Manipulating The Masses

Kaitlin and Zach explore the email marketing tactics behind the infamous Nigerian Prince scams that have plagued US citizens out of millions for over a decade.

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Kaitlin and Zach examine the rise and fall of the notorious founder of Theranos, Elizabeth Holmes. How she utilized the art of PR and storytelling to amass huge investments from powerful people, all for a product that didn't work.

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Kaitlin and Zach explore the effectiveness of subliminal messaging and how companies are utilizing subliminal tactics to increase sales and market share.

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Kaitlin & Zach examine the press tactics used by the US Government over the past 70 years in regards to denying the existence of UFOs and witnesses throughout the United States.

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Kaitlin & Zach examine the rise and fall of the #GirlBoss movement. As well as the foundations of the movement, key players, and how the movement has created a toxic trend of female business leaders.

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Kaitlin & Zach examine the history and recruiting strategies for the notorious Church of Scientology. Including the sophisticated search engine marketing campaign run by their mega "religion".

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Kaitlin & Zach examine the sales tactics used by Multi-Level Marketing (MLM) companies, and how those companies dupe people into falling for the traps and allure of a "self-starter" lifestyle.

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Kaitlin & Zach explore how the government utilized product placement campaigns within movies in the 30s to manipulate the public perception of cannabis throughout the United States.

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