MAP IT FORWARD Middle East

This is the 2nd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest John Abatzoglou. John is a Professor of Climatology at the University of California Merced.

In this series of the podcast, host Lee Safar and guest John will discuss the Impact of climate change on the coffee supply chain.

In this episode of The Daily Coffee Pro, Lee and John discuss the impact of climate change on coffee cultivation. They delve into how global warming is altering the optimal conditions for coffee growing, including temperature changes leading to both loss of suitable areas and potential new regions becoming viable for coffee cultivation.

The episode discusses the significant effects of temperature shifts on coffee yield and explores the concept of assisted migration to adapt to these changes.

Additionally, they touch on the broader implications of climate change, including the potential for reforestation as a carbon sequestration strategy. This episode provides a comprehensive look at the challenges and opportunities facing coffee farming amidst climate change.

00:00 Exploring Climate Change and Coffee Suitability

00:27 Sponsored Segment: Becoming a Coffee Consultant

01:06 Introduction to the Episode and Guest

01:16 The Impact of Climate Change on Coffee Cultivation

01:34 Understanding Coffee's Climate Preferences

02:24 The Effects of Global Warming on Coffee Production

05:03 Adapting Coffee Cultivation to a Changing Climate

06:15 Exploring Genetic Adaptation and Assisted Migration

07:49 Predicting Climate Change and Its Impact on Coffee Growing Areas

09:04 The Dire Predictions for Coffee Suitability and Potential New Growing Areas

11:31 Discussing Climate Change Complexity and Solutions

20:46 Looking Ahead: Carbon, Agriculture, and Climate Change

Connect with John and his lab at:

https://www.climatologylab.org/ and

https://www.linkedin.com/in/john-abatzoglou/

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The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

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🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the first in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest John Abatzoglou. John is a Professor of Climatology at the University of California Merced.

In this series of the podcast, host Lee Safar and guest John will discuss the Impact of climate change on the coffee supply chain.

In this episode of The Daily Coffee Pro by Map It Forward, John provides a foundational explanation of climate and climate change, emphasizing its slow-moving yet impactful nature on global temperatures and ecosystems, including the coffee industry.

The discussion extensively covers the scientific basis of climate change, underscoring human activities' role, especially fossil fuel consumption, in exacerbating global warming. John also delves into the implications of a warming climate on agriculture, particularly coffee cultivation, highlighting how shifts in optimal growing conditions could threaten coffee production.

The episode aims to elucidate the complex phenomenon of climate change, its undeniable linkage to human activities, and the necessity of both adaptation and mitigation strategies in safeguarding the future of coffee cultivation and the broader ecosystem.

00:00 Exploring the Impact of Climate on Coffee Cultivation

01:00 Introducing the Series on Climate Change and Coffee

02:06 Understanding Climate Change: Basics and Beyond

05:24 The Effects of Climate Change on Coffee Cultivation

08:07 Addressing Climate Change Skepticism in the Coffee Industry

09:55 Scientific Evidence and Solutions to Climate Change

16:25 Adapting and Mitigating Climate Change in Coffee Production

17:29 Wrapping Up and Looking Ahead

Connect with John and his lab at:

https://www.climatologylab.org/ and

https://www.linkedin.com/in/john-abatzoglou/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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This is the 5th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany and co-owned and supplied by 9 producers from around the globe.

In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond.

In this episode, Lee and Bram explore the challenges and opportunities within the specialty coffee industry, emphasizing the need for critical and innovative thinking to navigate these turbulent times.

They further discuss the impact of Nescafe's move into specialty coffee in Pakistan, the saturation of the specialty coffee market, and the necessity for businesses to differentiate themselves and manage expectations realistically.

It also highlights the importance of adjusting business models to meet consumer demands, the potential for market consolidation, and the role of innovation in ensuring the survival and growth of the coffee industry.

The show also touches upon the limitations of coffee competitions and the overall need for the industry to focus on concrete actions rather than empty gestures of community and innovation.

00:00 Exploring Nescafe's Impact in Pakistan

00:15 Sponsored Message: Becoming a Coffee Consultant

00:53 Introduction to the Series: The Future of Specialty Coffee

01:16 Realistic Outlook vs. Doom and Gloom

02:25 The Challenges and Opportunities in Specialty Coffee

03:14 Hope and Realism in the Coffee Industry

04:03 The Saturated Market of Specialty Coffee

05:57 Innovations and Adjustments in the Coffee Business

15:20 The Role of Consumer Behavior and Economic Factors

18:20 Innovative Solutions and the Future of Coffee

30:07 Closing Thoughts and How to Connect

Connect with Bram and Paso Paso here:

https://www.paso-paso.com/

https://www.instagram.com/paso_paso_coffee/

https://www.linkedin.com/in/bramdehoog/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 4th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany and co-owned and supplied by 9 producers from around the globe.

In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond.

This episode delves into the reasons behind the increasing speculation on whether coffee is going away, pinpointing labor shortages due to emigration and climate change as major challenges to coffee production.

Moreover, the conversation touches on the impact of price fluctuations on producers and the potential consequences of coffee farm consolidation by larger corporations and governments aiming to secure coffee supply.

Lee and Bram also highlight the potential for a loss in coffee diversity and quality due to these challenges but promises to explore hope for the future of coffee in the succeeding episode.

00:00 Exploring the Labor Crisis in Coffee Production

00:20 Introducing the Coffee Consultant Workshop

00:58 The Juicy Debate: Is Coffee Going Away?

01:25 The Troubles Brewing in the Coffee Industry

05:29 Labor Shortages: A Deep Dive into the Crisis

10:22 Climate Change and Price: Other Forces Against Coffee

14:45 The Future of Coffee Farms: A Grim Outlook

19:24 Consolidation in the Coffee Industry: A New Threat

27:41 Hope for the Future of Coffee? Stay Tuned

Connect with Bram and Paso Paso here:

https://www.paso-paso.com/

https://www.instagram.com/paso_paso_coffee/

https://www.linkedin.com/in/bramdehoog/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 3rd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany and co-owned and supplied by 9 producers from around the globe.

In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond.

This episode delves into the consequences of the current status quo within the coffee supply chain, particularly focusing on its impact on producers.

Using Mercon's bankruptcy as a case study, the discussion highlights the precarious nature of the coffee trading business, exacerbated by rising interest rates and changes in the market.

The episode also covers the broader effects on the coffee supply chain, including the shift towards home brewing and roasting. It prompts listeners to reconsider the sustainability of current practices within the coffee industry, and how entities like Paso Paso are offering alternatives to traditional models that may be more beneficial to producers facing financial pressures.

Furthermore, the shift in coffee consumption trends towards origin countries and the growing practice of producers roasting for local markets are explored as potential challenges to the supply of specialty coffee.

00:00 The Impact of Market Dynamics on Coffee Producers

00:25 Sponsored Message: Become a Coffee Consultant

01:03 Exploring the Validity of Specialty Coffee in 2024

01:36 Challenging the Status Quo in the Coffee Industry

03:04 Understanding Profit Margins Across the Coffee Supply Chain

05:26 The Realities of Specialty Coffee Pricing and Profitability

07:30 Innovative Approaches to Coffee Roasting and Distribution

10:56 The Mercon Story: A Cautionary Tale of Market Volatility

16:38 Addressing the Importer Finance Status Quo

20:01 Emerging Trends and Solutions in the Coffee Industry

22:32 Closing Thoughts and Next Episode Teaser

Connect with Bram and Paso Paso here:

https://www.paso-paso.com/

https://www.instagram.com/paso_paso_coffee/

https://www.linkedin.com/in/bramdehoog/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 2nd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany and co-owned and supplied by 9 producers from around the globe.

In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond.

This episode features a discussion on the transparency and operational models within the coffee industry, particularly focusing on how roasteries operate and the potential benefits of increased openness about business practices for coffee producers.

Lee and Bram discuss the traditional specialty coffee supply chain and compare it to the innovative model employed by Paso Paso, which aims to eliminate middlemen, thus allowing coffee producers to share in the roastery's profits and decision-making processes.

Additionally, the episode covers the importance of transparency in roasteries' operations, the potential benefits for coffee producers in being more involved in the chain, and how this model could provide a more sustainable and equitable future for the coffee industry.

00:00 Unveiling the Truth Behind Transparency Reports

00:24 Sponsored Segment: Becoming a Coffee Consultant

01:03 Introduction to the Daily Coffee Pro Series

01:27 Paso Paso: A Revolutionary Approach to Coffee Roasting

02:11 Challenging the Status Quo: Ownership and Transparency

03:23 The Unique Business Model of Paso Paso

08:03 Building Deeper Connections with Consumers

10:37 Navigating Business Decisions and Challenges

15:28 Comparing Traditional and Specialty Coffee Supply Chains

19:56 The Vision and Future of Paso Paso

22:00 Closing Thoughts and Next Episode Teaser

Connect with Bram and Paso Paso here:

https://www.paso-paso.com/

https://www.instagram.com/paso_paso_coffee/

https://www.linkedin.com/in/bramdehoog/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the first in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest Bram de Hoog from Paso Paso Coffee Roasters - a unique coffee roasting brand based in Hannover, Germany, and co-owned and supplied by 9 producers from around the globe.

In this series of the podcast, Lee and Bram discuss the viability of specialty coffee in 2024 and beyond.

In this episode, Bram and Lee discuss the blurry lines distinguishing specialty from commodity coffee, addressing industry challenges like the increasing volatility across the coffee supply chain.

This conversation also touches on consumer perception, the integrity of coffee sourcing and pricing, and how both big and small businesses navigate the spectrum of quality versus cost.

The dialogue opens up crucial questions about the responsibilities of everyone in the supply chain, from producers to cafe owners, in upholding the true essence of specialty coffee while ensuring the sustainability of the industry.

00:00 Debunking Specialty Coffee Myths

00:39 Sponsored Segment: Becoming a Coffee Consultant

01:17 Introducing the Series and Guest Bram de Hoog

05:51 Defining Specialty Coffee in Today's World

10:10 The Complexities of Specialty vs. Commodity Coffee

13:46 The Ethical Dilemmas in Coffee Sourcing

19:07 The Importance of Integrity in Coffee Business

20:33 Paying Fairly: Beyond the Specialty Label

24:09 The Reality of Coffee Pricing and Business Ethics

25:48 Reflecting on the Coffee Industry's Future

Connect with Bram and Paso Paso here:

https://www.paso-paso.com/

https://www.instagram.com/paso_paso_coffee/

https://www.linkedin.com/in/bramdehoog/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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This is the 5th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest from Ethiopia, Sara Yirga. Sara is a cafe owner, Roastery owner, Educator, consultant, and trainer in Addis Ethiopia. She co-owns Cherish Cafe and YA Coffee Roasters.

In this series of the podcast, Sara talks us through "The Sustainability of Coffee in Ethiopia".

In this episode of the podcast series, Sara and Lee discuss the vibrant cafe and roasting culture in Ethiopia, particularly focusing on the history of cafes and coffee culture, as well as the impact of coffee on the youth.

Sara sheds light on the development of cafe culture, the influence of Italian pastry, the significance of coffee in Ethiopian social fabric, and the opportunities created by barista competitions for the youth.

The coffee industry in Ethiopia is a force that is inspiring young people, creating jobs, and positively impacting the economy.

Connect with Sara Yirga here:

https://www.linkedin.com/in/sara-yirga-8b13831ba/

https://www.instagram.com/yacoffeeroasters/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

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🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

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📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

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Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

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This is the 4th in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest from Ethiopia, Sara Yirga. Sara is a cafe owner, Roastery owner, Educator, consultant, and trainer in Addis Ethiopia. She co-owns Cherish Cafe and YA Coffee Roasters.

In this series of the podcast, Sara talks us through "The Sustainability of Coffee in Ethiopia".

In this episode of the podcast series, Sara and Lee discuss the challenges faced by women in the coffee industry in Ethiopia, including the lack of information and restrictions on exporting coffee.

It also highlights the reforms that have taken place, allowing women exporters to directly buy from women producers.

The conversation also touches on the productivity of female households in coffee production and the need to invest in women.

Connect with Sara Yirga here:

https://www.linkedin.com/in/sara-yirga-8b13831ba/

https://www.instagram.com/yacoffeeroasters/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••

This is the 3rd in a 5-part series on The Daily Coffee Pro Podcast by Map It Forward with first-time guest from Ethiopia, Sara Yirga. Sara is a cafe owner, Roastery owner, Educator, consultant, and trainer in Addis Ethiopia. She co-owns Cherish Cafe and YA Coffee Roasters.

In this series of the podcast, Sara talks us through "The Sustainability of Coffee in Ethiopia".

In this episode of the podcast series, Sara and Lee discuss the significant role of women in the coffee industry in Ethiopia.

Sara emphasizes the need to empower women at the grassroots level to achieve sustainability and success in the industry.

This conversation highlights the cultural significance of coffee in Ethiopia and the potential for tourism, while also addressing the challenges and opportunities for women in the coffee supply chain.

Connect with Sara Yirga here:

https://www.linkedin.com/in/sara-yirga-8b13831ba/

https://www.instagram.com/yacoffeeroasters/

••••••••••••••••••••••••••••••••

The Daily Coffee Pro by Map It Forward Podcast Host: Lee Safar

https://www.mapitforward.coffee

https://www.instagram.com/mapitforward.coffee

https://www.instagram.com/leesafar

••••••••••••••••••••••••••••••••

🤑 This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

💡Support this podcast, watch this episode without sponsor messages by becoming a paid member of this YouTube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward

••••••••••••••••••••••••••••••••

🧐 Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting

••••••••••••••••••••••••••••••••

📓 Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops

••••••••••••••••••••••••••••••••

🎙 Check out the audio version of our podcast here:

Apple Podcasts: https://apple.co/3LgSXio

Spotify: https://spoti.fi/34ILPus

Google Podcasts: https://bit.ly/34mzcVV

Stitcher: https://bit.ly/3J2sOSg

••••••••••••••••••••••••••••••••

📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW

••••••••••••••••••••••••••••••••

Connect with us:

📧 email: support @ mapitforward.org

💻 Website https://mapitforward.coffee/contact

🤳 Instagram: https://www.instagram.com/mapitforward.coffee/

📧 Join our mailing list: https://mapitforward.coffee/mailinglist

••••••••••••••••••••••••••••••••