MAPPED OUT

At Brand Good Time, our niche “clientele” are brands that are down to have a good time, and we keep it at that. Because of this, we have a large spectrum of clients in different industries and at different stages. Naturally,  start-ups fall onto our plates and they happen to be a favorite to work with because essentially - the possibilities are endless and things can always take a fun and exciting new direction. Whether you’re interested in working more with start-ups, or want to know some ins and outs of the process - dive into today’s episode to learn more!

Topic Discussed:

• How the mentality of working with startups is different
• The opportunity to create lots of change and influence 
• Having to be on your toes and run with inevitable changes

Connect with us:

Follow us on Instagram: @shesbusyaf @brandgoodtime

Find us online: brandgoodtime.com & shesbusyaf.com

Book a call with us: https://calendly.com/brandgoodtime/sales-call 

Get ready for a mix of money and motherhood with a special guest Kimberly Tara.  We discuss money stress and hardships and how it’s more common than you might think, using your time wisely when you don’t have much of it, and why a minivan might not be your best bet for a car when you have a family of six. Whether you’re a parent or not, this is a must-listen.

Topic Discussed:

• Growing up without money education vs with money education 
• Growing a family of 6 and why a minivan is NOT the go to car
• Why it’s important to have an educated understanding of taxes and tax planning and tax preparation in your business – even if you’re not the one doing it 
• When you should start thinking about tax planning and when tax strategy should come into play 
• How to find a qualified money professional
• Money stress and hardships, and surprisingly how common it is – and why Kimberly suggests one of your first investments in business should be outsourcing the money part
• Why monthly or quarterly money assessments are crucial to growth of your business 
• How to make sure you’re not pouring from an empty cup as a mom and business owner 
• Using your time wisely when you’re strapped for it 
• Top recommended resources for entreprneuers and small but growing businesses 

Connect with Kimberly Tara

• www.taracpafirm.com
•  @taracpafirm
• www.messywonderful.com
•  @messy_wonderful

Book Recommendations: 

• Everything is Figureoutable
• The Compound Effect 
• Think and Grow Rich
• Die with Zero 

Connect with us:

• Follow us on Instagram: @shesbusyaf @brandgoodtime
• Find us online: brandgoodtime.com & shesbusyaf.com
• Book a call with us: https://calendly.com/brandgoodtime/sales-call 

Never really quite know what to get a client for a gift, but want them to know you appreciate them trusting you with their business? We’ve got you covered - from our favorite gift-giving ideas to sweet discount codes you can use when planning, you’ll  win at client gift-giving this year. (don’t worry - we go above and beyond the typical Starbucks or Target gift card).

Topics Discussed:

• Why we love client gifting and recommend it
• Why being thoughtful in client gifting pays off 
• Some of our favorite client gift ideas that aren’t just a Starbucks gift card

Referral links (disclaimer: we receive affiliate commission on all of the below]

• BoxFox: HTTP://RWRD.IO/YETC36Z
• Brooke Michelle Photo: https://shop.brookemichellephoto.com/apparel-shop code BRANDGOODTIME gets you 30% off
• Storyteller Tactics Deck: https://amzn.to/3u4OOXk 

Ever heard ‘a goal without a plan is just a dream?’ Well, not to get all inspirational quote mom from HomeGoods on you, but it's the truth. Without a plan and solid objectives, whatever you want to achieve will not happen. But it can if you buckle down and plan out how to get there - and that’s exactly what I’m here to help you do on today’s episode. Make sure to tune in towards the end for a freebie to help you start planning!

Topic Discussed:

• What growth can look like in your business
• Our formula for planning for growth within your business
• Everything you need to consider when planning action strategies

Download our metrics mothership: https://brandgoodtime.com/metrics-mothership 

Connect with us:

Follow us on Instagram: @shesbusyaf @brandgoodtime

Find us online: brandgoodtime.com & shesbusyaf.com

Book a call with us: https://calendly.com/brandgoodtime/sales-call

While it may be considered “old school” and somewhat costly, outbound marketing is still a fantastic method of marketing you should definitely use. In this episode, we’ll dive into the differences between inbound and outbound marketing, the benefits of each, and how you can start using outbound marketing in your business.

Topic Discussed:

• The difference between inbound and outbound marketing
• The benefits of inbound vs outbound marketing
• Why you should consider adding outbound marketing to your marketing strategies 
• How to implement outbound marketing in your business 

Connect with us:

Follow us on Instagram: @shesbusyaf @brandgoodtime

Find us online: brandgoodtime.com & shesbusyaf.com

Book a call with us: https://calendly.com/brandgoodtime/sales-call 

One if the best ways to get out of the vacuum of what you know in your business practice is to get in front of AND be around other industry professionals. The most immersive way to do this? Conferences. In this episode, we talk about the conferences we have our eyes on and how to know what to consider when picking out conferences to attend.

Topic Discussed:

• What conferences can do for your business
• Two things we suggest considering while searching for conferences to attend
• Conferences we have our eyes on such as INBOUND, Adobe Max, Content Marketing World, Webflow Conf, and Showit Spark

Connect with us:
Follow us on Instagram: @shesbusyaf @brandgoodtime
Find us online: brandgoodtime.com & shesbusyaf.com
Book a call with us: https://calendly.com/brandgoodtime/sales-call 

There are so many unknowns when it comes to building a business and having a team, even if this isn’t your first rodeo. What do you put in a job description? Who do you hire first? How do you train your team to be resourceful? Join Lauren and her guest, Kira La Forgia of Paradigm Consulting, in a candid conversation about hiring and growing a team.

Topic Discussed:

• Business coaches and how they fit into HR strategies 
• How to make hires that care about your business (Best team members care about their career)
• Why the job description is so important and how to build it to complement the business growth 
• Fill the holes where you need the most help first 
• Navigating fears of people not being with you forever 
• The difference between a contractor and an employee and what your business really needs 
• Inter-company mentorship and how it enhances the legitimacy of our industries 
• Where corporate culture is going from a marketing and HR perspective
• How to train your employees to be figure-it-outlets 
• How to know when it’s time to really work on your HR strategy

Connect with Kira & The Paradigm Consulting

Instagram: theparadigmm

Her website & blog: https://the-paradigm.com/
Purchase her workshop that *literally* opened my eyes bigtime: https://brandgoodtime--paradigmconsulting.thrivecart.com/workshop/

Connect with us:

Follow us on Instagram: @shesbusyaf @brandgoodtime

Find us online: brandgoodtime.com & shesbusyaf.com

Book a call with us: https://calendly.com/brandgoodtime/sales-call 

Whether your business is big or small, sometimes what good marketing for any size of brand boils down to this:  having the time, or having the hands. Or both. Your marketing, especially when you’re busy and you have X amount of client work or orders, should never go quiet. This revolves around understanding your marketing funnel and it’s avenues and how YOU can manage them. Sometimes, we can’t manage them ourselves - so we have to call in the troops. (AKA, outsourcing) So are you ready to figure out how to make your marketing a well oiled, constant working machine? Hit that play button! 

Topics discussed:

•  Understanding how the marketing funnel works within your business.
•  How marketing affects top of mind space within a consumer. 
• The importance of consistency inside your marketing plan.

See all available positions at Brand Good Time: brandgoodtime.com/join-the-team

Follow us on Instagram: @shesbusyaf @brandgoodtime

Find us online: brandgoodtime.com & shesbusyaf.com

Book a call with us: https://calendly.com/brandgoodtime/sales-call 

As a business owner, you know that what you offer is very specific. And you've probably learned that straying from what you offer to accommodate a client need isn't always the best idea. BUT. What if you strayed, and strayed wildly successfully by involving a strategic partner? Your client needs more than what you offer. It's as simple as that. What if you had control over this and how it impacts your projects for that? That's where strategic partnerships can play a role.  

Tune in to hear all about strategic marketing partnerships that will not only benefit your clients and customers, but you in the long run. (PS: Some  exciting news towards the end of the episode, so make sure to listen all the way!)

Topics discussed:

• What strategic marketing partnerships entail
• How to discover strategic partners that align with you and your business
• How strategic marketing partnerships can boost your revenue 

Check out Brand in a Bottle: brandgoodtime.com/brand-in-a-bottle

Follow us on Instagram: @shesbusyaf @brandgoodtime
Find us online: brandgoodtime.com & shesbusyaf.com
Work with us: brandgoodtime.com/work-with-us

Lauren recaps the events leading up to her wedding and the wedding itself. From the engagement, civil ceremony, engagement party and the church wedding, she's leaving no detail spared. 

The photos to match the story: bit.ly/loreto-wedding
Our perfect wedding photographer: brookemichellephoto.com @brookemichellej