Kaitlin & Zach explore how the business of television helped spread the Satanic Panic that gripped families throughout the 80s, and how similar tactics were used to fuel QAnon and The Salem Witch Trials.

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Kaitlin and Zach explore the messaging and marketing tactics used by The American Red Cross, as well as some disinformation surrounding how the organization spends its $3b in revenue.

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Zach and Kaitlin explore the rise and fall of WeWork, and how company culture can benefit and hurt companies of all sizes.

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Kaitlin and Zach look at the marketing tactics behind some of the most wealthy church leaders in the United States. Using their tool, the duo puts together a campaign for marketing churches to millennials & Gen Z.

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Kaitlin and Zach examine the new age of hyper-sexualization of women in advertising, and how that trend has created a massive negative effect on body image for both young girls and boys throughout the world.

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Kaitlin and Zach explore the marketing tactics and long-term effects of gender roles portrayed in advertising throughout the 1800s - 1960s.

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Kaitlin and Zach review some of the below-board marketing tactics large companies use to gain a digital advantage during the holiday season.

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Kaitlin and Zach look at the strategy, implementation, and results of the infamous Got Milk? campaigns that were utilized throughout the 90s and early 2000s. How did such a simple campaign have such a big result? And did it benefit our health or the pockets of the milk producers?

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Zach and Kaitlin take a look at how social media algorithms have been used by a small number of people to promote Anti-Vax conspiracies, convince millions of Americans not to get the vaccine, and manipulate the national conversation.

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Kaitlin & Zach dive into the historical data of the 42 seasons of The Bachelor / Bachelorette series. Using data analysis, they predict who will win the current season featuring Bachelorette, Michelle Young.

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