Manipulating The Masses

Zach and Kaitlin review the marketing and advertising tactics behind pharmaceutical companies. Particularly the marketing campaign behind the promotion of OxyCotin and the effects that it's had on the American public.

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Kaitlin and Zach examine the history and impact of one of the longest-running character commercials, Flo from Progressive. As well as the impact character building has had in commercials, and what the future holds for Flo.

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Zach and Kaitlin explore the multi-trillion dollar industry of marketing to children. More than toys & snacks, car companies and even insurance agencies are starting to broach advertising directly to children.

How much buying power do kids really have?

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Zach & Kaitlin explore the new world of brand partnerships for performers. How social media can be a positive and a negative for developing personal image, and the new wave of influencers trying to break into the film & TV market.

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Kaitlin and Zach discuss the influence Ronald Reagan and the FCC had on dismantling the Fairness Doctrine, and how efforts to thwart debate on television has led to the biased media we have today.

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Zach and Kaitlin examine the data collection tactics behind the infamous company, 23 & me. How your genetic code can be sold and utilized by pharmaceutical, insurance, and other companies. As well as the potential for such data in the future.

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Kaitlin and Zach explore the tactics and direct advertising battles that have taken place between Coca-Cola and Pepsi for over a century. From jingles to endorsements, we determine who is currently winning the marketing battle between the soda giants.

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Kaitlin and Zach explore how brands are utilizing the ASMR phenomenon to produce commercials designed to trigger "tingly" feelings in the brains of people, and how tailoring online video to a specific audience can yield great results.

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Zach and Kaitlin compare modern content creators on social media to the OG influencer & Roman icon, Cicero. How Cicero's tactics to spread messaging has been replicated in the digital sphere, and what strategies were/are most effective.

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Kaitlin and Zach examine some good and bad rebranding efforts by companies, and also look at the legal battle over the branding of WWF.

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