043: MANAGING EXPECTATIONS FROM THE START WITH CLAIRE JEFFORD

On the podcast today is Claire Jefford.  Claire began her award winning Interior Decorating firm in 2011 & quickly grew her business, boasting the highest reviewed design professional in the Greater Toronto area with 100 Houzz reviews. In 2017, Claire started a second business as a Business Coach.

With a background in Human Resources, Claire is passionate about having organized processes, marketing & she also loves creating videos. Audiences love Claire for her authentic personality, her helpful, straight up advice & cheeky sense of humor.

 TOPICS MENTIONED:

• Setting Expectations
• Planning
• Budgeting
• Delegation

THOUGHTS FROM CLAIRE:

• You create your own “luck” because you work hard.
• I am not a big fan of “Fake it until you make it.”
• Consider what you don’t like doing in your business and find a way to delegate it.
• Do things the right way from the start.
• Have the conversation about money upfront. That will give you a good indication on some things.
• Make it a point to sit down to review the letter of agreement and expectations with your client.
• Look back at previous experiences to identify red flags.
• Explain your processes and how you work.
• Be authentic. Provide value. Be consistent.
• Consider using video to bring brand awareness to your company.

SOCIALS:

• Website: www.clairejefford.com
• Facebook: Claire Jefford Consulting
• Instagram: @clairejefford
• Youtube: Claire Jefford

REFERENCES AND RESOURCES:

• Profit First by Mike Michalowicz 
• A Well Designed Business by LuAnn Nigara
• PIAC EP. 40 Kolleen Losch - Listen Today
• Interior Design Business Strategies - Join Today
• Build A Profitable Business for Interior Designers and Workrooms - Join Today