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Dan Jasper is director of public relations at Mall of America in Bloomington, Minn.

Five things you’ll learn from this episode:

1. How Mall of America, as a major retail destination consistently providing first-class experiences, dealt with different challenges brought by COVID-19 and went beyond the extra mile by over-communicating what is happening at Mall of America, and what you can expect when you come here so that you can plan ahead and have the best experience
2.  How they handle protests fairly as private property holders and public figure appearances safely, and how Mall of America helped minority-owned businesses be successful and reach an enormous audience that they didn't reach before
3.   Discover the best PR practices that can help businesses win COVID-19 challenges.
4.   How Mall of America extended help to several impacted communities
5.   How social media is more than just a marketing tool; it is indeed a relationship-building tool. 

Quotables

•  "Go the extra mile when you're talking safety and all of the precautions in place. Go beyond what you think is necessary in terms of communicating with the guests. We really try to over-communicate what is happening at Mall of America — what you can expect when you come here — so that you can plan ahead and have the best experience." — Dan Jasper
• “Every year we have more than 40 million annual visitors and about 60% of those are what we call drive market or local; the rest are either across the nation or from other nations, international travel coming here, and there's no way to reach all of those people.” — Dan Jasper
• "We have a lot of partners in the community that are willing to reach out and help us secure this building. We had a lot of friends in the community that just showed support." — Dan Jasper
• "We reached out to businesses that were impacted, schools — everyone we could think of with destroyed property — and extended our help. We specifically asked how we could help them as a mall. So, the first thing we did was we listened to impacted communities." — Dan Jasper

About Dan Jasper

Dan Jasper has served as the amazing director of public relations at Mall of America for 17 years and has more than 20 years of PR and communications experience prior to that. Dan leads public relations, community relations, social media, storytelling, tourism, and the advanced service portal at the Mall of America. He is a key national spokesperson for the mall. He also manages crisis communications and government affairs.

Guest’s contact info and resources:

• Dan Jasper on LinkedIn: https://www.linkedin.com/in/dan-jasper-a962552/
• Mall of America official website: https://www.mallofamerica.com/

Sponsored by:

• On Top of PR is produced by Axia Public Relations. Forbes recognizes Axia as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoti

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.