MAPPED OUT

Think “commercials” are way out of budget or just not the right fit for your brand’s visibility tactics? Maybe… think again. In this episode of "She's Busy AF", host Lauren Loreto interviews digital advertising expert Lara Murrant. They discuss the power and accessibility of streaming TV ad placement for brands of all sizes and explore how brands can leverage streaming platforms for advertising.

Find Lara online: 

• www.cultivatingmedia.com   
• https://www.linkedin.com/in/laramurrant/ 
• https://www.instagram.com/lara_murrant/ 

Find Lauren online:

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto 

Timestamps

• The power of streaming TV ad placement (00:01:24) 
• Understanding the data and measuring success (00:01:24)
• The shift towards interest-based targeting (00:09:59)
• Brand Awareness and OTT vs CTV (00:11:24) 
• Top of Funnel and Tracking Consumer Journey (00:14:20) 
• Streaming TV Ad Placement for Direct-to-Consumer Brands (00:16:53) 
• Streaming TV as a leverage for DTC brands (00:23:16) 
• Hulu as a platform for smaller brands (00:27:54) 
• Different directions for working with brands (00:34:04) 

This week, we're here to make email marketing great again. In this episode of "She's Busy AF" podcast, Lauren emphasizes the importance of email marketing for service providers. She explains how nurture sequences, a series of automated emails, can educate audiences, build trust, and increase conversion rates. Lauren also shares tactics like using lead magnets, pre-sales call nurture sequences, and post-proposal send nurture sequences.

SUBSCRIBE TO THE BRAND GOOD TIMES: https://view.flodesk.com/pages/64e7c2d0f354e0ede26ee72a 

Find Lauren online:

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto 

Timestamps:
Email Marketing as a Non-Negotiable (00:02:20)
Nurture Sequences and Educating Your Audience (00:04:18)
Nurturing Leads and Keeping Top of Mind (00:07:04)
Examples of Nurture Sequences (00:09:45)

Topics Discussed:
 email marketing, service providers, nurture sequences, visibility, conversion, sales, conversions, automated emails, subscribers, educate, decrease sales runway, valuable content, relevant content, trust, credibility, higher conversion rates, customer journey, social media, informed leads, engaged leads, segment audience, interests, interactions, engagement, qualified leads, lead magnet, quick win, pre-sales call nurture sequence, post-proposal send nurture sequence, welcome to the email list nurture sequence, sequential emails, time relevance, prenatal and postpartum service provider, expectant mothers, baby development course, weekly roundup of trends, social media managers, long-term client relationships, situational mantras for parents, generic newsletter, predictable, actionable, testimonials, value of services, social media shares, reviews, subscriptions.

Calling all parties interested in learning more about the CPG industry, and how to stand the test of time in 2024: In this episode of "She's Busy AF", host Lauren Loreto interviews Monique Benoit, a seasoned professional in the consumer product space. They discuss the challenges and strategies for service-based businesses transitioning into product-based businesses, particularly in retail and e-commerce. Monique shares her insights on the high costs of customer acquisition in retail, the limitations of the direct-to-consumer model, and the importance of understanding retailer offerings and consumer trends. She also highlights the significance of unique branding and packaging in the beauty industry. The discussion underscores the need for differentiation in a crowded market and the importance of offering something truly unique and valuable.

Find Monique online: 

• https://www.linkedin.com/in/moniquehbenoit/ 
• Her podcast, Beauty from the Shelf: https://podcasts.apple.com/sg/podcast/beauty-from-the-shelf/id1666629140 

Find Lauren online:

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto 

Timestamps

• The challenges of entering the retail space in 2023/2024 (00:02:07) 
• The process of launching a product-based business (00:03:53) 
• Common challenges brands face in selling products in retail (00:06:49) 
• The challenges of retail and direct-to-consumer models (00:09:43) 
• Insights for selling to retailers (00:12:12) 

In this podcast episode, Christina Barnett, owner of Legendairy Milkshake Bar, shares her entrepreneurial journey and the importance of social media in promoting her business – take one look at their Instagram and you’ll understand. She discusses the challenges of balancing work and personal life, emphasizing the importance of setting boundaries and being present. Christina also talks about her collaborations with influencers and other businesses to grow her own. Stay tuned to the end to hear about her upcoming NEWEST location! 

Find Legendairy + Christina online: 

• https://www.legendairymilkshakebar.com/ 
• https://www.instagram.com/legendairymilkshakebar/ 
• https://www.tiktok.com/@legendairy_milkshake_bar 
• https://www.facebook.com/legendairymilkshakebar 

Find Lauren online:

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Timestamps:

• Opening the First Location in Nashville (00:03:43) 
• Discovering Passion for Entrepreneurship (00:07:21) 
• The Milkshake Bar Idea (00:09:14) 
• Opening the Second Location in New Orleans (00:11:00) 
• Surviving the Pandemic (00:12:58) 
• The importance of social media for business (00:17:43) 
• The growth of the business and the role of social media (00:18:18) 
• Collaborations and influencer marketing (00:23:10) 
• The Fear of Personal Branding (00:27:59) 
• Vulnerability and negative feedback (00:37:28) 
• Continuous improvement and staying relevant (00:40:01) 
• Leaving Work at Work(00:43:29) 
• Being a Mom and a Business Owner (00:46:20) 

In this podcast episode, hosts Lauren Loreto (Founder/CEO of Brand Good Time and Lakes Wallace (Client Strategy Manager at Brand Good Time) discuss various horror stories related to business experiences, submitted by listeners. The stories are WILD - and range from late invoice payments and missed potential leads, to rude prospects and problematic clients.

Check out our services (and lock in 2023 pricing before 2024!): https://brandgoodtime.com/services

Ever thought about niching a bit in your industry? Or how about… entering the short-term rental industry? If either have ever crossed your mind: this is an episode for you. In this podcast episode, Lauren interviews Steph Weber of The Weber Co to discuss their experiences and strategies in the Airbnb industry. They highlight the importance of branding, design, and marketing in attracting bookings and creating unique guest experiences. They also discuss the challenges of the saturated market and the need for hosts to understand the market before investing. Steph shares her transition from being an influencer to starting her own branding and marketing consulting agency and her recent shift into serving (and running a business in)the short-term rental industry. Steph also discusses their co-hosting business and the challenges of property management. 

Find Steph & The Weber Co online: 

• www.Theweberco.com  
• www.Instagram.com/theweberco 

Find Lauren online:

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

In this podcast episode, Lauren chats with Fran who is a parenting coach specializing in working with parents of challenging children. They discuss topics such as mom guilt, Fran's background as a teacher, and how she became a parenting coach. Fran shares her journey of discovering conscious discipline and implementing it in her own life and eventually helping other teachers and parents. They also discuss strategies for finding balance and minimizing mom guilt, societal expectations on mothers, the importance of a support network, and measuring success. 

Find Fran Online:

• instagram.com/coach_franny
• instagram.com/bemindfulish
• www.coachfranny.com
• www.bemindfulish.com

Topics discussed: parenting coach, challenging children, mom guilt, background, teacher, discipline, conscious discipline, classroom management, parent coach, balance, minimize mom guilt, second child, sickness, societal expectations, perfect mother, entrepreneur, mindset, work-life balance, breaking barriers, non-traditional career, societal norms, identity, passion, progress, shared responsibilities, technology, social skills, support network, friends, career-oriented, purpose, balance, measuring success, personal growth, fulfillment. 

From contracts to proposals, visibility tactics, figuring out your ideal client and what to focus on pre-launch, Lauren is digging deep into what she's done (and what she'd do differently if starting over) and answering 11 questions she received from a founder who is starting their first business. 

• The Importance of the Onboarding Process [00:03:16] 
• Contracts and Proposals for a First-time Business [00:05:16] 
• Handling Questions from a Networking Call [00:02:24] 
• Establishing a Connection for Cold Outreach [00:09:50] 
• Knowing Your Ideal Client [00:11:40] 
• Figuring Out Pricing [00:15:23] 
• Working with a Bookkeeper or Accountant [00:17:26] 
• Importance of Story and Brand Personality [00:19:16] 
• Simple Service Offerings and Building an Email List [00:21:07] 
• Creating Processes for Efficiency [00:26:09] 
• Seeking Feedback for Improvement [00:27:09] 
• Hiring Specialists Instead of Coaches [00:29:49] 
• Ambition is Key [00:34:22] 

ALL THE LINKS PROMISED:

• Get 20% off contract templates with www.BerkleySweetapple.com: use code BRANDGOODTIME20 at checkout.
• Get 50% off your first year with HoneyBook, our fave all-in-one business platform. https://share.honeybook.com/brandgoodtime 
• Hire the best bookkeeping team ever: https://www.profitpriority.co/
• The office chair I'm obsessed with: https://amzn.to/45hjm8i
• Did I miss something? DM me on IG: @brandgoodtime 

Topics Discussed:
key factors, clients, learn more, business, onboarding process, marketing tool, informative website, social platforms, ideal clients, Canva, Milkshake, LinkedIn bio tool, optimize profiles, services, contracts, proposals, starting a business, lawyer, Berkeley Sweet Apple, scope of work, billing, force majeure, contractor clause, dormancy clause, HoneyBook, handling contracts, proposals, sales call, cold outreach, referral partners, ideal client, characteristics, personalities, pricing, profit margins, time tracking, Toggle, Classify, hourly rate, packaging services, bookkeeper, accountant, financial situation, budget, cash flow projections, pre-launch phase, story, brand personality, service offerings, email list, customer base, lessons learned, processes, feedback, competitors, failure, mistakes, hiring specialists, ambition, show notes, links, resources, Instagram, support, rate, review, "She's Busy AF"

There is nothing about entrepreneurship that isn't mildly chaotic. Racing thoughts about your next growth move, or overthinking a client deliverable? Normal. Wondering if you're giving your friends and family enough attention? Normal. If you're a parent… plagued with “mom guilt”? Also normal. This conversation with Haley was so utterly refreshing in that all entrepreneurs are in the same kind of boat. Haley and Lauren talk through strategies for navigating all sorts of emotions that come with entrepreneurship but also talk about the fun of it all (especially when it comes to building a team!) 

Find Haley online: 

• https://thewrittenworldagency.com/
• https://www.instagram.com/thewrittenworld/
• https://www.linkedin.com/in/haley-dagan-3677ab39/
• https://www.linkedin.com/company/the-written-world/ 

Find Lauren online:

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

In this podcast episode, Lauren chats with Cierra and Jordan, experts in Black Friday launching, who share their insights and strategies for online businesses to maximize sales and revenue during this time. They emphasize the importance of getting the offer right and being strategic with exclusive offers that add value without devaluing services. They discuss the advantages of participating in Black Friday, including capitalizing on existing customer interest and boosting sales. They also highlight the long-term impact of Black Friday on businesses, such as boosting confidence and solidifying brand and mission. Cierra and Jordan explain their approach to supporting students during Black Friday launches, providing curriculum, accountability, and mindset support. The host expresses her surprise at the impact of Black Friday on small businesses and thanks the guests for sharing their insights.

Find Cierra and Jordyn online: 

• jordynbailey.com 
• robbinscollective.com 
• instagram.com/thejordynbailey 
• instagram.com/sell.with.cierra

Join their program! BFBLaunch.com

Find Lauren online:

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Black Friday as a Profitable Opportunity [00:01:52] 

Leveraging Black Friday for Service Providers [00:05:10] 

Creating Chaos-Free Black Friday Launches [00:08:36] 

Give yourself plenty of time [00:09:28] 

Strategic launching for Black Friday [00:10:17] 

Considerations for Black Friday campaign [00:11:08] 

The confidence boost and changing the way of doing business [00:17:34] 

Taking time off during the holidays [00:18:11] 

Success stories of Amanda and Cassie [00:19:32] 

The Black Friday launch strategy [00:25:35] 

The impact of Black Friday on online businesses [00:26:46] 

Topics Discussed:
Black Friday, online businesses, increase sales, revenue, Black Friday experts, launches, insights, strategies, profitable, audience, offers, exclusive offers, value, mini offers, bundle offers, overwhelm, start early, tasks, engage, selling, strategic planning, buyer's experience, B2C businesses, goals, variation, existing product, advantages, attention, interest, boost, financial benefits, long-term impact, confidence boost, sell, market, brand, mission, non-financial advantages, time off, holidays, success stories, students, unique, curriculum, recommendations, group meetings, accountability, questions, troubleshoot, mindset support, imposter syndrome, doubts, launching, support, small businesses, Instagram handles, website, Black Friday boot camp, support system