After kicking off season 8 with a bang last week, we knew we had to keep up the standards. On this week’s episode of the affiliate marketing podcast, we have another amazing guest in Nic Yates, Head of Global Affiliate Partnerships, Silverbean. Nic has been in the affiliate and partnership marketing space since 2013. His role as head of global affiliate partnerships positions him as an ally to today’s extremely busy and ROI-targeted multi-channel marketing manager by raising awareness of affiliate marketing as an untapped growth opportunity for ecommerce brands across the partnership economy. Who better to discuss managing talent in a growing industry? 

As well as being a well-rounded digital marketing strategist, Nic always has one eye on the future of the channel supporting clients and Silverbean to grow within the partnership ecosystem. He launched and manages the Silverbean Open Brand to Brand Network, which has facilitated over 300 introductions between brands looking to partner with like-minded businesses. Nic also launched the Global Affiliate and Partner Marketing Mentor programme across EMEA, APAC and North America. His strategic view has supported Silverbean to expand globally, supporting the likes of Ralph Lauren, Virgin Australia, Revolut, John Lewis & Partners and many more.

Listen to hear more about: 

• Nic’s background and what he has offered the affiliate world 
• The key skills you need to portray to become a success within this industry 
• The challenges that all affiliate businesses will face

[02:10] - Nic discusses his successful mentoring programming 

[06:00] - Listen to hear why it is crucial to retain successful employees 

[18:00] - listen to find out about brand 2 brand partnerships 

[27:00] - Lee-Ann discusses what you should do to manage talent in a growing 

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Season 8 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!   

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