In this conversation, Luzy King interviews Natalia Gaitan, founder of Hola Luz Creative Studio, about her journey from a corporate career in fashion design to becoming a successful entrepreneur. Natalia shares her experiences of redefining success, the importance of self-healing, and how motherhood has influenced her business. She emphasizes the significance of community support among women, the evolution of her business offerings, and the value of investing in high-quality services. The discussion also touches on the challenges of visibility and the definition of wealth as freedom.

🎙️ Episode Highlights: 

00:00 — Introduction to Natalia Gaitan and Her Journey

About Natalia:Natalia, founder and lead designer of Hola Luz Creative Studio (formerly Power Up Brand + Design), boldly advocates for purpose-driven branding. She is a Colombian immigrant and a Latina entrepreneur with over 10 years of experience designing for Fortune 500 companies, she transforms storytelling, cultural connection, and design into powerful brand identities for impact-driven founders and organizations. From building her business in a second language to stepping into leadership as a speaker and mentor, Natalia is committed to breaking barriers and empowering underrepresented communities. Through Hola Luz Creative Studio, she helps female and minority-owned businesses amplify their voices, elevate visibility, and create lasting legacies with strategic branding and web design that inspire connection and change.

Connect with Natalia on her website.

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