The Revenue Formula

Making metrics matter


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If you want to operate SaaS effectively - you need to know how metrics are constructed, and when to use them.

Sounds obvious, but many many folks struggle with this, so we walk through two simple frameworks.

  • (00:00) - Introduction
  • (03:08) - Pain with metrics
  • (05:54) - The reality level
  • (10:16) - It takes time to move metrics
  • (14:58) - Metrics tree
  • (18:27) - Higher up, more actions
  • (21:07) - Don't just build what VCs want
  • (24:17) - The metric pyramid

  • Check out the definitive guide to revenue architecture here.

    *** 

    This episode is brought to you by Growblocks. Finding and fixing problems in your GTM shouldn't take weeks. It should happen instantly.


    That's why Growblocks built the first RevOps platform that shows you your entire funnel, split by motions, segments and more - so you can find problems, the root-cause and identify solutions fast, all in the same platform.


    ***

    Connect with us


    🔔 LinkedIn: Toni / Mikkel

    ✉️ Newsletter: revenueletter.substack.com 

    📺 Watch: https://www.youtube.com/@growblocks
    💬 Contact: [email protected]

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    The Revenue FormulaBy Toni Hohlbein & Raul Porojan

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