindShift, Marketing instructor for Grand Canyon University, Columbia Business School, and Wharton. "Trying to reach humans" through digital marketing.

• 28:19 Consumer advice
• 02:40 Companies using scarcity
• 07:07 Black Friday, Cyber Monday
• 08:03 Technology in marketing
• 11:50 AI, ChatGPT in academics
• 17:40 Best marketer of all time

LinkedIn: linkedin.com/in/mindydweinstein

Website: https://www.persuasioninbusiness.com/book, https://www.marketmindshift.com/

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Host, Al Martin Linkedin
Producer, Katherine Mayne Linkedin

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

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ChatGPT and great businesses leveraging the capability...  Meet Sam Tucker the CEO of VegCatalyst. Vegan businesses and animal rights, Sam is living his values.

• 03:12 Meet Sam Tucker
• 08:35 Investor Pitch
• 11:33 GTM & Use Case
• 14:21 The Technology
• 16:11 Secret Sauce 16:48 ChatGPT
• 24:30 Competitors?
• 25:36 VegCatalyst Current Status 27:05 Is ChatGPT all that?

LinkedIn: linkedin.com/in/sam-tucker-vegan

Website: vegancreativecompass.com/, https://vegcatalyst.com/

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

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Earnings are next week - so I thought I'd bring forward the IBM strategy again for a refresher.

Let's talk tech strategy: IBM strategy with Roger Premo, General Manager, Strategy and Corporate Development at IBM. The state of the industry, hybrid cloud, containers, competition. We hit it all.
Show Notes

• 02:00 Roger Premo's path to strategy
• 08:37 First impressions of IBM
• 10:42 Hybrid cloud
• 15:33 Facts to support hybrid
• 18:57 Cloud's future
• 21:40 Why containers, Why Redhat?
• 25:55 Addressing lock-in
• 30:08 The IBM bar pitch
• 34:04 Start with outcomes
• 36:10 The most exciting technology
• 38:50 Continuous learning
• 43:09 The chips act

Linkedin: https://www.linkedin.com/in/ropremo/

Website: https://www.ibm.com/

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

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Abstract

Making Data Simple Podcast is hosted by Al Martin, WW VP Account Technical Leader IBM Technology Sales, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

This week on Making Data Simple, we have Lynne Snead. Lynne is the founder and owner of Talent Evolution Systems, a behavioral analyst, consultant, training specialist, speaker, coach. Lynne has a back ground in Educational Psychology, and has specialized in organizational performance for over 20 years. Lynne is one of the original Franklin Covey co-authors, has a best seller, she created Franklin Covey’s signature Project Development process and programs, worked directly with Stephen R Covey Senior and Stephen MR Covey Junior. Lynne started her own company in 2003.

Show Notes

• 1:42 – Lynne talks about her career
•  4:44 – What is your definition of Coach?
• 7:38 – Beginning of the year intentions
• 16:24 – Line of sight
• 36:40 – How do you prioritize in business?
• 44:40 – Style is important
• 50:54 – What is the “cheat” to align different styles?

 
 Speed of Trust

Atomic Habits

Vern Harnish 

Lynne Snead

Connect with the Team
Producer Kate Brown - LinkedIn.
Host Al Martin - LinkedIn and Twitter. 
 

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

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Marketing fundamentals to AI-powered digital marketing without the use of cookies or personal information. All with Nadia Gonzalez, CMO for Scibids. See white paper for additional technical detail.

• 01:42 Meet Nadia
• 05:15 Marketing Today
• 15:41 The Founding of Scibids
• 16:32 Cookies. What's changed?
• 17:44 Consumer Targeting Era Over?
• 20:07 Marketing Tomorrow
• 26:06 First Party Data & Contextual Signals
• 29:25 Beware of the Walled Garden
• 31:56 Scibids Differentiation
• 35:52 Scibids. What's in a Name?
• 38:56 Machiavelli for Women

LinkedIn: linkedin.com/in/nadia-gonzalez-00b82a3

Twitter: @nadia_gonzalezz

Website: https://scibids.com/

White Paper: https://go.scibids.com/ai-privacy-and-the-future-of-digital-marketing

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

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Tired of ad-based searches? Meet Eric Olsen, Co-Founder & CEO at Consensus. His new startup leverages Natural Language Processing to serve as the new Google for expert opinions.

• 01:23 Meet Eric Olson
• 02:27 In inception of Concensus
• 04:15 Sorry, sports break
• 06:25 Starting in sports betting
• 9:51 Back to evidence-based search
• 12:17 Monetizing Consensus
• 16:40 The corpus of data
• 17:22 The wisdom of experts
• 19:15 It's free! At least today
• 20:09 Finally, the technology, NLP
• 28:47 The business bet(s)
• 34:14 Predictions
• 39:40 Startup leadership

LinkedIn: linkedin.com/in/eric-olson-1822a7a6

Twitter: @consensusNLP

Website: https://consensus.app/

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan Mail

I'm posting a repeat this week to refresh myself on the art (or is it science) on sales, specifically listening, as we look to close out the year. 


Part 1 : Two Sales experts walking into a bar... and divulge all the secrets. Art or science? Frank Attaie, GM Technology IBM Canada, Matt Kosinski, VP Data and AI and Automation Sales Americas.

Show Notes

• 06:42 Sales advice for a new leader
• 09:43 Client research in a pinch
• 14:57 Sales philosophy
• 17:51 Defining "listening"
• 22:57 Cringeworthy questions
• 25:37 The right style for sellers
• 29:53 Is Sales really coin operated?

Find Matt : linkedin.com/in/matt-kosinski-71929627

Find Frank : linkedin.com/in/frank-attaie-1356466

Want to be featured as a guest on Making Data Simple? Reach out to us at [email protected] and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan Mail

Let's get more technical on the data center revolution. The CPU cannot keep up with data growth! APUs and dedicated processors for Analytics workloads. Jonathan Friedmann, CEO & Co-Founder of Speedata, joins the podcast.
01:55 Introducing Jonathan Friedmann

• 10:20 What makes SpeedData 20x faster?
• 13:29 HW acceleration is better
• 16:21 Target client profile
• 17:57 How to accelerate via HW
• 22:02 APUs are the answer
• 23;42 The evil CPU
• 25:57 Supply chain, no problem
• 27:33 Chips and Science Act
• 28:50 Predicting the Future
• 32:48 For fun?

LinkedIn:
linkedin.com/in/jonathan-friedmann-8b5b99/

https://www.linkedin.com/company/speedataio/

Website: https://www.speedata.io/

Want to be featured as a guest on Making Data Simple? Reach out to us at

[email protected] and tell us why you should be next. The Making

Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where

we explore trending technologies, business innovation, and leadership ... while

keeping it simple & fun.

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan Mail

I took extended time to learn from two IBM Champions on the state  of the IT industry.  Welcome Heather Cole, President and CEO at  Lodestar Solutions and Steven Perva, Sr. Mainframe Innovation  Engineer at Ensono.  Special guest, Libby Ingrassia, Program Director for IBM Champions joins us.

• 03:21 Individuals whose first language is binary
• 13:17 What is an IBM Champion?
• 19:34 Why Z Systems? 
• 26:00 ITs #1 Challenge!
• 29:04 Move from FAQs to Should Ask Questions
• 31:50 IT Time to Value
• 36:22 Trends in Data
• 40:28 Business Intelligence Bullseye
• 42:24 Value of Social Eminence
• 47:31 Special Guest :Libby Ingrassia 
• 50:00 IBM Champions Program

LinkedIn: 

linkedin.com/in/heatherlcole, 

linkedin.com/in/stevenperva, 

linkedin.com/in/libbyingrassia

Website: 

Lodestarsolutions.com, 

Ensono.com,  

developer.ibm.com/champions/

Blog: 

www.lodestarsolutions.com/blog

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be  next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP  Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Send us Fan Mail

Part 2: "See the Game, Change the Game".  More money ball with Paul Bessire, 

VP of Data, Coterie Insurance.  Fascinating stuff.  

• 01:00 Paul's customers
•  
• 09:50 Moneyball for insurance
• 15:10 Can you underwrite at the individual level?
• 20:17 In summary
• 24:09 Startups and adverse selection
• 31:10 Three tweetable nuggets?
• 33:00 For fun

LinkedIn:  https://www.linkedin.com/in/paulbessire/

Website:  https://coterieinsurance.com/

Want to be featured as a guest on Making Data Simple?  Reach out to us at 

[email protected] and tell us why you should be next.  The Making 

Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where 

we explore trending technologies, business innovation, and leadership ... while 

keeping it simple & fun. 

Want to be featured as a guest on Making Data Simple?  Reach out to us at [email protected] and tell us why you should be next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.