How to Scale a Video Business

Managing and Improving Belief Systems. EP #186 - Den Lennie


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Today, Den reveals the 8 best battle-tested ways ever invented for accelerating the growth of your video business.

Here's a sneak peek at what you'll hear:

  • The single most important metric at the end of the business day. - 2:30
  • The curious reason why Den was about as nervous as a gypsy with a mortgage when buying his first “new” car even though he had enough money. - 5:45
  • A “10-letter word” you should avoid using in your marketing material. Sadly, many video production businesses like to use this 10-letter word in their advertising thinking it will help, but it only ever backfires. (If you do not want to attract low quality clients, then whatever you do, avoid using this 10-letter word! - 6:50)
  • The REAL reason prospective clients don't agree to your fees. Sure, sometimes they can't afford your fees, but more times than not, there's another reason why they say no. Hear this common reason why at 7:10
  • How to make mistakes like a pro. That's right, there is a correct way to make mistakes. Think about it. Nobody can ever avoid making them, but you can learn to minimize the damage. - 7:50
  • A dead giveaway you're dealing with an adult who has the maturity of child. (If you're dealing with an grown-arse man or woman and they do what's mentioned at 9:20, then you should run for the hills. At the very least, don't ever do business with them.)
  • Why trying to improve your business without improving what's between your ears is an exercise in futility. - 11:10
  • An almost spooky effective way to predict if you will fail or succeed in whatever venture or goal you're trying to achieve without having to waste your money on a palm reader or staring into a crystal ball. - 13:00
  • The "Beware of Day Rates" lesson. - 14:00
  • A horrible (but popular) way to determine how much you should charge for your video services. - 19:00


Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/

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How to Scale a Video BusinessBy Den Lennie

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