The fact that CO2 is invisible makes it challenging to explain the idea of carbon removal to the general public. But one part of a designer’s job is to visually communicate abstract ideas in a way that audiences understand, and that’s how Amanda Yee approached the task of redesigning the Nori brand logo.

Amanda serves as Senior Product Designer here at Nori and author of the recent Medium article, ‘The Story Behind Nori’s New Logo.’ On this bonus episode of Reversing Climate Change, she joins Ross to explain what inspired the Nori logo redesign, sharing the practical concerns she had with the original logo and describing the difference between good UX design and good visual design.

Amanda walks us through her approach to creating the new logo, discussing why she chose the orange and blue color palette and how the simplified design lends itself to both our climate and crypto communities. Listen in for Amanda’s insight on the opportunities for designers in the climate space and learn how the new Nori logo visually communicates the invisible idea of carbon removal.

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Check out our other podcast, a weekly panel show about carbon removal news called Carbon Removal Newsroom

Resources

Amanda’s Medium Piece on the Story Behind Nori’s New Logo

Michael Legget on Reversing Climate Change EP042

The Design of Everyday Things by Don Norman

Cy Twombly

Seaspiracy

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