There was a time when machine shops could sit back and wait for RFQs to land in the inbox. If you ran a solid shop, the work showed up.

That world is changing fast.

In this episode of My TRUE POSITION, I talk about the new reality of sales in manufacturing—prospecting tools like Apollo, using HubSpot to track opportunities, writing emails that actually get read, making phone calls that build relationships, and why consistent follow-ups matter more than ever.

This isn't theory. It's what we're doing right now at CARR Machine to build a modern sales engine.