MAPPED OUT

Lauren peels back the curtain on her ‘hobbies’ and things that she has been into over the years – some well before starting a business was even a thought of hers. 

You work really hard, we just know it, but we hope that this episode inspires you to be consciously aware that you are more than just your work. In the words of Kenny Chesney… “live a little, have some fun.” 

Why are metrics important in business? They tell you everything you need to know in order to make business-altering (for the better) decisions. In this week’s episode, we’re breaking out the most important metrics to track in your sales and marketing, what they mean, why you should care about them and how to take those metrics and make decisions with them to improve and grow your business.

Download the Metrics Mothership [free]: brandgoodtime.com/metrics-mothership
Download the Lucrative Lead Tracker [free]: brandgoodtime.com/lucrative-lead-tracker

Our first-ever live marketing audit! Listen as Lauren sits down with Amanda Guerassio, Brand Designer, and dissects her current marketing efforts in order to make small but impactful changes that benefit her overall brand goals. They talk about reviving an email list, landing more speaking engagements, selling out workshops, and reaching income goals. 

Find Amanda online:

• https://www.instagram.com/studioguerassio/
• https://www.studioguerassio.com/ 
• https://www.linkedin.com/in/amandaguerassio/

Resources mentioned in the audit:

• PR Pitch Template: https://docs.google.com/document/d/136GStYqRGpF1Gg6qoTGlJPiHuSrEjSBSr1uryxhl2Kk/edit?usp=sharing 
• My favorite SEO tool: ubersuggest.com  

Submit to be the next business Lauren live-audits on the podcast: https://docs.google.com/forms/d/e/1FAIpQLSeQ_zcUrCAUy8QbvEeAxKjjb25PKAMmr9FhsSfW6v05GgiMew/viewform?usp=sf_link 

Your best marketing tool? Your website. In this episode, Lauren breaks down WHY it's your best marketing tool and how to make it an optimal marketing tool for your brand.

Download the Metrics Mothership [free]: https://brandgoodtime.com/metrics-mothership

Connect with me on LinkedIn: https://www.linkedin.com/in/laurenloreto/
Follow me on Instagram: @shesbusyaf @brandgoodtime

We're kicking off season 4 (!!!) of She's Busy Af with a ~different~ kind of eppie. Grab a margarita (or a seltzer water) and kick your feet up as Lauren talks about all the things she's currently obsessed with in and outside of business. We're talking SEO, candied jalapeños, Real Housewives of New York + more.

Have a topic request? Head to the website to submit: www.shesbusyaf.com
Connect with us on Instagram @shesbusyaf @brandgoodtime

Are trade shows and conferences stale marketing tactics? Is participating in a trade show or conference a good fit for your business? How do you maximize your visibility at trade shows and conferences? Find out why this is one of my favorite marketing tactics in business.

Let me help you build your marketing plan: brandgoodtime.com/client-intake-form 

Connect me on LinkedIn: Lauren Loreto & follow with me on Instagram: @shesbusyaf @brandgoodtime

Are media kits dead? How do you negotiate more money in brand deals? What is a digital creator? In this week’s episode, Lauren chats with Hannah Wallner of Mad Rad Media about how brand deals aren’t just to be had with influencers and how you can leverage more money with brand partnerships as an entrepreneur.

Connect with Hannah

• https://madrad.co/    
• https://www.instagram.com/madradmedia/

How do you implement honest, authentic marketing into your business? Why does being an honest marketer matter? Lauren reveals 5 marketing strategies in this episode to help you be an authentic marketer, attracting a tribe of GOOD business that stands the test of time.

• Work with us: brandgoodtime.com/work-with-us
• Submit a topic request: shesbusyaf.com

How do you increase the customer lifetime value? For service providers, this can seem tricky and/or daunting unless you have an agency with multiple service offerings. Tune in to learn how you can make small tweaks (and even just get flat-out creative) in your service suite to increase the lifetime value of your clients as a done-for-you service provider. 

• Purchase the Marketing Strategy Template ($50 off with code BUSYAF): https://bit.ly/sbaf-90-day-template 
• Learn more about Marketing Strategy Intensive & work with us: brandgoodtime.com/work-with-us

What is marketing? What is sales? When do marketing and sales intersect? Learn the true difference between marketing and sales and why you can’t blame marketing for lack of sales.

Purchase the Marketing Strategy Template ($50 off with code BUSYAF): https://bit.ly/sbaf-90-day-template 

Learn more about Marketing Strategy Intensive & work with us: brandgoodtime.com/work-with-us