In this podcast episode, we discuss what makes this season unique for the beauty category, what “creating magic” looks like during the holidays when every brand is fighting for attention, and how brands can build real loyalty when discounts dominate the conversation. Listen to the discussion with Vice President of Content and host, Suzy Davidkhanian, Principal Analyst, Sky Canaves, and Head of Marketing for Bluemercury, Minyi Su.

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For a transcript of this episode, click here: https://www.emarketer.com/content/podcast-making-holiday-magic-secret-beauty-brand-loyalty-with-bluemercury-reimagining-retail

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