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“You can do anything you set your mind to. I say that all the time—and I say that as a working mom. There’s judgment, exhaustion, and chaos, but I’m building a legacy for my daughter. She doesn’t know any different—this is just life for her, and that’s what makes it worth it.”
In this episode of Farming on Purpose, I sit down with Cole and Penny DuSablon, the husband-and-wife team behind Springpoint Company in Newton, Illinois. What started as a 7×16-foot trailer selling livestock feed has grown into a thriving small-town business combining a feed store, western boutique, and trailer dealership — all built on faith, family, and hard work.
We talk about the challenges and rewards of running a business together, parenting while growing a brand, and staying grounded in purpose when life gets hectic. Cole and Penny share what it’s really like to balance marriage, motherhood, and management in modern agriculture — and how trusting the process has shaped both their business and their family.
Key Topics:
You can find Cole and Penny online for more of their story and daily life behind Springpoint Company:
LINKS
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.
By Lexi Wright5
1414 ratings
“You can do anything you set your mind to. I say that all the time—and I say that as a working mom. There’s judgment, exhaustion, and chaos, but I’m building a legacy for my daughter. She doesn’t know any different—this is just life for her, and that’s what makes it worth it.”
In this episode of Farming on Purpose, I sit down with Cole and Penny DuSablon, the husband-and-wife team behind Springpoint Company in Newton, Illinois. What started as a 7×16-foot trailer selling livestock feed has grown into a thriving small-town business combining a feed store, western boutique, and trailer dealership — all built on faith, family, and hard work.
We talk about the challenges and rewards of running a business together, parenting while growing a brand, and staying grounded in purpose when life gets hectic. Cole and Penny share what it’s really like to balance marriage, motherhood, and management in modern agriculture — and how trusting the process has shaped both their business and their family.
Key Topics:
You can find Cole and Penny online for more of their story and daily life behind Springpoint Company:
LINKS
Sign up for the 8-Hour Marketing Plan here!
Marketing Routine class, do so here!
Join the Farming On Purpose Facebook group and visit the Farming on Purpose merch page.
Check out our favorite software tool for online sales: Thrivecart
I may earn affiliate commissions from links on this page.
Other Episodes You May Enjoy:
About the Host of Farming On Purpose, Lexi Wright:
I’m your host, Lexi Wright. I started the Farming on Purpose Podcast from a passion for sharing the future of production agriculture.
Connect with me on Instagram, Facebook, and TikTok.

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