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Making Farming and Ranching Accessible for First-Time Landowners
“People really want the agricultural life. They want to learn how to do it right—they just need someone willing to show them.”
In this episode of Farming on Purpose, I sit down with Frank Baggiolini, asset manager and content creator for Outlaw Ranch Care, to talk about a growing shift in rural America: the rise of first-time landowners and the opportunity agriculture has to welcome them.
Frank grew up surrounded by agriculture in California, raising registered Polled Herefords through youth projects while his family farmed vegetables in the Salinas Valley. Over the years, his career took him across several corners of the industry—from dairy work and orchard removal to managing equipment operations for large pistachio and almond farms.
Today, that experience has come full circle.
Through Outlaw Ranch Care and their Country Living Academy, Frank and his partners help new rural landowners learn the practical skills needed to manage their land, care for livestock, operate equipment, and build productive properties.
We talk about the reality many new landowners face when they purchase rural property with big dreams but little experience. Frank shares how simple knowledge gaps—from backing a trailer to managing pasture weeds—can quickly become overwhelming without guidance.
We also discuss the bigger picture for agriculture. While the rise of small acreage properties can sometimes create tension within traditional ag communities, Frank believes helping new landowners become responsible stewards of the land ultimately strengthens agriculture as a whole.
This episode is a great listen for producers, first-time landowners, homesteaders, and anyone thinking about buying rural property and learning how to care for it well.
Key Topics
· How Frank’s career moved through multiple sectors of agriculture
· The story behind starting Outlaw Ranch Care
· Why many first-time landowners struggle after purchasing rural property
· Teaching practical ranch skills through the Country Living Academy
· Common mistakes new landowners make when buying tractors and equipment
· Documenting the process of building and restoring a small ranch property
· The debate around small acreage “ranchettes” and land stewardship
· Why helping new landowners succeed can benefit the future of agriculture
· How small producers can still contribute to the broader cattle industry
LINKS
Learn more about Outlaw Ranch Care and the Country Living Academy:
https://outlawranchcare.com
Listeners of the Farming on Purpose Podcast can also receive a 50% off for the annual membership using the special code FP50.
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy
Episode #127: Why Farm Succession Planning Can’t Wait
A conversation about the urgency of farm and ranch succession planning and what happens when the next generation isn’t prepared to take over. This episode explores the scale of land expected to transition in the coming decades and why preparing the next generation of agricultural leaders matters more than ever.
Episode #125: Raising More Than Livestock: Building a Multi-Generation Direct-to-Consumer Farm Business
Nola and Mikaela Schultz share how they built Schultz Country Market and created a direct-to-consumer meat business that supports both their family and their farm.
Episode #73: Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess
Jess Perez shares how she built a cow-calf operation while selling beef directly to consumers and building a digital audience.
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
View all episodes
By Lexi Wright
5
1414 ratings
“People really want the agricultural life. They want to learn how to do it right—they just need someone willing to show them.”
In this episode of Farming on Purpose, I sit down with Frank Baggiolini, asset manager and content creator for Outlaw Ranch Care, to talk about a growing shift in rural America: the rise of first-time landowners and the opportunity agriculture has to welcome them.
Frank grew up surrounded by agriculture in California, raising registered Polled Herefords through youth projects while his family farmed vegetables in the Salinas Valley. Over the years, his career took him across several corners of the industry—from dairy work and orchard removal to managing equipment operations for large pistachio and almond farms.
Today, that experience has come full circle.
Through Outlaw Ranch Care and their Country Living Academy, Frank and his partners help new rural landowners learn the practical skills needed to manage their land, care for livestock, operate equipment, and build productive properties.
We talk about the reality many new landowners face when they purchase rural property with big dreams but little experience. Frank shares how simple knowledge gaps—from backing a trailer to managing pasture weeds—can quickly become overwhelming without guidance.
We also discuss the bigger picture for agriculture. While the rise of small acreage properties can sometimes create tension within traditional ag communities, Frank believes helping new landowners become responsible stewards of the land ultimately strengthens agriculture as a whole.
This episode is a great listen for producers, first-time landowners, homesteaders, and anyone thinking about buying rural property and learning how to care for it well.
Key Topics
· How Frank’s career moved through multiple sectors of agriculture
· The story behind starting Outlaw Ranch Care
· Why many first-time landowners struggle after purchasing rural property
· Teaching practical ranch skills through the Country Living Academy
· Common mistakes new landowners make when buying tractors and equipment
· Documenting the process of building and restoring a small ranch property
· The debate around small acreage “ranchettes” and land stewardship
· Why helping new landowners succeed can benefit the future of agriculture
· How small producers can still contribute to the broader cattle industry
LINKS
Learn more about Outlaw Ranch Care and the Country Living Academy:
https://outlawranchcare.com
Listeners of the Farming on Purpose Podcast can also receive a 50% off for the annual membership using the special code FP50.
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy
Episode #127: Why Farm Succession Planning Can’t Wait
A conversation about the urgency of farm and ranch succession planning and what happens when the next generation isn’t prepared to take over. This episode explores the scale of land expected to transition in the coming decades and why preparing the next generation of agricultural leaders matters more than ever.
Episode #125: Raising More Than Livestock: Building a Multi-Generation Direct-to-Consumer Farm Business
Nola and Mikaela Schultz share how they built Schultz Country Market and created a direct-to-consumer meat business that supports both their family and their farm.
Episode #73: Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess
Jess Perez shares how she built a cow-calf operation while selling beef directly to consumers and building a digital audience.
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
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