Manipulating The Masses

Manipulating The Masses

By Kaitlin McMillan & Zach PhillipsBusinessEntrepreneurshipMarketing
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Manipulating The Masses episodes

  • The Marketing of Shakespeare

    Kaitlin and Zach look WAY back to see how Shakespeare's plays were marketed around London, and how his tactics led to the infamous acclaim he still has today.

    Get In Touch: [email protected]

    Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

    45 min
  • The Marketing of Gatorade

    Kaitlin and Zach explore the complicated history of Gatorade. How was it invented, first marketed, and the issue involving the University of Florida.Also, how has Gatorade used "science-based" marketing to enhance the narrative of Gatorade's effectiveness on athletes?

    Get In Touch: [email protected]

    Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

    1 hr 21 min
  • The Marketing of Fox News

    Today, we’re going to be looking at the infamous and infuriating Fox News. The network that entered the media game in 1996, and shook up the entire destiny of America.

    Get In Touch: [email protected]

    Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

    1 hr 6 min
  • The Marketing of Diamonds

    Today, we’re going to look at, what I feel, is one of the best cases of marketing that we’ve reviewed. We will sparkle, we will glimmer, we will shine because we’re reviewing the marketing behind diamonds.It’s a classic example of supply and demand. How producers limit the supply and how marketers amplified demand to an incredible level.

    Get In Touch: [email protected]

    Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

    1 hr 16 min
  • The Marketing of Taylor Swift

    We’re going to discuss the marketing tactics and growth of Taylor Swift.Currently, Taylor is known for crashing the Ticketmaster site, mastering the art of social media, and having a Pope-like status among throngs of basic women across the country. But how did we get here?

    Get In Touch: [email protected]

    Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

    1 hr 7 min
  • The Marketing of Sustainability

    In this episode, Kaitlin and Zach will look at the evolution and growth of every brand’s new favorite phrase; sustainable. Reviewing how brands leverage that phrase to get consumers to buy into products that have little to do with helping combat climate change and make the world a greener place.

    Get In Touch: [email protected]

    Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

    1 hr 16 min
  • The Marketing of a UFO Whistleblower

    Kaitlin and Zach have a follow-up to one of their most popular episodes discussing the PR strategy behind UFOs from the angle of the newest UFO whistleblower, David Grusch, and the tactics used by the US Government for keeping the conversation quiet and discrediting those who try and speak out.

    Get In Touch: [email protected]

    Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

    56 min
  • The Marketing of Barbie

    This week, Kaitlin and Zach discuss the absolutely crazy story of how the iconic doll, Barbie was founded. And the unique marketing tactics the team at Mattel had to use in order to sell an adult doll (with breasts *gasps*) to children in the 1950s & 60s.

    Get In Touch: [email protected]

    Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

    48 min
  • Marketing of Celebrity Brands with Felicia C. Sullivan

    This week, Kaitlin and Zach sit down with branding & storytelling expert, Felicia C. Sullivan to discuss what makes or breaks celebrity brands.The group reviews brands like Fenty, Blue Ivy, Beats by Dre, and 818 tequila to determine what it takes for celebrities to launch successful brands.If you love Felicia's insights (like we did), be sure to visit her Medium page at https://medium.com/@felsull to stay up to date with her latest marketing insights!

    Get In Touch: [email protected]

    Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

    1 hr 45 min
  • The Rise & Fall of the Influencer with Nicole Lisson

    Zach and Kaitlin and joined by Content Director for M&P, Nicole Lisson. The group discusses how the term "influencer" has become soured, how brands first leveraged the power of the influencer, and what the future holds for these social media powerhouses.

    Get In Touch: [email protected]

    Visit Our Website: https://mcmillanphillips.com/manipulating-the-masses-podcast/

    1 hr 5 min

About Manipulating The Masses

From the publisher's feed

Kaitlin McMillan and Zach Phillips, Owners of McMillan & Phillips Creative Marketing Agency, use their experience in the advertising world to look through history at some of the most…