Entrepreneurship and building a business has some serious ups and downs. In this episode, Lauren dives into the 8 big things she’s learned over her 8 years of entrepreneurship and how you can learn from them, too.

Topics discussed

• Branding and not falling for visual trends 
• Why legally protecting your business is a non-negotiable
• The importance of listening to your gut 
• Trusting that there are other ways to achieve results
• Why hustling shouldn’t be looked at as a bad thing
• The importance of support 
• One of the best investments to make as soon as you can
• Why client experience and employee experience should be a top priority

Follow us on Instagram: instagram.com/brandgoodtime  

Scaling is not linear, and it can be daunting. Where do you start? Is it right for your business? At the end of the day, scaling isn’t meant for every business, and if you do decide scaling is for you, it’s important to be strategic in your approach. Learn how to scale a service-based business with these foundational steps.

Book a consult: https://www.brandgoodtime.com/contact
Try HoneyBook for $1/month: http://share.honeybook.com/brandgoodtime

Scaling? Grab a copy of Built to Sell: https://amzn.to/3CCdU4H
Want to stay small and lean but still make measurable progress? Grab a copy of Company of One: https://amzn.to/3iqF2wB 

Topics Discussed:

• What scaling looks like
• Understanding profit margins to make decisions
• Organizational structures and trajectory of a business
• Where to start for setting automations in your business
• How processes are a crucial step to scale
• Examples of how we use HoneyBook to automate the majority of our marketing and sales cycles
• The logistics of bringing on a team and where to start
• Why a feedback loop matters and how to apply it to customers AND team members

One of the cool things about a new year in the business world is predicting new marketing trends and learning up on them so that you can get a head start on implementing them. Between the best platforms to grow your personal brand, how to elevate your customer’s experience (and team experience), and if paid advertising is even important, dive into the new year with these new predictions in your pocket.

Topics Discussed:

• LinkedIn's role in building a personal brand
• Paid Advertising or SEO: which is a better investment this year?
• The two big secrets to brand evolution in 2023
• How to apply specific customer experience strategies to your business

Check out our 90 Day Plan service: https://brandgoodtime.com/90-Day-plans 

Join Thought Leaders Collective: https://propegy.thrivecart.com/tlc/?affiliate=brandgoodtime 

Follow us on Instagram: https://www.instagram.com/brandgoodtime    

Sources: https://kinsta.com/blog/linkedin-statistics/

At Brand Good Time, our niche “clientele” are brands that are down to have a good time, and we keep it at that. Because of this, we have a large spectrum of clients in different industries and at different stages. Naturally,  start-ups fall onto our plates and they happen to be a favorite to work with because essentially - the possibilities are endless and things can always take a fun and exciting new direction. Whether you’re interested in working more with start-ups, or want to know some ins and outs of the process - dive into today’s episode to learn more!

Topic Discussed:

• How the mentality of working with startups is different
• The opportunity to create lots of change and influence 
• Having to be on your toes and run with inevitable changes

Connect with us:

Follow us on Instagram: @shesbusyaf @brandgoodtime

Find us online: brandgoodtime.com & shesbusyaf.com

Book a call with us: https://calendly.com/brandgoodtime/sales-call 

Get ready for a mix of money and motherhood with a special guest Kimberly Tara.  We discuss money stress and hardships and how it’s more common than you might think, using your time wisely when you don’t have much of it, and why a minivan might not be your best bet for a car when you have a family of six. Whether you’re a parent or not, this is a must-listen.

Topic Discussed:

• Growing up without money education vs with money education 
• Growing a family of 6 and why a minivan is NOT the go to car
• Why it’s important to have an educated understanding of taxes and tax planning and tax preparation in your business – even if you’re not the one doing it 
• When you should start thinking about tax planning and when tax strategy should come into play 
• How to find a qualified money professional
• Money stress and hardships, and surprisingly how common it is – and why Kimberly suggests one of your first investments in business should be outsourcing the money part
• Why monthly or quarterly money assessments are crucial to growth of your business 
• How to make sure you’re not pouring from an empty cup as a mom and business owner 
• Using your time wisely when you’re strapped for it 
• Top recommended resources for entreprneuers and small but growing businesses 

Connect with Kimberly Tara

• www.taracpafirm.com
•  @taracpafirm
• www.messywonderful.com
•  @messy_wonderful

Book Recommendations: 

• Everything is Figureoutable
• The Compound Effect 
• Think and Grow Rich
• Die with Zero 

Connect with us:

• Follow us on Instagram: @shesbusyaf @brandgoodtime
• Find us online: brandgoodtime.com & shesbusyaf.com
• Book a call with us: https://calendly.com/brandgoodtime/sales-call 

Never really quite know what to get a client for a gift, but want them to know you appreciate them trusting you with their business? We’ve got you covered - from our favorite gift-giving ideas to sweet discount codes you can use when planning, you’ll  win at client gift-giving this year. (don’t worry - we go above and beyond the typical Starbucks or Target gift card).

Topics Discussed:

• Why we love client gifting and recommend it
• Why being thoughtful in client gifting pays off 
• Some of our favorite client gift ideas that aren’t just a Starbucks gift card

Referral links (disclaimer: we receive affiliate commission on all of the below]

• BoxFox: HTTP://RWRD.IO/YETC36Z
• Brooke Michelle Photo: https://shop.brookemichellephoto.com/apparel-shop code BRANDGOODTIME gets you 30% off
• Storyteller Tactics Deck: https://amzn.to/3u4OOXk 

Ever heard ‘a goal without a plan is just a dream?’ Well, not to get all inspirational quote mom from HomeGoods on you, but it's the truth. Without a plan and solid objectives, whatever you want to achieve will not happen. But it can if you buckle down and plan out how to get there - and that’s exactly what I’m here to help you do on today’s episode. Make sure to tune in towards the end for a freebie to help you start planning!

Topic Discussed:

• What growth can look like in your business
• Our formula for planning for growth within your business
• Everything you need to consider when planning action strategies

Download our metrics mothership: https://brandgoodtime.com/metrics-mothership 

Connect with us:

Follow us on Instagram: @shesbusyaf @brandgoodtime

Find us online: brandgoodtime.com & shesbusyaf.com

Book a call with us: https://calendly.com/brandgoodtime/sales-call

While it may be considered “old school” and somewhat costly, outbound marketing is still a fantastic method of marketing you should definitely use. In this episode, we’ll dive into the differences between inbound and outbound marketing, the benefits of each, and how you can start using outbound marketing in your business.

Topic Discussed:

• The difference between inbound and outbound marketing
• The benefits of inbound vs outbound marketing
• Why you should consider adding outbound marketing to your marketing strategies 
• How to implement outbound marketing in your business 

Connect with us:

Follow us on Instagram: @shesbusyaf @brandgoodtime

Find us online: brandgoodtime.com & shesbusyaf.com

Book a call with us: https://calendly.com/brandgoodtime/sales-call 

One if the best ways to get out of the vacuum of what you know in your business practice is to get in front of AND be around other industry professionals. The most immersive way to do this? Conferences. In this episode, we talk about the conferences we have our eyes on and how to know what to consider when picking out conferences to attend.

Topic Discussed:

• What conferences can do for your business
• Two things we suggest considering while searching for conferences to attend
• Conferences we have our eyes on such as INBOUND, Adobe Max, Content Marketing World, Webflow Conf, and Showit Spark

Connect with us:
Follow us on Instagram: @shesbusyaf @brandgoodtime
Find us online: brandgoodtime.com & shesbusyaf.com
Book a call with us: https://calendly.com/brandgoodtime/sales-call 

There are so many unknowns when it comes to building a business and having a team, even if this isn’t your first rodeo. What do you put in a job description? Who do you hire first? How do you train your team to be resourceful? Join Lauren and her guest, Kira La Forgia of Paradigm Consulting, in a candid conversation about hiring and growing a team.

Topic Discussed:

• Business coaches and how they fit into HR strategies 
• How to make hires that care about your business (Best team members care about their career)
• Why the job description is so important and how to build it to complement the business growth 
• Fill the holes where you need the most help first 
• Navigating fears of people not being with you forever 
• The difference between a contractor and an employee and what your business really needs 
• Inter-company mentorship and how it enhances the legitimacy of our industries 
• Where corporate culture is going from a marketing and HR perspective
• How to train your employees to be figure-it-outlets 
• How to know when it’s time to really work on your HR strategy

Connect with Kira & The Paradigm Consulting

Instagram: theparadigmm

Her website & blog: https://the-paradigm.com/
Purchase her workshop that *literally* opened my eyes bigtime: https://brandgoodtime--paradigmconsulting.thrivecart.com/workshop/

Connect with us:

Follow us on Instagram: @shesbusyaf @brandgoodtime

Find us online: brandgoodtime.com & shesbusyaf.com

Book a call with us: https://calendly.com/brandgoodtime/sales-call