By Lexi Wright
5
88 ratings
The podcast currently has 99 episodes available.
“My life does revolve around farming but I also think we have good boundaries where I’m not resentful of that.”
Nebraska farm wife Heather Nienhueser shares her journey from ag banker to stay-at-home mom and entrepreneur. She discusses building a successful family popcorn business, navigating farm transitions, and finding joy in farm life. Through her candid stories about balancing motherhood, business, and farm life, Heather offers practical advice for other farm families – from getting through busy seasons to planning successful generational transitions.
Key Topics:
To connect with Heather, check out her Instagram, blog, and website.
LINKS
Land-finding guide: thetinylife.com/fop.
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
#95 Sisters, Mothers, Ranchers: How Three Women Are Building a Legacy at Giles Ranch Beef
#87 Farm Succession Planning: Securing Your Family’s Legacy
#86 Farm Time Machine - What a Beginning Farmer and Farm Wife Wishes She Knew Sooner
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
“The opportunity is out there, you’re just going to have to do a better job than trying to compete with Walmart on price and volume.”
In this episode from the vault, farmer DL Lautenbach shares his journey of rebuilding after losing his 400-head operation in 2008. Starting with just five borrowed calf hutches, he shows how thinking differently and staying scrappy helped him build back up. DL's story reminds us that success in farming isn't always about size - it's about finding creative solutions, putting family first, and defining success on your own terms.
Key Topics:
Starting Over
Creative Problem Solving
Mindset and Lifestyle Changes
Family First Farming
Smart Financial Management
Finding Your Advantage
Modern Market Adaptation
For those looking to connect with the DL Lautenbach, you can find him on TikTok and Facebook.
LINKS
Land-finding guide: thetinylife.com/fop.
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
#72 Advice from a First-Generation Farmer on Surviving Trends
#57 Living Your Authentic Ag Journey with Matt Brechwald of Off-Farm Income
#84 From Dairy Farm Dreams to Self-Made Farmer: Derek Penrod’s Journey
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
“And it's very important that you're thinking about what's best for the whole family and the whole ranch. Instead of just what's best for you or your individual family.”
Meet the three sisters of Giles Ranch who are redefining what a family cattle operation can look like. From balancing motherhood with ranch work to growing a direct-to-consumer beef business with two retail locations, Jenny, Katie, and Molly share how working together has helped them build something special. Their story shows what's possible when strong family values meet innovative thinking in agriculture.
Key Topics:
Family transition planning
Planning for the next generation
Balancing motherhood and ranch life
Adapting operations around family schedules
Growing their direct-to-consumer beef business
Working together as sisters
Clear division of responsibilities
Supporting each other's families
Sharing their ranch story
Taking care of the land
Building sustainable business models
Creating opportunities for their children
For those looking to connect with the Giles Sisters and learn more about their beef, you can find them on Facebook and Instagram. Be sure to check out The Meating Place website.
LINKS
Land-finding guide: thetinylife.com/fop.
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
Episode 66: A Legacy of Direct to Consumer Beef with Callison Ranch
Episode 75: Becoming an Industry with Open Doors with Macey Hurst of Lady Livestock Co
Episode 20:Farm Kid Parenting and Moving the Farm Across State Lines with Kerissa Taylor of 1984 Farms
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
“And at the end of the day, the best thing you can do is, as long as you have good intentions, is to put some piece of your story out there because I promise you somebody will find a connection.”
Every farm has a story worth telling, but finding the confidence to share it isn't always easy. In this episode, third-generation cattle woman Ashlynn Jones shares her journey of returning to the family farm and finding her voice as an ag advocate. From winter chores to family transitions, she shows how sharing even simple daily moments can help bridge the gap between farmers and consumers.
Key Topics:
Transitioning back to the family farm
Finding confidence to share your ag story on social media
Starting with one platform and building from there
Women in agriculture
The importance of showing daily farm life
Supporting different farming methods
Connecting with consumers who are generations removed from farming
Managing cattle during extreme weather
Family legacy in agriculture
For those looking to connect with Ashlynn and learn more about her journey, you can find her on Facebook, Instagram, or TikTok.
LINKS
Land-finding guide: thetinylife.com/fop.
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
Episode 1: Collaborating for Progress in Ranching with Cassidy Johnson
Episode 62: Your Life’s Bingo Card and Flower Farming with Liz Fielder of Sunny Mary Meadow Farms
Episode 47: Building Connections with Strong Ag Women with Jana Earp
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
Creating a life that aligns with your values is important. That's why I was thrilled to chat with Ryan Mitchell on the Farming on Purpose podcast. Ryan's journey from city living to homesteading offers valuable insights for anyone dreaming of a simpler, more fulfilling life on the land.
The Wake-Up Call
Ryan's story began in 2009 when he lost his job during the Great Recession. This setback made him question the traditional path of success he'd been taught to follow. Instead of getting discouraged, Ryan saw an opportunity to reshape his life around what truly mattered to him.
The Tiny House Solution
To reduce his living costs and gain more freedom, Ryan decided to build a tiny house. This bold move allowed him to:
Cut his housing expenses in half
Focus on his own projects and travel
Save money for his ultimate goal: owning land for a homestead
The Long Game: Saving for Land
Ryan's journey to land ownership wasn't quick or easy. It took years of careful planning and saving. Here are some key strategies he used:
Living below his means in the tiny house
Using solar power to eliminate electricity bills
Growing his own food to reduce grocery costs
Starting a website (thetinylife.com) to share his journey and create additional income
Finding the Right Property
After 15 months of active searching, Ryan finally found his perfect piece of land. His advice for other aspiring homesteaders:
Get crystal clear on your needs and wants for the property
Be realistic about how much land you actually need
Network and spread the word about your search – you never know where the right lead might come from
Do your due diligence – in Ryan's case, a survey revealed an opportunity to negotiate a significant price reduction
I know firsthand how challenging it can be to find the right piece of land to start or expand your operation. That's why I'm excited to share a valuable resource I've helped create with thetinylife.com. We've put together a comprehensive guide full of innovative ideas for finding land, no matter where you are in your farming journey. Whether you're just starting out, looking to expand, or hoping to carve out your own space on an existing family farm, this guide has something for you. You'll discover new avenues to explore and strategies you might not have considered before. As a bonus, thetinylife.com offers a wealth of information on minimalism, gardening, and property planning – all great tools for any farmer. To access this land-finding guide, just visit thetinylife.com/fop.
Overcoming Societal Pressure
One of the biggest challenges Ryan faced was resisting the urge to conform to society's definition of success. He encourages others to:
Take a step back and objectively evaluate your current life
Write out what your perfect day looks like, from morning to night
Focus your time, money, and energy on activities that bring you closer to your goals
Eliminate distractions and things that don't align with your vision
Practical Tips for Getting Started
If you're feeling inspired to start your own homesteading journey, Ryan recommends:
Get your finances in order – pay off debt and build savings
Start small – you don't need a huge property to begin homesteading
Learn new skills gradually – whether it's gardening, animal care, or building
Connect with like-minded people for support and advice
The Rewards of Perseverance
While Ryan's path wasn't always easy, the rewards have been immense:
Freedom from financial stress
More control over his time and daily life
The ability to travel and pursue passion projects
A deep sense of accomplishment in building the life he truly wants
I find Ryan's story incredibly inspiring. It reminds me that with patience, hard work, and a clear vision, we can create a life that nurtures both our families and our entrepreneurial spirits.
To connect with Ryan, check out his website or his YouTube.
If you are interested in signing up for the Marketing Routine class, do so here!
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for clients and our website!
Thrivecart is a software tool you can use to design online checkouts with every option you can dream up. You can sell physical and digital products, connect to loads of other softwares you use for your website, accepting payments, email marketing, and more. This is the most powerful tool I use and the lowest cost one. I recommend it for anyone who accepts online payments who wants to increase their revenue or average order value.
Visit ThriveCart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy!
#16 Building a Homestead with Terra Larsen of Everest Acres
#59 Start Homesteading in Your Kitchen with Meghan Gates
#65 The Power of Small Farms and Slow Growth with Lane’s End Farm Creamery
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
As a sixth-generation cattle farmer in Southern Minnesota, Haley Ammann-Ekstrom knows a thing or two about juggling responsibilities. She farms alongside her husband and father, manages a cow-calf herd, and has recently ventured into selling beef directly to consumers. But what makes Haley's story truly inspiring is her passion for educating the younger generation about agriculture and her determination to keep her family's farming legacy alive.
Finding Her Path Back to the Farm
Haley's journey back to the family farm wasn't a straight path. After high school, she initially pursued cosmetology. However, a chance conversation with a multi-generation crop farmer sparked something in her. "I went home and told my parents, 'Come Monday morning, I'm going to quit my job and go back to school for Ag Business Management,'" Haley recalls.
This decision led her to earn a four-year degree while working part-time on the farm. In 2015, following the passing of her grandfather, Haley seized the opportunity to start her own cattle herd and partner with her father.
Balancing Off-Farm Work and Farming
Like many modern farming families, Haley and her husband both work off the farm. Haley works in sales at the local farmers' co-op, while her husband is a power linesman. Her father works at a local back clinic in the beef department.
"It's hard because there are so many times where it's like, 'Gosh, if just one of us was here full time, think of all the stuff we could get done,'" Haley shares. However, she acknowledges that their off-farm jobs currently make their farming dream possible. "We couldn't do this if we didn't have those jobs."
Embracing Innovation and Sustainability
Haley and her family are always looking for ways to improve their operation. They've recently started implementing cover crops, which have been great for their soil health. "We ended up chopping like the 12th of September this year, and then we drilled that cereal rye right after," Haley explains. "Those are things that you have to be willing to gamble on."
They're also exploring ways to make their cattle operation more efficient, including using artificial insemination to improve their herd genetics and considering building a hoop barn for calving and finishing cattle.
Educating the Next Generation
Haley's passion for agriculture extends beyond her own farm. She's actively involved in educating young people about where their food comes from. "I'd rather be able to tell someone where their food comes from and have those conversations than them guess and be wrong or turn to the internet," she says.
Her commitment to education has led her to work on a series of children's books about agriculture, with the first one set to launch in 2025. "I think it's such a huge part of kids to be reading and to have real-life agricultural books that get people excited," Haley enthuses.
Looking to the Future
As Haley looks to the future, she has big plans for both her farm and her career in agriculture. She hopes to continue growing their meat program, expand their herd, and eventually have at least one family member working on the farm full-time.
"I hope that I can still kind of be taking on some of these mentorship leadership programs and take that a step further," Haley says. She's also excited about the potential of her children's books to both educate and provide an additional income stream for her family.
Embracing the Challenge
Haley's story is a testament to the grit and determination of modern farmers and ranchers. She's not afraid to take risks, whether it's changing careers, trying new farming practices, or venturing into direct-to-consumer beef sales.
Her advice to others? "Trust the process. The process will reward you back." It's this attitude that keeps Haley moving forward, balancing family, farm, and future with grace and determination.
As we look at the challenges facing agriculture today, stories like Haley's remind us of the passion and innovation driving the industry forward. It's farmers like her who are ensuring that future generations will have both food on their tables and a connection to where that food comes from.
If you would like to connect with Haley, check out her Facebook and Instagram.
If you are interested in signing up for the Marketing Routine class, do so here!
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for clients and our website!
Thrivecart is a software tool you can use to design online checkouts with every option you can dream up. You can sell physical and digital products, connect to loads of other softwares you use for your website, accepting payments, email marketing, and more. This is the most powerful tool I use and the lowest cost one. I recommend it for anyone who accepts online payments who wants to increase their revenue or average order value.
Visit ThriveCart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy!
#23 Our Food Supply Chain and the Farm to Fork Gap of Food Accessibility
#43 Returning to & Growing on the Ranch with Kristin Harms
#76 Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
As a farmer myself, I love sharing stories of other folks who are making waves in agriculture. Today, I want to introduce you to Lindsay Graham, a first-generation farmer who's built a thriving business from scratch. Her story is all about family, hard work, and thinking outside the box.
Starting from Scratch
Lindsay and her husband Dustin didn't grow up on farms. They were city folks who dreamed of owning land. One day, they decided to just go for it. They bought a small property and jumped right in.
"We always talked about owning land, but like everybody says that," Lindsay told me. "We got married young and just continued to buy a little home and fix it up and move to the next home."
Their farm journey started simply: they got some pigs, then sheep, then cows, and chickens. They learned as they went, making plenty of mistakes along the way.
Building a Business
What started as a hobby grew into something much bigger. Today, Graham Acres supplies over eight stores and restaurants and does weekly doorstep deliveries across Northeast Oklahoma. They raise chickens, pigs, and sheep, offering high-quality meat to their community.
Lindsay didn't set out to create a big business. It happened naturally as demand grew. "The numbers made us get to that," she explained. "With meat chickens, we raised the very first time, like 25 for ourselves. And then it was like 50. And then it was 100."
As they scaled up, they had to keep improving their setup. What started as a small brooder for 20 chicks turned into a system that can handle over 1,000 birds on pasture at a time.
Family First
One thing that struck me about Lindsay's story is how she and Dustin put their family first. When everyone told them they had to do farmers markets to sell their products, Lindsay said no.
"It's just not fair for our family," she told me. "Monday through Friday, Dustin and I work nonstop. The kids go to school. And then Saturday we do a bunch of chores. And then Sunday we like try to talk to God and talk to each other at least a little bit."
Instead of markets, Lindsay focused on social media marketing and deliveries. This approach let her build the business while still having time for her family.
The Challenge of Working with Your Spouse
Lindsay was honest about the challenges of running a farm business with your spouse. "If somebody started a business on marriage counseling, where instead of sitting on a couch, you would take the people and put them in some type of high-stress animal operation and just observe, you would be able to highlight all of their communication problems," she said.
Her advice? Don't grow so fast that you forget to take care of your marriage. It's easy to get caught up in the business and forget about the most important partnership of all.
Making Farm Products Convenient
One of the keys to Graham Acres' success is how they've made buying from them easy. Lindsay realized they weren't competing with big store prices – they were competing with big store convenience.
"If you can figure out how to be convenient, you will win the game," she told me. This means having a clear website, clear instructions, and reliable delivery.
Looking to the Future
Graham Acres isn't slowing down. They're expanding to new land, bringing in beef through partnerships, and even thinking about opening a storefront. Lindsay's passion is clear when she talks about building a network of local producers.
"We have siloed too much. We've overcomplicated too much," she said. "It is not that hard for all of us that are doing stuff. There are people growing vegetables all the time that have no avenue to sale. It's not enough for a farmer's market. They have no interest in Facebook. Why aren't they selling through a co-op type of thing?"
Lessons for Other Farmers
Lindsay's story has some great lessons for anyone thinking about starting or growing a farm business:
If you want to follow Lindsay's journey, you can find Graham Acres on Facebook and Instagram. Her story shows that with hard work, creativity, and a focus on family, you can build a successful farm business from the ground up.
If you are interested in signing up for the Marketing Routine class, do so here!
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for clients and our website!
Thrivecart is a software tool you can use to design online checkouts with every option you can dream up. You can sell physical and digital products, connect to loads of other softwares you use for your website, accepting payments, email marketing, and more. This is the most powerful tool I use and the lowest cost one. I recommend it for anyone who accepts online payments who wants to increase their revenue or average order value.
Visit ThriveCart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy!
#16 Building a Homestead with Terra Larsen of Everest Acres
#36 Farm Moms and The Comparison Game
#70 For the Kids: From City to Farm
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
I often find myself thinking about the future of agriculture and where family farms fit into the bigger picture. With fewer small farms and more large operations, it's a topic that's close to my heart and crucial for our industry.
The Numbers Tell a Story
Let's look at some eye-opening facts:
In 2023, there were 1.9 million farms in the U.S., down from 2.2 million in 2007.
In 2022, farms of all sizes decreased except for those with 5,000 acres or more.
Half of all farms had less than $10,000 in sales, and 81% had less than $100,000 in sales.
Family farms made up 97% of all farms in the U.S.
These numbers paint a picture of an industry that's changing fast. Even more so when you look at the production from each size class of farm.
Small family farms (making less than $350,000 a year) produce 18% of the total value but account for most of the hay and nearly half of the poultry and eggs.
Mid-sized family farms ($350,000 to $1 million) produce 19% of the total value.
Large-scale family farms (over $1 million) produce 52% of the total value and lead in most major crops.
The Reality Behind the Numbers
When we say 97% of farms are family-owned, it sounds great. But the truth is, most of these farms aren't making enough to support a family on their own. This isn't the picture most of us grew up with or learned about in 4-H and FFA.
As a mom and a farmer, I worry about what this means for our kids and the future of farming. We're treating farms of all sizes the same way, with the same rules and markets. But is that smart?
Finding a Way Forward
So, what can we do? Let's dive deeper into some solutions:
Be open to new perspectives: We need fresh ideas from both inside and outside farming. Let's welcome new voices and be willing to learn. This might mean partnering with tech companies to develop farm-specific apps or working with local chefs to create value-added products.
Rethink diversification: Instead of stretching ourselves thin with many products, let's focus on doing one or two things really well. Then, we can add related services or products to that niche. For example, if you're great at raising grass-fed beef, consider offering farm tours or beef cooking classes. Or partner with a local brewery to use your grain in specialty beers.
Collaborate in new ways: Co-ops have always been important in farming. Now, we need to think about new ways to work together, especially in food processing and marketing. This could mean forming a group of small farms to jointly invest in processing equipment or creating a shared brand for local products. Online farmers' markets or community-supported agriculture programs can also help small farms reach more customers.
Embrace direct-to-consumer marketing: Use social media and e-commerce platforms to tell your farm's story and sell directly to customers. This cuts out middlemen and allows you to capture more of the food dollar.
Explore agritourism: Turn your farm into a destination. Offer pick-your-own produce, farm stays, or educational workshops. This not only provides additional income but also helps create a connection between consumers and where their food comes from.
Invest in sustainable practices: Implement regenerative agriculture techniques or consider organic certification. These practices can lead to premium prices for your products and appeal to environmentally conscious consumers.
Seek out niche markets: Identify unique products or services that larger farms might overlook. This could be heritage breed livestock, heirloom vegetables, or specialty crops for local ethnic markets.
A Pivotal Moment
In the next 15-20 years, up to 70% of farmland will change hands. This is huge! It's a chance for real change if we insist on it. I believe we need to push for stronger farms, stronger families, and a stronger food system. We need to be stubborn about our values but open to new ideas.
This fall, I'll be sharing stories from farmers and ranchers who are making it work. They'll talk about their successes, challenges, and how they're building a future in farming.
Let's work together to create an agriculture industry that supports our families, feeds our communities, and gives our kids a chance to carry on this vital role. The future of family farming depends on it.
More from Farming on Purpose
If you are interested in signing up for the Marketing Routine class, do so here!
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Visit ThriveCart - I may earn affiliate commissions from links on this page.
#12 Beginning Farming and Resetting Your Farm Practices with DL Lautenbach
#45 Diversifying the Ranch with Jess at Perigo Hay and Cattle
#62 Your Life's Bingo Card and Flower Farming with Liz Fiedler of Sunny Mary Meadow Farms
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
As a farmer's wife, mother, and business owner, I understand the challenges of juggling multiple responsibilities while trying to grow your farm or ranch. Marketing often falls to the bottom of our to-do lists, but it's crucial for our success. Today, I want to share some practical tips on how to make marketing a manageable part of your routine.
Why Marketing Matters for Your Farm or Ranch
Marketing isn't just about selling products; it's about sharing your story, connecting with customers, and building a sustainable future for your family farm. As farmers and ranchers, we're not just business owners – we're caretakers of a legacy, passing down knowledge and values to the next generation.
Start with the Basics: Your Marketing Foundation
Before diving into complex strategies, let's focus on creating a solid foundation:
Choose Your Source of Truth: Pick one main place where customers can find accurate information about your farm or ranch. This could be your website, email list, or even a social media page. Whenever you communicate with customers, direct them to this one source.
Create a Simple Template: Make something easy to replicate for your marketing messages. It could be a basic graphic design, an email template, or a list of common questions and answers. The goal is to save time and maintain consistency.
Establish a Routine: Think about what your customers need to know, when they need to know it, and how often. Maybe it's a weekly email update or a monthly social media post about what's happening on your farm.
Making Time for Marketing
As busy farmers and ranchers, finding time for marketing can be tough. Here's how to fit it into your schedule:
Plan: Set aside time each month to plan your marketing topics, collect important dates, and set goals.
Create: Schedule time to actually make your marketing materials, whether it's taking photos, writing posts, or designing flyers.
Publish: This is crucial! Make sure you have dedicated time to share your marketing materials. It doesn't count if it never reaches your customers.
Growing Your Marketing Efforts
Once you have a basic routine in place, you can start to expand:
Add New Ways for People to Find You: This might mean trying a new social media platform or advertising in a different publication.
Create More Opportunities to Connect: Offer more chances for customers to get to know you and your farm better.
Finding Help When You Need It
If you're struggling to keep up with marketing on your own, consider these options:
Ask college students who need internships
Reach out to local programs with overlapping goals
Mentor FFA or 4-H members who need projects
Engage your most enthusiastic customers to help spread the word
Avoiding Common Marketing Pitfalls
As you develop your marketing strategy, watch out for these common traps:
Don't compare your marketing to others – focus on what works for your farm and family
Remember to grow your in-person network, not just your online presence
Avoid expensive software – free or low-cost options often work just fine
Set goals and track your progress
Don't waste time on strategies that don't fit your lifestyle or farm
Making Your Content Stand Out
When creating marketing materials, keep these tips in mind:
Be informative: Include all necessary details
Use visuals: People remember images better than text
Include a call to action: Tell people what you want them to do next
Give each piece a purpose: Know why you're creating it
Your Marketing Homework
If you take one thing from this post, let it be this: Determine your "source of truth" – that one place where customers can find accurate information about your farm or ranch. Make sure this information is included in all your marketing efforts.
Remember, as farmers and ranchers, we're not just marketing products – we're sharing our family's story, preserving our heritage, and building a future for the next generation. By making marketing a regular part of our routine, we can ensure that our farms and ranches continue to thrive for years to come.
If you are interested in signing up for the Marketing Routine class, do so here!
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for clients and our website!
Thrivecart is a software tool you can use to design online checkouts with every option you can dream up. You can sell physical and digital products, connect to loads of other softwares you use for your website, accepting payments, email marketing, and more. This is the most powerful tool I use and the lowest cost one. I recommend it for anyone who accepts online payments who wants to increase their revenue or average order value.
Visit ThriveCart - I may earn affiliate commissions from links on this page.
#57 Living Your Authentic Ag Journey with Matt Brechwald of Off-Farm Income
#67 Diversifying Your Cattle Income for Operation Growth with Neilson Beef
#75 Becoming an Industry with Open Doors with Macey Hurst of Lady Livestock Co
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
“I continuously am impressed with young producers and beginning producers alike of their determination and their resiliency. If they want to be a part of this industry and they want to live in rural America, and they want to find a way to help be on the farm, they have to come up with very innovative things.”
As a farmer and podcast host, I'm always eager to learn from experts in our field. Recently, I had the pleasure of catching up with my college friend Ben Brown, now an agricultural economist at the University of Missouri. Our chat was filled with valuable insights about the current state of farming and what the future might hold for us.
Ben and I go way back to our days at Kansas State University. Now, he's doing important work that affects all of us in agriculture. He studies things like crop insurance, government farm programs, and how farmers can make smart financial decisions.
The Ups and Downs of Farming Today
We started by talking about the challenges many farmers are facing right now. Ben explained that we're in a time where crop prices are lower, but the costs of running a farm haven't dropped as much. This is putting a squeeze on many farmers, especially younger ones who are just starting out.
But here's the thing – Ben says this isn't new. Farming has always had its ups and downs. He reminded me of something one of our college professors said years ago: it's always tough for young farmers to get started during times like these. But that doesn't mean it's impossible.
Getting Creative in Agriculture
What really got me excited was hearing about how farmers, especially younger ones, are finding new ways to succeed. They're not just sticking to traditional crops and methods. Instead, they're exploring niche markets, trying out specialty crops, and selling directly to consumers.
As a mom and a farmer myself, I know how important it is to be creative and adaptable. Ben shared stories of his students starting all sorts of unique businesses – from earthmoving companies to popcorn farms, and even raising llamas for wool!
The Changing Face of Farm Policy
We also talked about farm policy, which can seem pretty complicated sometimes. Ben pointed out that many of the policies that affect us as farmers are changing. They're not just about the farm bill anymore. Now, we need to pay attention to things like trade agreements, environmental regulations, and even tax laws.
This might sound overwhelming, but Ben had some great advice. He said it's important for farmers to stay informed and to think about how these changes might affect our businesses. It's not about predicting the future, but about being ready to adapt when things change.
Building Skills for Success
So, what can we do to set ourselves up for success? Ben highlighted two key areas:
As a mother and farmer, I know how important these skills are. They help us provide for our families and build businesses that can last for generations.
Looking to the Future
What struck me most about our conversation was Ben's optimism. Yes, farming is changing, but that also means there are new opportunities. Whether it's using new technologies, exploring different crops, or finding innovative ways to market our products, there are always possibilities for those willing to adapt and work hard.
For those of us balancing family life with running a farm, this message is especially important. We're not just working for ourselves – we're building a future for our children and our communities.
Ben's parting advice really stuck with me: "Stay committed in the tough times, and stay disciplined in the good times." As farmers, parents, and entrepreneurs, that's a motto we can all live by.
If you want to learn more from Ben, you can find his work through the University of Missouri's extension website or follow him on social media. He even does a weekly video about grain marketing that's free for anyone to watch.
Remember, fellow farmers and ranchers, we're all in this together. By staying informed, being creative, and supporting each other, we can face whatever challenges come our way. Here's to growing strong farms and even stronger families!
If you want to connect with Ben, check out his Twitter or visit his University of Missouri staff page to read his publications.
If you would like to support the podcast or be a part of the conversation join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for clients and our website!
Thrivecart is a software tool you can use to design online checkouts with every option you can dream up. You can sell physical and digital products, connect to loads of other softwares you use for your website, accepting payments, email marketing, and more. This is the most powerful tool I use and the lowest cost one. I recommend it for anyone who accepts online payments who wants to increase their revenue or average order value.
ThriveCart Link: https://backpocketsocial--checkout.thrivecart.com/thrivecart-standard-account/
I may earn affiliate commissions from links on this page.
You might also enjoy...
#14 Time vs. Money and Opportunity Cost on the Farm
#53 Ranching with an Eye on Financial Feasibility
#73 Income Streams, Marketing Beef, and Taking the Leap with Rancher Jess
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
I’m so glad you’re here and I hope you’ll take a moment to join the conversation with me and other listeners on social media.
Connect with me on Instagram, Facebook, and TikTok.
The podcast currently has 99 episodes available.
38,318 Listeners
947 Listeners
585 Listeners
368 Listeners
261 Listeners
107 Listeners
390 Listeners
295 Listeners
240 Listeners
79 Listeners
126 Listeners
628 Listeners
180 Listeners
1,395 Listeners
221 Listeners