“You don’t just clock out of agriculture — it’s a lifestyle.” 

In this episode of Farming on Purpose, I sit down with Olivia Harms — a sixth-generation rancher, country-western artist, and self-employed musician balancing life on the ranch with life on the road. 

From growing up on a family ranch dating back to 1872, to performing on national television and major rodeo stages, Olivia shares what it really takes to carry Western culture forward while building a creative career. We talk about authenticity in music, advocating for agriculture in urban spaces, navigating burnout, and balancing ranch life, marriage, and a demanding touring schedule. 

This episode is a powerful reminder that agriculture and creativity are both lifestyles — not jobs you clock out of — and that staying rooted matters, even when your work takes you far from home. 

Key Topics: 

LINKS 

Follow Olivia Harms and explore her music, tour dates, and merch: 

Follow Olivia on Instagram, Facebook, and TikTok: 

Sign up for the 8-Hour Marketing Plan here! 

Marketing Routine class, do so here! 

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page. 

Check out our favorite software tool for online sales: Thrivecart 

I may earn affiliate commissions from links on this page. 

Other Episodes You May Enjoy: 

#120: Finding Where You Belong on the Farm or Ranch – A thoughtful conversation about identity, purpose, and discovering your role within agriculture, especially when your path looks different than expected. Farming on Purpose 

#124: Marriage, Parenthood & Building a Business – A real-life look at balancing marriage, family, and entrepreneurship while building a business alongside life in agriculture. Farming on Purpose 

#117: Raising Kids, Cows, and Conversations: Paige Dulaney’s Real-Life Look at Ranching, Transition, and Family – Honest stories about family roles, legacy planning, and mixing business with relationships. Farming on Purpose 

About the Host of Farming On Purpose, Lexi Wright: 

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. 

Connect with me on Instagram, Facebook, and TikTok. 

“You can’t raise a cow that only has steaks on it — it doesn’t exist.” 

In this episode of Farming on Purpose, I sit down with Nola and Mikaela Schultz, a mother-in-law and daughter-in-law team behind Schultz Country Market, to talk about what it really takes to build a direct-to-consumer meat business inside a multi-generation farm. 

We cover the realities of processing, pricing, inventory management, and marketing — along with the family conversations, faith, and perseverance required to grow a business that supports both the farm and the people behind it. 

Nola and Mikaela share honest lessons from launching an on-farm market, navigating processor relationships, learning how to price meat sustainably, and using social media to reach customers far beyond their local community. This episode is a must-listen for anyone exploring direct-to-consumer sales, diversification, or family business transitions in agriculture. 

Key Topics: 

LINKS 

Sign up for the Schultz Country Market shipping waitlist: 

Sign up for the 8-Hour Marketing Plan here! 

Marketing Routine class, do so here! 

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page. 

Check out our favorite software tool for online sales: Thrivecart 

I may earn affiliate commissions from links on this page. 

Other Episodes You May Enjoy: 

#117: Raising Kids, Cows, and Conversations: Paige Dulaney’s Real-Life Look at Ranching, Transition, and Family – Honest stories about family roles, legacy planning, and mixing business with relationships. Farming on Purpose 

#74: Capturing Profit from Heifers with Direct-to-Consumer Beef with Amanda of 2383 Farms – A deep dive into selling beef direct to consumers, including challenges and pricing decisions. Farming on Purpose 

#76: Ag Entrepreneurship & Conviction in Fighting for the Family Farm with Amanda Radke – An entrepreneurial exploration of finding purpose, priorities, and diversified income on the farm. 

About the Host of Farming On Purpose, Lexi Wright: 

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. 

Connect with me on Instagram, Facebook, and TikTok. 

Finding your place in agriculture isn’t always simple—or straightforward. In this special mashup episode of Farming on Purpose, we’ve pulled together stories from past guests who share how they discovered (and sometimes redefined) their role on the farm or ranch. From balancing family dynamics and business decisions, to stepping into unexpected responsibilities, to building side ventures that make staying on the land possible—these voices remind us there’s no one-size-fits-all job description in ag. Their journeys show the heart, grit, and creativity it takes to carve out a role that fits both your skills and your dreams. 

Listen to the full interviews: 

Episode #8 Shifting Seasons in Motherhood and Ranching with Richelle Barrett 

Richelle Barrett 

https://www.facebook.com/theprairiecrocus 

https://www.prairie-crocus.com/ 

Episode #15 Developing Routines for Ranch Roles and Profitability with Marli Scarborough  

Marli Scarborough  

https://www.instagram.com/marliscarborough/ 

Episode #21 Systems for Managing Life & Work on the Farm with Natalie Egger 

Natalie Egger 

https://www.instagram.com/natalie_egger_consulting/ 

www.eggerconsulting.ca  

Episode #109 Building a Future on the Farm: How One Rancher Found Her Own Path Home  

Lettie Nickell 

https://lettienickell.com/  

https://www.facebook.com/mcbarmeatco 

https://www.instagram.com/lettienickell/# 

LINKS 

Sign up for the 8-Hour Marketing Plan here! 

Marketing Routine class, do so here! 

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.  

Check out our favorite software tool for online sales: Thrivecart 

I may earn affiliate commissions from links on this page. 

About the Host of Farming On Purpose, Lexi Wright: 

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. 

Connect with me on Instagram, Facebook, and TikTok.  

Starting a farm from the ground up isn’t easy—but it’s possible. In this episode, I pulled together stories from beginning farmers who are doing just that. Some bought back family ground. Others started with just a few acres, raising food for their own families and learning as they went. A few had help, and many didn’t. But every single one had to work through doubts, learn from failure, and find their own way forward. These are the stories of grit, family, long days, and the kind of deep belief it takes to build something that lasts. Whether you’re dreaming of your first 10 acres or trying to prove yourself in a family operation, I hope this episode reminds you—you’re not alone, and your story is worth building. 

Listen to the full interviews: 

Episode #103 Building a Ranch From Scratch: How One Family's Faith and Grit Created Their Legacy  

Laura Hicks 

www.laurahicks.org  

www.instagram.com/laura_a_hicks 

www.facebook.com/laura.hicks.1884  

Episode #77 How Full Time Farming Works for Winding Creek Farms  

Harry Frederick 

https://www.facebook.com/windingcreekfarmsKY 

www.windingcreekfarms.com 

https://www.instagram.com/windingcreekfarms/ 

https://www.tiktok.com/@windingcreekfarms801 

Episode #72 Advice from a First-Generation Farmer on Surviving Trends 

Joseph Blakeslee 

https://www.tiktok.com/@blakesleeacres?_t=8mBoNynbHVy&_r=1 

https://youtube.com/@blakesleeacres?si=ZRrEdeM9xztkVK0A 

https://www.facebook.com/share/KeVHkkjHNae61BUq/?mibextid=qi2Omg 

https://www.facebook.com/share/4AW7ZtymLMnYGcqq/?mibextid=qi2Omg 

Episode #99 Working Full Time While Building Her Farm Dream with Brenna Beard  

Brenna Beard 

https://www.instagram.com/brennabeardfarms/ 

https://www.youtube.com/@brennabeardfarms 

LINKS 

Sign up for the 8-Hour Marketing Plan here! 

Marketing Routine class, do so here! 

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.  

Check out our favorite software tool for online sales: Thrivecart 

I may earn affiliate commissions from links on this page. 

About the Host of Farming On Purpose, Lexi Wright: 

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. 

Connect with me on Instagram, Facebook, and TikTok.  

“You can do anything you set your mind to. I say that all the time—and I say that as a working mom. There’s judgment, exhaustion, and chaos, but I’m building a legacy for my daughter. She doesn’t know any different—this is just life for her, and that’s what makes it worth it.” 

In this episode of Farming on Purpose, I sit down with Cole and Penny DuSablon, the husband-and-wife team behind Springpoint Company in Newton, Illinois. What started as a 7×16-foot trailer selling livestock feed has grown into a thriving small-town business combining a feed store, western boutique, and trailer dealership — all built on faith, family, and hard work. 

We talk about the challenges and rewards of running a business together, parenting while growing a brand, and staying grounded in purpose when life gets hectic. Cole and Penny share what it’s really like to balance marriage, motherhood, and management in modern agriculture — and how trusting the process has shaped both their business and their family. 

Key Topics: 

You can find Cole and Penny online for more of their story and daily life behind Springpoint Company: 

LINKS 

Sign up for the 8-Hour Marketing Plan here! 

Marketing Routine class, do so here! 

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.  

Check out our favorite software tool for online sales: Thrivecart 

I may earn affiliate commissions from links on this page. 

Other Episodes You May Enjoy: 

About the Host of Farming On Purpose, Lexi Wright: 

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. 

Connect with me on Instagram, Facebook, and TikTok.

“If cash is king, cash flow is queen.” 

In this episode of Farming on Purpose, I sit down with Tressie Mitzner, economist with Kansas Farm Management, to talk about the side of ranching and farming that no one gets excited about—but everyone needs to understand: taxes, recordkeeping, and financial strategy. 

Tressie shares how she and her husband built their cow-calf operation from the ground up, why clean records matter more than most producers realize, and how to navigate high- and low-income years without losing sleep. She also breaks down some of the biggest tax code changes coming in 2025–2026 and how they’ll impact family operations across rural America. 

Whether you’re new to managing your farm’s books or just ready to take a more confident approach to your financial decisions, this episode will leave you with clarity, encouragement, and a few practical to-dos you can start right away. 

Key Topics: 

You’ll walk away from this episode ready to head into tax season with a plan—and a little less dread. 

Connect with Tressie 

Tressie welcomes questions and conversations from fellow producers and ag professionals. 

LINKS 

Sign up for the 8-Hour Marketing Plan here! 

Marketing Routine class, do so here! 

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page. 

Check out our favorite software tool for online sales: Thrivecart 

I may earn affiliate commissions from links on this page. 

Other Episodes You May Enjoy: 

Episode 87: Farm Succession Planning: Securing Your Family's Legacy 

Episode 8: Shifting Seasons in Motherhood and Ranching with Richelle Barrett 

Episode 19: Homesteading Skills with a Farm Family with 14 Hands Ranch 

About the Host of Farming On Purpose, Lexi Wright: 

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. 

Connect with me on Instagram, Facebook, and TikTok. 

“I don’t want to spend my short years on this earth doing things that are insignificant.” — Andrew Miller

In this episode of Farming on Purpose, I sit down with Andrew Miller, co-founder and CEO of Tulip Valley Farms in Washington’s Skagit Valley. We talk about the realities of building an agritourism-centered farm business, navigating regulations and community pushback, and choosing a meaningful life rooted in land and legacy.

Andrew shares openly about returning home after years in tech, the process of building something his family could be part of, and the unique challenges of running a U-pick tulip farm in an urban-adjacent region where tourism and agriculture collide. His story is equal parts courageous, strategic, and deeply human.

🌷 Instagram: @tulipvalleyfarms

The 8-Hour Marketing Plan — Build your one-day marketing roadmap

Marketing Routine Class

Join the Farming On Purpose Facebook Group

Shop Farming on Purpose Merch

Our recommended software for online sales: Thrivecart

I may earn affiliate commissions from links on this page.

About the Host of Farming On Purpose, Lexi Wright:

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.

Connect with me on Instagram, Facebook, and TikTok. 

“Imperfect planning is still better than no planning. If you don’t talk about it now, the people you love are going to be in a really hard spot.” 

In this episode of Farming on Purpose, I sit down with Jessica Groskopf, a Nebraska Extension Economist and fourth-generation farm wife who has spent over a decade helping families navigate some of the toughest conversations in agriculture: estate planning, farm transition, and preparing the next generation to lead. 

Jessica blends her professional expertise with her lived experience farming alongside her husband, giving her a unique and deeply practical perspective on what it actually takes to protect a multigenerational operation. We talk about the difference between estate planning and succession planning, how to start when you feel overwhelmed, the six documents every family should gather before meeting with an attorney, and why honest conversations are the foundation of a strong future. 

This episode is a must-listen for every generation on the operation — whether you’re thinking about stepping back or stepping in. 

Key Topics: 

You can find Jessica on Instagram at @jessicagroskopf for more resources and tools on farm business management. 

LINKS 

Sign up for the 8-Hour Marketing Plan here! 

Marketing Routine class, do so here! 

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.  

Check out our favorite software tool for online sales: Thrivecart 

I may earn affiliate commissions from links on this page. 

Other Episodes You May Enjoy: 

Episode 117: Raising Kids, Cows, and Conversations: Paige Dulaney’s Real-Life Look at Ranching, Transition, and Family 

Episode 115: Farm Accidents, Family, and Being Ready for the Unthinkable 

Episode 120: Finding Where You Belong on the Farm or Ranch

About the Host of Farming On Purpose, Lexi Wright: 

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. 

Connect with me on Instagram, Facebook, and TikTok.  

  ”A topic we talk about on the podcast or have talked about several times is the stories that we tell ourselves and how much they matter and shape our daily lives.” 

In this episode, I share why the Farming on Purpose podcast is shifting for summer and reflect on the stories we tell ourselves in agriculture. Inspired by The Psychology of Money, I explore how tail events—those rare, life-changing moments—shape our future, and why staying in the game matters more than chasing perfect formulas. It's a heartfelt reminder to keep showing up, even when the path feels uncertain. 

Key Topics: 

Why the podcast format is shifting for summer 

The power of the stories we tell ourselves in farm life and business 

Lessons from The Psychology of Money by Morgan Housel 

Understanding and responding to "tail events" 

The importance of staying in the game during uncertain times 

Balancing priorities as a mom, entrepreneur, and farmer 

How beliefs and habits shape long-term success in agriculture 

LINKS 

Sign up for the 8-Hour Marketing Plan here! 

Marketing Routine class, do so here! 

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.  

Check out our favorite software tool for online sales: Thrivecart 

I may earn affiliate commissions from links on this page. 

Other Episodes You May Enjoy: 

Episode 85: Resiliency: The Secret to Success in Farming and Ranching  

Episode 37: Looking Beyond Your Starting Point with Karoline Rose Bohannan  

Episode 14: Time vs. Money and Opportunity Cost on the Farm 

About the Host of Farming On Purpose, Lexi Wright: 

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. 

Connect with me on Instagram, Facebook, and TikTok.  

 ”We're not six year olds anymore. We're not children anymore. We're adult children and we're trying to raise our families too and continue a legacy. So there has to be grace on both sides.” 

In this episode of Farming on Purpose, I visit with Paige Dulaney, a ranch wife and mom of three from northeast Colorado. We talk about balancing motherhood and ranching, the real-life challenges of farm transition, and raising kids to love the land. Paige shares honest insights about building a life in agriculture, bringing kids along for the work, and why open conversations are key to protecting your family's legacy. 

Key Topics: 

Balancing motherhood, ranch life, and family 

Managing cattle across multiple counties 

Navigating farm transition with family 

Raising kids in agriculture and involving them in daily work 

Importance of early conversations about farm succession 

Building relationships in agriculture and rural communities 

Finding peace with maintaining instead of constant growth 

Hope for the future through connection and renewed interest in agriculture 

You can find Paige on TikTok for more of her story and a behind-the-scenes look at life on the ranch. 

LINKS 

Sign up for the 8-Hour Marketing Plan here! 

Marketing Routine class, do so here! 

Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.  

Check out our favorite software tool for online sales: Thrivecart 

I may earn affiliate commissions from links on this page. 

Other Episodes You May Enjoy: 

Episode 87: Farm Succession Planning: Securing Your Family's Legacy  

Episode 8: Shifting Seasons in Motherhood and Ranching with Richelle Barrett  

Episode 19: Homesteading Skills with a Farm Family with 14 Hands Ranch  

About the Host of Farming On Purpose, Lexi Wright: 

I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture. 

Connect with me on Instagram, Facebook, and TikTok.