Are you looking for a way to make your business more visible? How about some tips on how to cultivate a strong middle-of-funnel strategy? In this episode, we’re going to talk about visibility, and how it works with the customer journey. We’ll discuss why it’s important to consider the middle of that journey when developing your visibility plan, and give you some tips on how you can create an impactful strategy without spending too much time or money. We also want to talk about email funnels and social proof—what they are and how they can help grow your business. We’ll give tips on how these strategies work together as well as how they can complement each other when trying to reach new customers or retain existing ones.

Grab the metrics mothership: https://www.brandgoodtime.com/metrics-mothership   

Book a call with Lauren: https://calendly.com/brandgoodtime/sales-call 

Conflict is the result of miscommunication. In business (and in life) conflict is inevitable. Tune in as Lauren breaks down solutions for addressing conflict as a leader and ways to be effective when dealing with both.

Buy the book (and thank us later): https://amzn.to/3x0a9Tj 

Connect with me on LinkedIn: linkedin.com/in/laurenloreto

Topics discussed:

• How taking ownership is the key to success in leadership
• Examples of ways to take ownership
• How to address conflict with clients and your team

One of the biggest questions businesses ask is “how do I know my website is sucessful?” In this episode, Lauren breaks down the anatomy of a “successful” website and chats about the most important metrics to track.

Download our REVAMPED Metrics Mothership: https://brandgoodtime.com/metrics-mothership 

How to Install Google Analytics to your website: https://support.google.com/analytics/answer/9304153?hl=en

Try HotJar for free: https://hotjar.com/ 

Book a call with us: https://calendly.com/brandgoodtime/sales-call 

Topics discussed

• How to set goals for your website
• How your website goals should be tied directly to business goals
• The two main metrics to track for your website
• The difference between organic search, organic social, referral and direct traffic
• The best tools for tracking data for your website 

Entrepreneurship and building a business has some serious ups and downs. In this episode, Lauren dives into the 8 big things she’s learned over her 8 years of entrepreneurship and how you can learn from them, too.

Topics discussed

• Branding and not falling for visual trends 
• Why legally protecting your business is a non-negotiable
• The importance of listening to your gut 
• Trusting that there are other ways to achieve results
• Why hustling shouldn’t be looked at as a bad thing
• The importance of support 
• One of the best investments to make as soon as you can
• Why client experience and employee experience should be a top priority

Follow us on Instagram: instagram.com/brandgoodtime  

Scaling is not linear, and it can be daunting. Where do you start? Is it right for your business? At the end of the day, scaling isn’t meant for every business, and if you do decide scaling is for you, it’s important to be strategic in your approach. Learn how to scale a service-based business with these foundational steps.

Book a consult: https://www.brandgoodtime.com/contact
Try HoneyBook for $1/month: http://share.honeybook.com/brandgoodtime

Scaling? Grab a copy of Built to Sell: https://amzn.to/3CCdU4H
Want to stay small and lean but still make measurable progress? Grab a copy of Company of One: https://amzn.to/3iqF2wB 

Topics Discussed:

• What scaling looks like
• Understanding profit margins to make decisions
• Organizational structures and trajectory of a business
• Where to start for setting automations in your business
• How processes are a crucial step to scale
• Examples of how we use HoneyBook to automate the majority of our marketing and sales cycles
• The logistics of bringing on a team and where to start
• Why a feedback loop matters and how to apply it to customers AND team members

One of the cool things about a new year in the business world is predicting new marketing trends and learning up on them so that you can get a head start on implementing them. Between the best platforms to grow your personal brand, how to elevate your customer’s experience (and team experience), and if paid advertising is even important, dive into the new year with these new predictions in your pocket.

Topics Discussed:

• LinkedIn's role in building a personal brand
• Paid Advertising or SEO: which is a better investment this year?
• The two big secrets to brand evolution in 2023
• How to apply specific customer experience strategies to your business

Check out our 90 Day Plan service: https://brandgoodtime.com/90-Day-plans 

Join Thought Leaders Collective: https://propegy.thrivecart.com/tlc/?affiliate=brandgoodtime 

Follow us on Instagram: https://www.instagram.com/brandgoodtime    

Sources: https://kinsta.com/blog/linkedin-statistics/

At Brand Good Time, our niche “clientele” are brands that are down to have a good time, and we keep it at that. Because of this, we have a large spectrum of clients in different industries and at different stages. Naturally,  start-ups fall onto our plates and they happen to be a favorite to work with because essentially - the possibilities are endless and things can always take a fun and exciting new direction. Whether you’re interested in working more with start-ups, or want to know some ins and outs of the process - dive into today’s episode to learn more!

Topic Discussed:

• How the mentality of working with startups is different
• The opportunity to create lots of change and influence 
• Having to be on your toes and run with inevitable changes

Connect with us:

Follow us on Instagram: @shesbusyaf @brandgoodtime

Find us online: brandgoodtime.com & shesbusyaf.com

Book a call with us: https://calendly.com/brandgoodtime/sales-call 

Get ready for a mix of money and motherhood with a special guest Kimberly Tara.  We discuss money stress and hardships and how it’s more common than you might think, using your time wisely when you don’t have much of it, and why a minivan might not be your best bet for a car when you have a family of six. Whether you’re a parent or not, this is a must-listen.

Topic Discussed:

• Growing up without money education vs with money education 
• Growing a family of 6 and why a minivan is NOT the go to car
• Why it’s important to have an educated understanding of taxes and tax planning and tax preparation in your business – even if you’re not the one doing it 
• When you should start thinking about tax planning and when tax strategy should come into play 
• How to find a qualified money professional
• Money stress and hardships, and surprisingly how common it is – and why Kimberly suggests one of your first investments in business should be outsourcing the money part
• Why monthly or quarterly money assessments are crucial to growth of your business 
• How to make sure you’re not pouring from an empty cup as a mom and business owner 
• Using your time wisely when you’re strapped for it 
• Top recommended resources for entreprneuers and small but growing businesses 

Connect with Kimberly Tara

• www.taracpafirm.com
•  @taracpafirm
• www.messywonderful.com
•  @messy_wonderful

Book Recommendations: 

• Everything is Figureoutable
• The Compound Effect 
• Think and Grow Rich
• Die with Zero 

Connect with us:

• Follow us on Instagram: @shesbusyaf @brandgoodtime
• Find us online: brandgoodtime.com & shesbusyaf.com
• Book a call with us: https://calendly.com/brandgoodtime/sales-call 

Never really quite know what to get a client for a gift, but want them to know you appreciate them trusting you with their business? We’ve got you covered - from our favorite gift-giving ideas to sweet discount codes you can use when planning, you’ll  win at client gift-giving this year. (don’t worry - we go above and beyond the typical Starbucks or Target gift card).

Topics Discussed:

• Why we love client gifting and recommend it
• Why being thoughtful in client gifting pays off 
• Some of our favorite client gift ideas that aren’t just a Starbucks gift card

Referral links (disclaimer: we receive affiliate commission on all of the below]

• BoxFox: HTTP://RWRD.IO/YETC36Z
• Brooke Michelle Photo: https://shop.brookemichellephoto.com/apparel-shop code BRANDGOODTIME gets you 30% off
• Storyteller Tactics Deck: https://amzn.to/3u4OOXk 

Ever heard ‘a goal without a plan is just a dream?’ Well, not to get all inspirational quote mom from HomeGoods on you, but it's the truth. Without a plan and solid objectives, whatever you want to achieve will not happen. But it can if you buckle down and plan out how to get there - and that’s exactly what I’m here to help you do on today’s episode. Make sure to tune in towards the end for a freebie to help you start planning!

Topic Discussed:

• What growth can look like in your business
• Our formula for planning for growth within your business
• Everything you need to consider when planning action strategies

Download our metrics mothership: https://brandgoodtime.com/metrics-mothership 

Connect with us:

Follow us on Instagram: @shesbusyaf @brandgoodtime

Find us online: brandgoodtime.com & shesbusyaf.com

Book a call with us: https://calendly.com/brandgoodtime/sales-call