This week, James and Robbie welcome Alice Rackley, CEO of Polytag, a groundbreaking company revolutionising plastic recycling with UV watermark technology. Trusted by major retailers like Aldi, Co-op, Ocado, and M&S, Polytag is set to cover 50% of UK domestic household recycling, driving significant change in the way we manage waste. Alice shares the story behind Polytag’s journey, explains the fascinating mechanics of their innovative barcodes, and discusses how this transparency impacts brands. Are companies embracing the data, or are they wary of the insights it reveals? 

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Join hosts James Piper and Robbie Staniforth as they delve into the world of recycling, hopefully having fun along the way. One thing is for sure, they will talk absolute rubbish from start to finish.

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