In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at Compeer Financial and PepsiCo’s pilot program to help lower the cost of strip-till equipment for farmers. In the Technology Corner, Noah Newman visits with Rob Saik, founder and CEO of Vi by VisorPRO. Also in this episode, the number of Big Dealers dropped again in 2026 and the latest Dealer Sentiments Report shows prices were up 1.5% vs. the prior report.