MAPPED OUT

Welcome to... HE'S Busy AF! In this podcast episode featuring our first ever male guest, Lauren Loreto, the host of "She's Busy AF," interviews Kyle, a world-class presentation coach and story strategist.  They discuss the importance of storytelling in communication and sales, with Kyle sharing his expertise in crafting impactful stories. They delve into techniques such as using active voice, adding sensory details, and speaking in the present tense. Kyle also shares examples of success stories and his own personal journey with storytelling. Don't miss this episode and stay until the very end to hear Kyle tell his very own story!

Find Kyle Online:

• https://thestoryengine.co/crossroads-heros-journey-buyers-journey/
• https://thestoryengine.co/content-marketing-buyers-journey/
• http://sellingwithstory.co/
• https://thestoryengine.co/resources
• https://thestoryengine.co/selling-with-story-resources
• https://www.linkedin.com/in/kyle-gray-27055b33/

Find Lauren online:

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

• www.brookemichellephoto.com 
• Instagram: @brookemichellej @mylifebelikepod
• Binge her pod: https://brookemichellephoto.com/podcast-links

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

What makes a good strategic partnershop? In this podcast episode, Lauren brings on Aurrie Hicks of Hopson Rae to talk all things collaboration and strategic partnerships. They share how they first connected through social media and discovered they had the same due date for their pregnancies. They talk about their backgrounds and starting their own businesses, as well as the benefits of working together on client projects. They emphasize the importance of trust, communication, and setting expectations in strategic partnerships. They also touch on practical aspects such as invoicing, software subscriptions, and sharing ideas.

Find Aurrie online:

• https://www.hopsonrae.com
• Instagram
• LinkedIn

Follow BGT on Instagram: @brandgoodtime @shesbusyaf
Work with us: brandgoodtime.com

Topics discussed: podcast, conversation, connection, backgrounds, businesses, branding, design industry, collaboration, client projects, strategic partnerships, social media, prints, girls, universe, Georgia, Birmingham, Alabama, agency world, corporate marketing, small businesses, agency prices, services, boss, time flies, great people, clients, one-stop shop, professionals, trust, credibility, communication, daily collaboration, positive review, behind-the-scenes work, potential strategic partnerships, fit, test project, transparent communication, expectations, workload, leveraging strengths, camaraderie, managing expectations, clear communication, timelines, internal meetings, systems, processes, Monday.com, Slack, simplicity, branding, tracking time, HoneyBook, contracts, invoices, billing process, practical aspects, questionnaires, software subscriptions, marketing trends, feedback, suggestions, partnership agreement, page-turner books, reality TV shows, Real Housewives of New York, cast members, careers, personalities, admiration, dislike, reboot, Real Housewives of Orange County, BravoCon, ticket prices, disappointment, logistics, Las Vegas, New York, website, social media handles, gratitude, future episodes.

In this podcast episode, Lauren Loreto, host of "She's Busy AF," shares her team's recent retreat experience. The purpose of the retreat was to bring together remote team members from different locations, celebrate, plan for the future, create content, and serve local businesses. The planning process involved budgeting, goal-setting, and finding a suitable location. The team stayed at the Hollingsworth House, a historic Airbnb with themed rooms and ample space. They engaged in team-building activities, conducted web audits for local businesses, and had a company vision chat. Tune in to learn more about their team retreat and lessons learned!

• Check out The Hollingsworth House: https://www.airbnb.com/rooms/879604531181380550
• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Lauren took a week off of the podcast and invited two team members from Brand Good Time in to talk all things BARBIE MARKETING. In this episode,  Laken Wallace and Hope Dwyer of Brand Good Time discuss the rebranding and marketing efforts of Barbie. They talk about the release of the Barbie movie and various brand partnerships that have contributed to the success of the campaign. They highlight the unique marketing strategies employed, such as the selfie generator and experiential marketing. The hosts express their admiration for Barbie's attention-grabbing tactics and the sense of gamification involved. They also discuss the transition from brand partnerships to organic, earned marketing. The conversation then shifts to the future of Mattel's marketing, including plans for more movies featuring different Barbie products.

Topics Discussed: rebranding, marketing, Barbie, Barbie movie, brand partnerships, podcast, spoiler-free zone, sales decline, image problems, reputation issues, rebranding efforts, vlog Barbie, body types, inclusivity, impact, marketing strategies, selfie generator, connectedness, experiential marketing, brand collaborations, makeup brands, Xbox, Burger King, Crocs, Barbie Dreamhouse, Airbnb, flashmob, excitement, admiration, attention-grabbing, gamification, success, user-generated content, Barbie filter, organic marketing, earned marketing, brand partnerships, trend-setting, future, Mattel's marketing, movies, Hot Wheels, Uno, Polly Pocket, Littlest Pet Shop, personal connection

Follow us on Instagram: @brandgoodtime @shesbusyaf
Work with us: brandgoodtime.com

In this episode of the "She's Busy AF" podcast, Lauren reflects on the journey of her podcast and discusses the complexities of marketing for small businesses. She emphasizes the importance of simplifying marketing and focuses on the three key elements of a successful marketing plan: having a product, a differentiator, and the means and messaging to reach the target audience. Lauren highlights the significance of product validation, identifying unique selling points, and crafting messaging that resonates with the audience. She also discusses the importance of nurturing the audience through various channels and having a decision tactic for immediate action.

Check out our 90 Day Plan Service: https://brandgoodtime.com/90-day-plans
Follow us on Instagram: @brandgoodtime @shesbusyaf
Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Topics Discussed:
Journey, episodes, marketing, small businesses, teams, simplifying marketing, sales, product visibility, marketing plan, product, differentiator, target audience, testimonials, feedback, case studies, unique selling points, competitors, online presence, nurturing relationships, resources, messaging, testing, experimentation, audiences, raving fans, sales metrics, nurturing audience, email, newsletters, social media, podcasts, success metrics, podcast downloads, email lists, engagement, decision tactic, purchase, desktop, mobile platforms, checkout, touchpoints, discounts, payment plans, visibility tactic, nurture tactic, decision tactic, marketing strategy, goals, 90 days, visibility, nurture audience, decision-making process, ideal buyer, executing tactics, integration, team, 90-day plan service, execute marketing strategies.

Check her out online: www.bykoriwhitby.com
Follow her on IG: www.instagram.com/bykoriwhitby
Get on the waitlist for her template shop: https://view.flodesk.com/pages/64b6cc54cd56042d78f06a62

Follow us on Instagram: @brandgoodtime @shesbusyaf
Check out our services: www.brandgoodtime.com
Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

In this podcast episode, Lauren discusses the various tech tools and software her company uses for communication, sales, marketing, and client services. She emphasizes the importance of investing in technology to improve efficiency and mentions specific tools like Loom, Whereby, Slack, Monday.com, HoneyBook, and Calendly. Lauren also talks about their use of Flodesk for email marketing, Buzzsprout for podcast uploading, and PodSqueeze for show notes and SEO optimization. She also mentions the use of G Suite, Miro, Adobe Creative Suite, Canva, Social Pilot, and Copy.ai for various aspects of client services and social media management.

All of our affiliate links, if you choose to give them a try:

• Podsqueeze - https://podsqueeze.com/?ref=brandgoodtime
• HoneyBook: http://share.honeybook.com/brandgoodtime - get 35% off your first year
• Flodesk: https://flodesk.com/c/BRANDGOODTIME - 50% off your first year

Follow us on Instagram: @brandgoodtime @shesbusyaf
Check out our services: www.brandgoodtime.com
Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Topics discussed: tech tools, software, communication, sales, marketing, client services, technology, efficiency, strategic team members, Loom, whereby, Slack, Monday.com, HoneyBook, Calendly, video screen sharing, recording, call communication software, Zoom, team management communication, project management software, questionnaires, invoicing, automation capabilities, scheduling sales calls, Flodesk, Klaviyo, Buzzsprout, podcast uploading, podcast show notes, SEO optimization, Pod Squeeze, transcription, titles, topics discussed, notable quotes, G Suite, email, collaboration, Google Docs, Google Sheets, Miro, Adobe Creative Suite, website wireframing, design, Canva, social media scheduling, Sprout Social, Social Pilot, Copy.ai, content creation, ideation

This podcast is all about effective ways to overcome business slumps. Drawing from her own experiences, Lauren offers practical strategies to guide you through difficult times.

Follow us on Instagram: @brandgoodtime @shesbusyaf
Check out our services: www.brandgoodtime.com
Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Topics discussed: sales slump, business, companies, financial difficulties, allocation of resources, personal experience, moving, flood, marketing plan, team, social media presence, value-driven content, potential customers, consistency, creativity, competitors, new opportunities, connections, network, referrals, success, take action, overcome, explore, provide value, be consistent, connect, networking calls, groups, networking locally, showcase expertise, evaluate, areas for improvement, lean into slumps, marketing efforts, urgency, availability, willingness to work, episode, take action, implement strategies, helpful insights, rate and review, podcast.

In this podcast episode, host Lauren Loreto of the "She's Busy AF" podcast discusses the challenges and considerations of adding new services to her business. She emphasizes the importance of perfecting their existing services before expanding and highlights the concept of friction in services and client relationships. Lauren shares specific challenges they faced with their 90-day plan service and their Dev Day service and explains the adjustments they made to address these issues. She also emphasizes the importance of efficiency and finding the right balance between delivering a great service and maintaining profitability.

Follow us on Instagram: @brandgoodtime @shesbusyaf
Check out our services: www.brandgoodtime.com
Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Topics Discussed: intrusive thoughts,  Instagram, challenges, considerations, new services, Brand Good Time, team, sales, marketing, issues, gaps, agencies, quality, client satisfaction, team productivity, continuous improvement, friction, services, client relationships, learn, optimize processes, 90-day plan service, monthly check-ins, overdelivering, honest, capacity, agency service, commitment period, price, dev day service, website in a day, time frame, deadlines, necessary materials, efficient, high-quality, profitability, value, team growth, development, adjustments, meet clients' needs, efficiency, success, shiny object syndrome, expanding services, team buy-in, processes, smooth transition, well-defined processes, positive feedback