MAPPED OUT

In this episode, we're talking all about the future of web development, TikTok, and ChatGPT. We'll be diving into the latest trends and advancements in these areas, from the rise of progressive web apps to the impact of TikTok on social media. And of course, we'll explore how ChatGPT, an AI-powered language model, is changing the game for human-machine interactions. 

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenloreto
Follow us on Instagram: @brandgoodtime

AI copy tools like ChatGPT are taking the world by storm. But, I have to argue that I don't think they're perfect, and I don't think they'll ever fully replace HUMANS in the way of creative marketing. They do, however, create massive efficiencies in marketing processes. I believe this: ChatGPT can 100% transform how efficient you are in marketing, and I'm going to break down just how (while still being ethical and true to your brand).

Visit us online: brandgoodtime.com
Follow us on Instagram: instagram.com/brandgoodtime

In this episode, Lauren dives into the world of marketing and highlight six women who broke barriers, challenged stereotypes, and made significant contributions to the industry. From groundbreaking advertising campaigns to revolutionary market research, these women have left an indelible mark on marketing history.

When it comes to running ads on social media (namely, Facebook Ads), is a dollar better spent on ads or on champagne? As with many questions about life's big decisions, the answer here largely depends on your business and your goals - and what you hope to accomplish with your advertising campaign. Tune in as Lauren talks about some main foundations to set prior to running Facebook Ads, and when to know you're ready.

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenloreto/
Book a call with Lauren: https://calendly.com/brandgoodtime/sales-call

Are you looking for a way to make your business more visible? How about some tips on how to cultivate a strong middle-of-funnel strategy? In this episode, we’re going to talk about visibility, and how it works with the customer journey. We’ll discuss why it’s important to consider the middle of that journey when developing your visibility plan, and give you some tips on how you can create an impactful strategy without spending too much time or money. We also want to talk about email funnels and social proof—what they are and how they can help grow your business. We’ll give tips on how these strategies work together as well as how they can complement each other when trying to reach new customers or retain existing ones.

Grab the metrics mothership: https://www.brandgoodtime.com/metrics-mothership   

Book a call with Lauren: https://calendly.com/brandgoodtime/sales-call 

Conflict is the result of miscommunication. In business (and in life) conflict is inevitable. Tune in as Lauren breaks down solutions for addressing conflict as a leader and ways to be effective when dealing with both.

Buy the book (and thank us later): https://amzn.to/3x0a9Tj 

Connect with me on LinkedIn: linkedin.com/in/laurenloreto

Topics discussed:

• How taking ownership is the key to success in leadership
• Examples of ways to take ownership
• How to address conflict with clients and your team

One of the biggest questions businesses ask is “how do I know my website is sucessful?” In this episode, Lauren breaks down the anatomy of a “successful” website and chats about the most important metrics to track.

Download our REVAMPED Metrics Mothership: https://brandgoodtime.com/metrics-mothership 

How to Install Google Analytics to your website: https://support.google.com/analytics/answer/9304153?hl=en

Try HotJar for free: https://hotjar.com/ 

Book a call with us: https://calendly.com/brandgoodtime/sales-call 

Topics discussed

• How to set goals for your website
• How your website goals should be tied directly to business goals
• The two main metrics to track for your website
• The difference between organic search, organic social, referral and direct traffic
• The best tools for tracking data for your website 

Entrepreneurship and building a business has some serious ups and downs. In this episode, Lauren dives into the 8 big things she’s learned over her 8 years of entrepreneurship and how you can learn from them, too.

Topics discussed

• Branding and not falling for visual trends 
• Why legally protecting your business is a non-negotiable
• The importance of listening to your gut 
• Trusting that there are other ways to achieve results
• Why hustling shouldn’t be looked at as a bad thing
• The importance of support 
• One of the best investments to make as soon as you can
• Why client experience and employee experience should be a top priority

Follow us on Instagram: instagram.com/brandgoodtime  

Scaling is not linear, and it can be daunting. Where do you start? Is it right for your business? At the end of the day, scaling isn’t meant for every business, and if you do decide scaling is for you, it’s important to be strategic in your approach. Learn how to scale a service-based business with these foundational steps.

Book a consult: https://www.brandgoodtime.com/contact
Try HoneyBook for $1/month: http://share.honeybook.com/brandgoodtime

Scaling? Grab a copy of Built to Sell: https://amzn.to/3CCdU4H
Want to stay small and lean but still make measurable progress? Grab a copy of Company of One: https://amzn.to/3iqF2wB 

Topics Discussed:

• What scaling looks like
• Understanding profit margins to make decisions
• Organizational structures and trajectory of a business
• Where to start for setting automations in your business
• How processes are a crucial step to scale
• Examples of how we use HoneyBook to automate the majority of our marketing and sales cycles
• The logistics of bringing on a team and where to start
• Why a feedback loop matters and how to apply it to customers AND team members

One of the cool things about a new year in the business world is predicting new marketing trends and learning up on them so that you can get a head start on implementing them. Between the best platforms to grow your personal brand, how to elevate your customer’s experience (and team experience), and if paid advertising is even important, dive into the new year with these new predictions in your pocket.

Topics Discussed:

• LinkedIn's role in building a personal brand
• Paid Advertising or SEO: which is a better investment this year?
• The two big secrets to brand evolution in 2023
• How to apply specific customer experience strategies to your business

Check out our 90 Day Plan service: https://brandgoodtime.com/90-Day-plans 

Join Thought Leaders Collective: https://propegy.thrivecart.com/tlc/?affiliate=brandgoodtime 

Follow us on Instagram: https://www.instagram.com/brandgoodtime    

Sources: https://kinsta.com/blog/linkedin-statistics/