This episode we're turning the mic around for a reverse interview with Nina Sunday by a member of the podcast crew, Maeve Bailey.
TALKING POINTS
What are common business writing mistakes?
If you use too many words when you write, the recipient takes longer to read it; can be harder to decipher. Seeing a sea of words without white space or layout or bullets might create a ripple effect of the recipient putting the email aside to read later, slowing down the chain of communication.
What are top complaints about email communication?
- old subject lines re-used for a new subject
- not taking time to add a courtesy salutation
- long sentences that are hard to follow; write one sentence, one idea
- red flag words that turn off the reader e.g. ‘unfortunately’, ‘you should’
- unnecessary words making it too wordy
The five sentences initiative - all email responses to be 5 sentences or less. Quick wins to eliminate needless words – avoid qualifiers.
Pet peeve – unnecessary apostrophe in plurals e.g. video’s, book’s, etc.
When to use apostrophe to show possession and in contractions.
The contraction, ‘could’ve’, pronounced as ‘could of’; subsequently leading to being spelled as ‘could of’. Eww!
Add positive tone to emails to influence and build rapport, considering emails are words only with tone of voice, body language and facial expression absent.
Redundancy is unnecessary repetition adding to wordiness e.g. ‘reason why’, ‘close proximity’.
How bullets or dot points aid comprehension and memory, and provide white space that is visually inviting to read.
Techniques to avoid writer’s block:
- plan a document with pen and paper away from your desk; get your brain into big picture mode.
- turn paper to landscape instead of portrait
- ask who, what, where, when, why, how?
- freewriting technique
When to pick up the phone instead of emailing?
- the power to influence a yes response comes from picking up the phone.- seek first to understand; don’t start an email war
- any time you find yourself writing and rewriting a particular paragraph because it’s hard to explain, it's time to pick up the phone.
ABOUT NINA SUNDAY, CSP
BA (Eng), Dip Ed (Eng), Graduate (Direction/Production Management) of Australian Film, TV and Radio School, Certified Speaking Professional, Certified Virtual Presenter, Cert IV Workplace Training and Assessment.
Nina Sunday presents virtually and face-to-face on workplace culture, communication and productivity.
She is host of the business podcast, ‘Manage Self, Lead Others’ on the C-Suite Radio network.
After working in education, performing arts, sales and television, Nina Sunday founded Australian training company, Brainpower Training, with a network of Facilitators delivering leadership development and communication skills training to government and private sectors.
Nina’s 2018 book, ‘Workplace Wisdom for 9 to thrive; 12 soft skills you need to accelerate your career’ is available on Amazon, and is a selection of the US-based C-Suite Book Club’s list of leading business books.
Nina was a popular Chapter President of Professional Speakers Australia in 2020, 2013 and 2012.
Want to learn clear, concise, effective business writing skills? Virtual online course starting soon. Go to
https://www.brainpowertraining.com.au/business-writing-training/
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