In this episode of The Art of Dental Finance and Management, Art Wiederman, CPA, sits down with Rachel Wall, CEO and founder of Inspired Hygiene. For over 20 years, Rachel has helped dentists build thriving hygiene departments that deliver exceptional patient care and drive profitability.

Dental hygiene is a critical driver of both patient care and practice profitability. In this episode of The Art of Dental Finance and Management with Art Wiederman CPA, Art is joined by Rachel Wall, founder and CEO of Inspired Hygiene, for an in-depth discussion on building a high-performing hygiene department.

Rachel shares insights on the current state of dental hygiene in the U.S. and strategies for hiring and retaining hygienists in today’s competitive market. She explains why strong leadership from the dentist accounts for 50% of hygiene success and the importance of implementing clear, written Standards of Care.

Listeners will also learn Rachel’s four “R’s” for creating a referrable practice — Relationship, Retention, Reputation, and Referrals — and why small gestures like saying “please” and “thank you” matter. The episode covers key benchmarks for hygiene production, including the ideal percentage of total office revenue and the role of 4000 codes such as SRPs and periodontal maintenance.

Packed with actionable tips, this conversation is essential for dentists looking to elevate their hygiene department and maximize profitability.