The trends, the dances, the lip syncing. We all know what TikTok is, but the question fundraisers are now asking is, 'how can it work for us?'

We were excited to the welcome the Nana Crawford, formerly of the British Red Cross, and The Hunger Project to give you a behind-the-scenes pass into their TikTok worlds, and how the channel is helping them communicate with new audiences.

In this episode we discuss:

• How TikTok can work for your charity

Nana Crawford is an award-winning Social Media Manager. With over a decade of experience across multiple industries, Nana managed an award-winning, innovative, and creative social media team, that has brought new life into the channels of the British Red Cross.

Sara Reyes developed The Hunger Project’s first comprehensive social media strategy. She now serves as their Associate Director of Global Communications, managing external communications with the goal of enhancing visibility, generating awareness, and supporting collaboration on a global scale.

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