Innovation Waves: Data mining, big data, real-world evidence, AI, machine learning.

Hype Management: Handling initial excitement, realistic expectations.

Pressure on Statisticians: Validation of value, skepticism from stakeholders.

Rigor and Honesty: Importance of rigorous assessments, clear assumptions.

Building Trust: Establishing credibility within organizations.

External Pressure: Influence of consultants and external vendors.

Practical Examples: Futility analysis, real-world data usage.

Proactive Approach: Staying ahead of trends, internal and external communication.

Reputation and Networking: Internal trust, external credibility.

Implementation Challenges: Balancing innovation with practical application.

Educational Initiatives: Internal seminars, panel discussions, expert invitations.

Simple Solutions: Focusing on fundamental, proven methods.